Henkel Consumer Brands MEA Sets Sustainability Benchmark with Gold Award for Circular Packaging
Localised production in Türkiye reduces transport emissions and supports regional supply
Part of Henkel's global 2025 targets of 50% less virgin plastic and 30% recycled plastic across portfolio
Dubai, UAE, June 2025 – Henkel Consumer Brands Middle East & Africa (MEA) was awarded the prestigious Gold Award for Sustainable Brand Owner of the Year at the Prime Awards MEA 2025 in Dubai, recognising its efforts to drive circularity and advance sustainable packaging in the region.
The award follows the successful rollout of the Gliss recycled PET initiative, which introduced 50% recycled PET bottles across the Gliss shampoo range in MEA markets, a significant step toward promoting more responsible consumption and building infrastructure for circular packaging at scale.
'Sustainability in this region comes with unique challenges, from varying local regulations to gaps in recycling infrastructure,' said Valentina Reveron, Head of Packaging for Henkel Consumer Brands MEA. 'This initiative combined technical innovation with practical, region-specific execution, and it has set a new benchmark for the beauty and personal care sector.'
A key milestone was the shift to localised production of recycled PET bottles in Türkiye, enabling regional sourcing, reducing transport emissions, and supporting local manufacturing. The move also improved supply chain resilience, a crucial factor in a diverse and dynamic region like MEA.
The initiative contributes to Henkel's global 2025 sustainability targets, which include reducing virgin plastic use by 50%, ensuring all packaging is recyclable or reusable, and using 30% recycled plastic across the entire Consumer Brands portfolio.
By bringing sustainable innovation to scale in MEA, Henkel underscores its Purposeful Growth Agenda, proving that real environmental impact is possible when global ambition meets impactful regional action.
About Henkel:
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in hair care, laundry, and home care in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2024, Henkel reported sales of more than 21.6 billion euros and adjusted operating profit of around 3.1 billion euros. Henkel's preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 47,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: 'Pioneers at heart for the good of generations.' More information at www.henkel.com
Henkel in the GCC was established in 1998 and has since grown rapidly with over 1,000 employees representing more than 50 different nationalities and building a strong, talented local and multinational work force. In Dubai (UAE) Henkel operates its corporate headquarters as well as two innovation centers for the region and one factory for Adhesive Technologies in Umm Al Quwain. For KSA the company operates one factory for Laundry & Home Care and one factory for Beauty Care in Riyadh, and two factories for Adhesive Technologies in Dammam.
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