LuLu Group to import premium Italian apples in partnership with Agricor Cooperative
In a strategic move to expand its range of high-quality produce, LuLu Group, the rapidly growing retail giant in the GCC, has entered into a significant partnership with the Society Cooperative Agricor, the largest agricultural organisation in the European Union. This collaboration will bring premium Italian apples, particularly the renowned Melinda brand, to the Gulf markets.
The agreement was exchanged by Yusuffali M A, chairman of LuLu Group and Luca Saguilo, executive director of Society Cooperative Agricor during the UAE – Italy business forum held in Rome on the sidelines of the official visit of UAE President Sheikh Mohamed bin Zayed to Italy.
The Forum was also attended by notable dignitaries, including Italian Prime Minister Giorgia Meloni, UAE Foreign Minister Sheikh Abdullah bin Zayed Al Nahyan, Italian Foreign Minister Antonio Tajani, Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, underscoring the importance of this new trade agreement.
The partnership marks a key step in LuLu Group's commitment to providing top-quality produce to its customers across the region. The Italian apples, known for their exceptional taste and premium quality, will be available in LuLu stores across the GCC, India, and other key markets.
This new initiative significantly ensures premium produce from Italy more accessible to the Gulf region's growing consumer base. The partnership also reflects Lulu's ongoing efforts to provide fresh, high-quality products to its customers while contributing to the diversification and growth of trade between the UAE and Europe.
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