How Will U.S. Tariffs Impact Prices? Here's What 40+ Brands Are Saying
What's happening to prices? What's happening to inventory? You've got questions, so we built a resource to help you find answers.
Will the things I want start getting more expensive? And will I still be able to buy them easily?
Between recent changes to American trade policies and our memories of living through a previous massive supply chain shock – i.e., the pandemic, these are natural questions on many of our minds.
Unfortunately, no matter how many degrees, followers, or subscribers someone might have, no one can definitively know how every brand and sector of the economy will adapt. Yet there's also no shortage of outlets, influencers, and experts acting like they do.
The bright side is that if you know where to look, many companies are directly providing concrete insights into how they're adjusting and responding to new U.S. trade policies in 2025.
So we've created a bird' s-eye view of what consumer brands of all shapes and sizes are sharing directly via official statements and company representatives, organized alphabetically by industry. And we're committed to updating it over time as best we can as new information crosses our desk.
We hope this simple act of aggregation provides anyone who needs it with a more accurate and tangible understanding of how the price and production of goods may or may not shift for American consumers throughout the rest of 2025 and beyond.
Editor's Note: If you are a brand spokesperson and want to add or clarify information on this page for American consumers, please email us at sayhello [at] gearpatrol.com.
5.6.25: According to Reuters, Audi noted in its earnings call that 'Financial implications of import tariffs, particularly in the United States, cannot be conclusively assessed.' The same article notes that though the brand currently doesn't have any factories in the U.S., Audi will decide this year whether to create production capacity in America.
3.7.25: According to an internal memo to dealers obtained by Automotive News, Audi began holding 'all vehicles assembled in Mexico and overseas and delivered to U.S. ports after April 2, when they will be subject to new 25 percent tariffs.'
4.30.25: Reuters reported that Aston Martin CEO Adrian Hallmark informed analysts and reporters, 'We are not going to pass on the full effect or absorb the full effect (of tariffs). It's going to be a mix,' while also noting that the brand had ramped up its production to get more cars into the country before the tariffs started, meaning dealers had enough inventory already in the U.S. to operate through June.
'We are not going to pass on the full effect or absorb the full effect (of tariffs). It's going to be a mix,'
Adrian Hallmark, Aston Martin CEO, April 30th, 2025
Ford
5.7.25: A Ford spokesperson speaking to Car and Driver noted that the announced price increases on three of its Mexico-produced models included the brand's 'usual' mid-year pricing changes 'combined with some tariffs we are facing. We have not passed on the full cost of tariffs to our customers.' The same representative also confirmed more minor pricing changes than those announced in the earlier Reuters article, noting 'a $600 price hike for the Bronco Sport Heritage as well as a $700 price hike for the Maverick XLT AWD.'
5.7.25: According to a notice sent to dealers reviewed by Reuters, prices on Ford's Mexico-produced models, including the Mustang Mach-E, Maverick, and Bronco Sport built after May 2nd, will increase by as much as $2,000, depending on the model, after the company's 'From America, For America' pricing program ends on July 4th.
4.30.25: In an interview with CNN's Erin Burnett, Ford CEO Jim Farley announced that the brand would be extending its Employee Pricing For All Program through July 4th.
In the same interview, Farley provided deeper context into what Ford was grappling with at the moment. 'There are a lot of ins and outs when it comes to tariffs,' Farley stated. He added, 'We know exactly what the tariff bill would look like for the company; we also know offsets…We're the most American [auto] company, so if there's any company that can manage through these tariffs, it's Ford; we make 80% [of our vehicles] here [in America].'
He also noted in the same interview, 'What we don't know is what are the import competitors going to do. Are they going to build ten factories? Are they going to take pricing and pass it on to the customers this summer? You know the stuff we built now is priced, if we announce a price increase now, it'll go into play until July in August. So we have to wait until then to see what our competitors are going to do.'
'The stuff we built now is priced, if we announce a price increase now, it'll go into play until July in August. So we have to wait until then to see what our competitors are going to do.'
