Samsung, Startup India Join Hands To Empower Grassroots Innovators From Small-Town India
In a landmark move to promote innovation and entrepreneurship in India's heartland, Samsung India has signed a strategic Memorandum of Understanding (MoU) with Startup India, a flagship initiative of the Government of India. The collaboration aims to empower young innovators from Tier 2 and Tier 3 cities through Samsung's flagship innovation programme — Solve for Tomorrow, according to a statement.
Signed in New Delhi, the MoU marks a powerful public-private partnership that will leverage Startup India's national ecosystem of incubators, accelerators, and mentors alongside Samsung's on-ground innovation programme. The goal is to offer mentorship, funding, infrastructure access, and expert guidance to young minds building scalable solutions to local problems, Samsung said in a statement.
'At Samsung, we believe innovation thrives when young minds are empowered with the right platforms and support systems," said SP Chun, Corporate Vice President, Samsung Southwest Asia. 'This partnership brings together Samsung Solve for Tomorrow's vision and Startup India's expansive network, aiming to nurture the next generation of change-makers from the remote corners of India."
Sanjiv, joint secretary at the Department for Promotion of Industry and Internal Trade (DPIIT), said, 'Empowering young innovators is central to India's growth story. This collaboration aligns closely with the vision of the Atmanirbhar Bharat and will drive inclusive innovation across the country."
Samsung Solve for Tomorrow is a flagship innovation and education initiative designed to foster problem-solving, creativity, and social impact among India's youth. Through this programme, young students are encouraged to identify real-world issues in their communities and work toward building scalable solutions using design thinking, technology and entrepreneurial skills. The initiative provides mentorship, workshops, prototype development support, and opportunities to pitch ideas to experts and investors, the company stated.
In its 2025 edition, the programme has uncovered exceptional talent from remote districts including Samastipur (Bihar), Guntur (Andhra Pradesh), Baramulla (Jammu & Kashmir), and Cachar (Assam) — highlighting the programme's deepening reach and hyperlocal engagement.
Through this partnership, Samsung and Startup India will work closely with students and startups from smaller towns to provide innovation challenges, hands-on workshops, and incubation support—creating a seamless bridge between ideas and impact.
This year's Solve for Tomorrow programme features incubation support and significant grants. The Top 4 winning teams will receive a grant of Rs 1 crore each, while the Top 20 teams will get Rs 20 lakh, and Top 40 teams will be awarded Rs 8 lakh each.
Samsung India's programme 'Solve For Tomorrow 2025', spanning six months, invited students aged 14-22 to submit their tech ideas as either individuals or groups.
Participants were invited to design solutions across four impact-driven themes: AI for a Safer, Smarter, and Inclusive Bharat; Future of Health, Hygiene, and Well-being in India; Social change through Sports and Tech for Education and Better Futures; and Environmental Sustainability via Technology.
'The shortlists have gone hyperlocal, with the programme discovering young innovators from some of India's far-flung districts—including Samastipur in Bihar, Guntur in Andhra Pradesh, Baramulla in Jammu & Kashmir, and Cachar in Assam. The reach and resonance of the programme is evident not just in the geographies covered, but also in the ingenuity of the ideas submitted across all four themes," Samsung said in the statement.
The campaign has witnessed overwhelming interest from students who not only submitted technically sound ideas but also showed a deep understanding of their community's challenges — from improving healthcare access to using AI for safer streets.
Launched in the US in 2010, Samsung Solve for Tomorrow is now active in 68 countries, with over 3 million participants globally. The India edition has become one of the most dynamic, reflecting both the size of the youth population and the hunger for meaningful change.
By aligning the programme with Make in India, Skill India, and Digital India, Samsung and Startup India aim to ensure that innovation doesn't remain limited to metros and elite institutions but flourishes equally in classrooms across India's villages and towns.
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