Lifeist Wellness Expands Mikra's Mind-First Product Portfolio with Three New Performance-Focused Formulations
New products reflect Mikra's commitment to recently unveiled Mind-First Movement prioritizing mindset as the primary driver of peak performance
Mikra partners with leading nutritional supplement brand Designs for Health to introduce new product formulations
TORONTO, July 21, 2025 (GLOBE NEWSWIRE) — Lifeist Wellness Inc. ('Lifeist' or the 'Company') (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0), a health-tech wellness company curating and building innovation at the forefront of consumer health, announces the availability of three new Mikra performance-focused daily essentials on wearemikra.com. The new products — Magnesium Bis-Glycinate, Coenzymated B Complex, and Omega-3 with EPA & DHA — are foundational daily formulas designed to support core systems that contribute to cognitive performance and mental resilience. Each product is manufactured in partnership with Designs for Health, a leading provider of premium-grade, practitioner-trusted supplements known for their precision and purity.
'Offering a complete system of mind-first tools is key to our fundamental shift toward mental performance as the essential foundation of high performance,' said Andrea Judge, CEO of Lifeist Wellness. 'Mikra's Mind-First Movement is about pairing clinical precision with real-world performance. This approach prioritizes focus, cognitive endurance, and complete recovery as primary drivers of peak performance for athletic and for everyday life.'
'We are delighted to partner with Designs for Health, which has decades of formulation expertise and rigorous quality standards,' Judge added. 'This collaboration with Designs for Health has made it possible to bring premium, research-based cognitive support into everyday formulations that match the integrity of our more targeted cognitive solutions.'
The new Mikra formulations support key body systems that play vital roles in helping to unlock higher cognitive performance: Magnesium Bis-Glycinate is a highly absorbable and bioavailable form of magnesium that helps ease physical tension and supports the body's shift into a restorative, parasympathetic state. By calming the nervous system, it plays a critical role in post-exertion recovery — supporting not only muscle relaxation but the mental clarity and emotional balance needed for cognitive performance.
is a highly absorbable and bioavailable form of magnesium that helps ease physical tension and supports the body's shift into a restorative, parasympathetic state. By calming the nervous system, it plays a critical role in post-exertion recovery — supporting not only muscle relaxation but the mental clarity and emotional balance needed for cognitive performance. Coenzymated B Complex delivers B vitamins in their active methylated, bioavailable forms to help the body efficiently produce energy, regulate the stress response, and support nervous system resilience. These essential nutrients play a key role in cognitive stamina, mood balance, and mental recovery — especially under daily physical and psychological demands.
delivers B vitamins in their active methylated, bioavailable forms to help the body efficiently produce energy, regulate the stress response, and support nervous system resilience. These essential nutrients play a key role in cognitive stamina, mood balance, and mental recovery — especially under daily physical and psychological demands. Omega-3 with EPA & DHA provides a high concentration of essential fatty acids that nourish brain cell membranes, support mood regulation, and optimize communication between neurons. By reducing neuroinflammation and supporting structural brain health, omega-3s are foundational for cognitive clarity, emotional steadiness, and long-term brain performance.
The new products complement Mikra's mind-first supplements each designed to support the connection between mental and physical performance: CLARITY for preparing the mind for the demands ahead, HYDRATE to fuel focus during performance, and CALM to support recovery and nervous system repair afterward. Lifeist plans to unveil a reformulation of its flagship CellF later this summer.
About Designs for Health
Family-owned Designs for Health, Inc. offers high-quality nutritional supplements and functional foods to health care professionals and their patients. Guided by its founding philosophy of 'Science-First™,' the company holds an unwavering commitment to creating research-driven formulations with meaningful quantities of functional ingredients that maximize the potential for successful health outcomes. For over 35 years, Designs for Health has been many health-care professionals' trusted source for not only product innovation but also leadership in clinical education and practice development solutions. https://www.designsforhealth.com/our-story
About Mikra
Mikra is a performance-focused supplement brand built around a simple idea: the mind leads, and the body follows. Through targeted, science-backed formulations, Mikra is creating a new standard for what it means to support total human performance — starting with cognitive and emotional resilience.