– Jim Farley, CEO of Ford Motor Company, April 30th, 2025
GM
5.1.25: In an interview with CNN's Erin Burnett, General Motors CEO Mary Barra said GM expected the financial impact of tariffs to be between 4 to 5 billion dollars to the company. She noted, however, 'There are many steps we can take to offset; for instance, we've already added, on an annualized basis, more than 50,000 trucks that can be built in Ft. Wayne, Indiana.'
On pricing, Mary stated, 'We believe, and what we provided in our [financial] guidance, is that pricing is going to stay about at the same levels that it is.' However, she later noted, 'We're going to continue to evaluate pricing. Pricing changes in our industry at least monthly, and sometimes more frequently, incentive levels change, etc. So we're going to respond to the market, we're going to stay disciplined, because it's so important that we protect the residuals of our vehicles, because that's important to our customers from a resale value.'
'We're going to continue to evaluate pricing. Pricing changes in our industry at least monthly, and sometimes more frequently, incentive levels change, etc. So we're going to respond to the market, we're going to stay disciplined,'
– Mary Barra, CEO of General Motors, May 1, 2025
Jaguar Land Rover
5.3.25: The Times reported that the company resumed shipping cars to the U.S.
4.6.25: In a statement provided to CNBC via email, 'As we work to address the new trading terms with our business partners, we are enacting our planned short-term actions, including a shipment pause in April.'
Mercedes-Benz
4.7.25: In a statement issued by Mercedes-Benz to Automotive News and reported on further by Road & Track, the German automaker pledged to absorb the 25% tariff on 2025 model year cars and not increase sticker prices.
Porsche
4.29.25: As first reported by Reuters, Porsche finance chief Jochen Breckner said the company does not plan to move production to the U.S. He also added that Porsche had not confirmed price increases yet but would likely make announcements in the future if the tariffs remained.
4.10.25: According to The Wall Street Journal, Porsche rushed cars to America to beat tariffs. The brand noted that its first-quarter results would be impacted by 'higher company-owned inventory shipped to the US to beat the tariff deadline.'
Toyota
5.09.25: According to reporting from Quartz, Toyota Chief Financial Officer Yoichi Miyazaki stated as part of the company's briefing that '[Tariff] negotiations are ongoing at the moment, and the government officials are working hard now, so details of tariffs are still moving,' adding ' 'So at this moment, it's very difficult to forecast the future,'
3.31.25: According to Reuters, 'Japanese domestic media' reported that 'the world's biggest automaker does not plan to raise prices for vehicles sold in the United States for the time being, even as…25% tariffs on global automotive imports take effect on April 3.'
'At this moment, it's very difficult to forecast the future'
– Yoichi Miyazaki, Chief Financial Officer, Toyota, May 5th, 2025
4.29.25: In a statement concerning its recent first-quarter results, adidas CEO Bjørn Gulden noted that the brand 'had already reduced the China exports to the US to a minimum.'
However, he added, 'What is even worse for us is the general increase in US tariffs from all other countries of origin. Since we currently cannot produce almost any of our products in the US, these higher tariffs will eventually cause higher costs for all our products for the US market. Given the uncertainty around the negotiations between the US and the different exporting countries, we do not know what the final tariffs will be. Therefore, we cannot make any 'final' decisions on what to do. Cost increases due to higher tariffs will eventually cause price increases, not only in our sector, but it is currently impossible to quantify these or to conclude what impact this could have on the consumer demand for our products.'
'Since we currently cannot produce almost any of our products in the US, these higher tariffs will eventually cause higher costs for all our products for the US market.'
– Bjørn Gulden, Adidas CEO, April 29th, 2025
4.09.25: In a report by Hodinkee, a spokesperson for Audemars Piguet confirmed that after tariffs were announced, the brand established an internal task force focused on 'working on adjustment plans while evaluating all options.'
