It's a 10® Haircare Launches the Clear Collection: A New Era of Clean, Professional Haircare
This Collection Combines Professional Results with Plant-Based Ingredients for Shiny, Nourished Hair
MIAMI, March 24, 2025 /PRNewswire/ -- The award-winning, cult-favorite It's a 10 Haircare is proud to introduce its groundbreaking Clear Collection —a collection of haircare products with clean formulas that are as pure as it looks. Housed in crystal-clear, recyclable bottles with transparent formulas, every product in this collection, which includes a Gel, Leave-In, and Shine Elixir, is not only visibly clean but also adheres to the Sephora and Ulta Clean List standards. Free from parabens, phthalate, DEA, SLS, and SLES, and packed with gentle, plant-based ingredients, this vegan collection delivers the signature salon-quality results It's a 10 is known for—now with complete transparency.
At the heart of the Clear Collection is the plant-powered blend from ancient beauty traditions, a thoughtfully crafted mix of Ashwagandha, Amla, Reishi Mushroom, and more. This blend is rich in antioxidants, vitamins, and minerals, helping to combat environmental stressors while delivering exceptional care and nourishment to the hair. The fusion of these powerful ingredients honors ancient beauty remedies while addressing the demands of modern haircare. The collection includes three products:
Clear Miracle Leave-In ($27): Enriched with natural alternatives to nourish, restore shine, detangle, protect against thermal styling, reduce frizz and breakage, and enhance natural body.
Clear Miracle Gel ($24): Flexible styling gel controls frizz, boosts shine, and provides volume without build-up.
Clear Miracle Shine Elixir ($28): Lightweight, sheer elixir that delivers explosive shine and perfect for dry hair, by enhancing natural beauty with a weightless, touchable finish.
Carolyn Aronson, founder and CEO of It's a 10 Haircare, shares her excitement about the launch, mentioning 'As a former hairstylist and self-made entrepreneur, I've always believed in creating products that deliver professional results while being easy to use. The Clear Collection represents our commitment to clean, transparent beauty without compromising on performance. This collection is incredibly personal to me because it aligns with my lifelong mission to bring high-quality, multifunctional products to everyone, while also prioritizing health and sustainability. I'm thrilled for our customers to experience a new standard in haircare.'
The Clear Collection is proudly Leaping Bunny Certified, ensuring cruelty-free formulations. Additionally, all products are free from SLS, SLES, parabens, phthalates, and DEA, making them safe for your hair and the planet. The full line is available now on It's a 10's website at www.itsa10haircare.com and at Sally Beauty and SallyBeauty.com, with expansion to Ulta Beauty slated for later this Spring.
About It's a 10® Haircare:
It's a 10® Haircare is an established, professional hair care line offering exceptional products via salons, beauty supply stores and retailers worldwide. As one of the only female-owned professional hair care brands in the world, It's a 10® Haircare is dedicated to providing customers with the best hair experience possible. It's 10 Haircare's collections include exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.
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