About Lifeist Wellness Inc.
Lifeist is a health-tech wellness company that believes in building performance from within. Through its innovative portfolio of consumer brands — including Mikra — Lifeist is creating a new standard in mental and physical optimization. Learn more at: www.lifeist.com | www.wearemikra.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.
Source: Lifeist Wellness Inc.
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
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Given the notable safety profile and the strong clinical effect observed with Cylembio, as well as the unmet need in advanced melanoma patients, Cylembio, if approved, has the potential to become a new standard of care for patients with advanced melanoma.' 'These data show the potential of a therapeutic cancer vaccine in patients with metastatic melanoma,' said Jessica Hassel, MD, Professor at the Department of Dermatology and National Center for Tumor Diseases at the University Hospital Heidelberg, Germany, and lead enrolling investigator for the Phase 3 trial. 'We were thrilled to play such an important part in this study and to have had the ability to offer our patients an investigational therapy that potentially offers improvements in PFS while not adding significant systemic toxicity.' 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The company is currently conducting a pivotal Phase 3 trial (IOB-013/KN-D18; NCT05155254) investigating Cylembio in combination with Merck's anti-PD-1 therapy, KEYTRUDA® (pembrolizumab) versus pembrolizumab alone in patients with advanced melanoma, a Phase 2 basket trial (IOB-022/KN-D38; NCT05077709) investigating Cylembio in combination with pembrolizumab as first line treatment in patients with advanced solid tumors, and a Phase 2 basket trial (IOB-032/PN-E40; NCT05280314) investigating Cylembio in combination with pembrolizumab as neo-adjuvant/adjuvant treatment of patients with solid tumors. Enrollment in the Phase 3 trial was completed rapidly by December 2023 with topline results from this trial reported in the third quarter of 2025. Enrollment in the two ongoing company-sponsored Phase 2 clinical trials is now complete. The clinical trials are sponsored by IO Biotech and conducted in collaboration with Merck, which is supplying pembrolizumab. IO Biotech maintains global commercial rights to Cylembio. Cylembio® is a registered trademark of IO Biotech ApS, a subsidiary of IO Biotech. KEYTRUDA® is a registered trademark of Merck Sharp & Dohme LLC, a subsidiary of Merck & Co., Inc., Rahway, NJ, USA (known as MSD outside of the US and Canada). About IO Biotech IO Biotech is a clinical-stage biopharmaceutical company developing novel, immune-modulatory, off-the-shelf therapeutic cancer vaccines based on its T-win® platform. The T-win platform is based on a novel approach to cancer vaccines designed to activate T cells to target both tumor cells and the immune-suppressive cells in the tumor microenvironment. IO Biotech is advancing its lead cancer vaccine candidate, Cylembio®, in clinical trials, and additional pipeline candidates through preclinical development. IO Biotech is headquartered in Copenhagen, Denmark and has US headquarters in New York, New York. For further information, please visit Follow us on our social media channels on LinkedIn and X (@IOBiotech). Forward-Looking Statement This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, including statements regarding the timing or outcome of communications with the FDA, submission of a BLA, the launch of Cylembio, and statements regarding other current or future clinical trials, their progress, enrollment or results, or the company's financial position or cash runway, are based on IO Biotech's current assumptions and expectations of future events and trends, which affect or may affect its business, strategy, operations or financial performance, and actual results and other events may differ materially from those expressed or implied in such statements due to numerous risks and uncertainties. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Because forward-looking statements are inherently subject to risks and uncertainties, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements speak only as of the date hereof and should not be unduly relied upon. Except to the extent required by law, IO Biotech undertakes no obligation to update these statements, whether as a result of any new information, future developments or otherwise. Contacts: InvestorsMaryann Cimino, Director of Investor RelationsIO Biotech, Inc.617-710-7305mci@ MediaJulie beim Abrufen der Daten Melden Sie sich an, um Ihr Portfolio aufzurufen. Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten
