Ski body FIS teams up with AI firm to tackle online skier abuse
Skiing governing body the FIS has teamed up with Signify Group and its artificial intelligence Threat Matrix service to try to protect over 1,000 athletes and officials from online abuse and threats.
A statement on Tuesday said the agreement follows an initial three-month pilot study conducted between January and March 2024.
Threat Matrix, which operates in 39 languages and uses open-source data, will check social media profiles of athletes and officials across six ski and snowboard disciplines until the end of the 2026-27 season
The project will include the Milan-Cortina 2026 Winter Olympic Games in February.
The statement said the Threat Matrix service will investigate and identify abusive and threatening account holders to enable action by the FIS and/or prosecution by law enforcement.
Sports stars have been calling on governing bodies and social media companies to do more to combat online hate.
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