White House promotes ‘Big Beautiful Bill' with lo-fi cartoon and social media can't look away
There's never a dull day during Trump's presidency.
The White House has launched a bizarrely calming video to promote former President Donald Trump's much-criticized 'Big Beautiful Bill' — and it's styled exactly like the kind of background music stream college students use to study for finals.
Titled 'One Big Beautiful Lo-Fi MAGA Video to Relax / Study to,' the animated clip features a cartoon version of Trump flipping burgers, waving to imaginary customers, and raising a flag in front of the White House — all set to chill, dreamy lo-fi beats.
Burgers, borders, and budget cuts — in lo-fi
Source: White House
On the right-hand side of the video, a stream of text gently scrolls by, laying out the supposed benefits of Trump's 'Big Beautiful Bill.' It claims the bill will restore fiscal sanity, permanently secure America's borders, modernize air traffic control systems, and deliver on a host of other promises that echo Trump's long-standing campaign refrain of 'promises made, promises kept.'
Though presented in the calming backdrop of lo-fi visuals, the message is unmistakably political—an attempt to repackage hardline policy points in a Gen Z-friendly wrapper.
The video debuted on the official White House website. But for people who were surprised this isn't Trump's first go at something like this.
A familiar playbook with a fryer twist
Earlier in May, the Trump administration released a similar livestream across YouTube, Rumble, and X, showing another cartoon Trump hunched over paperwork at the Resolute Desk while lo-fi music played in the background.
That stream also showcased policy wins, accompanied by the same soothing aesthetic.
This latest entry references a 2024 campaign stunt in which Trump, clad in a McDonald's uniform, pretended to work a shift at a Pennsylvania location while greeting customers. That moment has now been immortalized in cartoon form, complete with a stylized McDonald's fryer and patriotic hand waves.
Source: White House
It also nods to Trump's latest 'gift' to the nation — the installation of two giant American flag poles outside the White House.
In the cartoon, Trump raises a massive flag, mimicking the real-life footage of him overseeing the installation earlier this month, during which he pointedly asked workers if there were 'any illegal immigrants' among them.
Social media reactions
The interesting way to spread his propaganda has definitely caught people's attention- however whether they agree to this or not is something different. Let us look how people reacted to the cartoon:
One user said, 'LMAO the official White House YouTube is seriously live streaming a 'Lo-Fi MAGA Video to Relax/Study to.' It's just anime Trump beside an ongoing list of his accomplishments. WHO IS THE INTERN ???'
Another user wrote, 'Really trying to get that Gen Z support and I'm here for it.' A third user commented, 'Not just the best President, but the most FUN one we have had in a long, long time! Were there any other fun ones? Can you name them?'
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