Disney+ launches limited-time immersive experience in Riyadh
RIYADH: For one weekend, Disney+ has unveiled an interactive activation at U Walk in Riyadh. From April 17-19, this pop-up invites families to immerse themselves in their favorite stories from the entertainment company, transforming beloved movies and series into an experience that blends film and food.
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The experience includes interactive zones like the 'Roar Challenge,' inspired by 'Mufasa,' and rhythmic drumming experiences set to the beats of 'Moana.'
Saleh Al-Anzi, one of the attendees, remarked: This is a very special occasion, and it's the first time this happens in Saudi Arabia. When I got the invitation, I was so excited and came here with my children. Everything here was amazing—the hospitality, the food, the cupcakes, and the desserts. We had a really fun time with the kids. I like this activity because it's not only for children; it's also for adults like us. We also watch Disney+ with our kids.'
Disney+ partnered with the Saudi premium confectionary brand Milaf to craft a bespoke menu of desserts and dishes available only at the event. Merging local heritage with global storytelling, the menu was tailored for the Saudi audience, blending iconic Disney+ tales with the rich flavors of Saudi cuisine. From Hanini and Masabeeb to Kleija, each creation celebrated Saudi culture while offering a journey through Disney+'s most iconic stories.
Tamim Fares, Director of Disney+ Middle East & North Africa, remarked: We were thrilled to bring this one-of-a-kind Disney+ activation to Riyadh, providing families with a unique experience that transcended streaming. This event was more than just entertainment — it was a celebration of stories that resonated across generations, brought to life with a local Saudi touch.'
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