4.23.25: In an email to customers, Christopher Ward Co-Founder Mike France confirmed the watch brand would pass on a 10% price increase to U.S. customers, which would be clearly labeled at checkout. 'We have applied the additional 10% tariff at the checkout so you can see very clearly the total purchase price of your watch. We know how many of you appreciate this transparency.'
4.17.25: According to reporting from outlets including The Times and The Business of Fashion, Eric du Halgouët, the chief financial officer of Hermès, has stated, 'We are going to fully offset the impact of these new duties by increasing our selling prices in the United States from May 1, across all our business lines.' The group later clarified that this would occur on top of other expected price adjustments between 6 and 7 percent in 2025.
'We are going to fully offset the impact of these new duties by increasing our selling prices in the United States from May 1, across all our business lines.'
Eric du Halgouët, Hermès Chief Financial Officer, April, 17, 2025.
4.08.25: As reported by Fox Business and The Wall Street Journal during an earnings call, Levis Strauss CEO Michelle Gass stated that 'as we look at pricing, we do believe that the brand, especially given the health of the brand, that there is pricing power there. But if we do anything, it will be very surgical,'
'As we look at pricing, we do believe that the brand, especially given the health of the brand, that there is pricing power there. But if we do anything, it will be very surgical.'
– Michelle Gass, CEO Levi Strauss & Co.
4.16.25: As reported by WatchPro, Swatch Group—which owns a broad portfolio of brands including Omega, Blancpain, Tissot, Longines, and Hamilton—increased its prices for a second time this year. 'There are two main reasons for the price increases,' according to a group representative. 'First, the dramatic change in exchange rates between USD and CHF. The dollar weakened in the last 4 weeks by nearly 8%. Secondly, the introduction of the 10% tariff, instead of the former 3%.'
5.02.25: According to The New York Times, officials from the online mattress company stated they planned to increase mattress prices 'by about 6 percent and other products by an average of 7.5 percent' on Tuesday, May 6th.
4.30.25: The CEO of the brand's parent company, Stanley Black & Decker, announced in the company's 1Q 2025 financial results that it implemented 'an initial price increase in April and notified our customers that further price action is required.'
Breville
11.07.24: According to reporting from The Wall Street Journal and The Australian, the Sydney-based global appliance maker acknowledged the risk of increased tariffs on China immediately after the conclusion of the 2025 American Presidential election. During a shareholder annual meeting in November of 2024, Chief Executive Jim Clayton stated, 'We will continue our inventory build in the U.S., unabated, likely until the increased tariffs are enforced.'
5.18.25: Founder Sierra Tishgart shared in an email to customers, stating, 'We can't absorb these unexpected costs without jeopardizing Great Jones. So, starting May 1, we're raising our prices.' She also warned of potential stock issues in the future.
'We can't absorb these unexpected costs without jeopardizing Great Jones. So starting May 1, we're raising our prices….Also, I'm sorry to everyone in the children's reading room at McNally Jackson for cursing loudly upon learning about the tariffs.'
– Sierra Tishgart, Co-Founder & CEO of Great Jones May 1, 2025
3.26.25: As reported by Furniture Today, MillerKnoll announced during an earnings call that it would be implementing a 4.5% list price increase starting June 2nd. However, CEO Andi Owen noted that 'we will partner with suppliers, leverage value engineering and available flexibility within our supply chain and manufacturing footprint to offset cost impacts wherever possible.'
Chief financial officer Jeff Stutz also noted that the price increase was not solely the result of tariffs. 'It would be wrong to think that the price increase is squarely aimed as a response to tariffs,' he said. 'It's in part that, but I would point out that even domestic U.S. steel prices have run up since the start of the calendar year, and it has been coincident with this tariff conversation. So it's not just the potential cost implications of the tariffs. There are some derivative effects that seem to be having an impact on key input costs like steel, as well as other inflationary pressures.'
'It would be wrong to think that the price increase is squarely aimed as a response to tariffs…It's in part that, but I would point out that even domestic U.S. steel prices have run up since the start of the calendar year, and it has been coincident with this tariff conversation.'
Jeff Stutz, Chief Financial Officer of MillerKnoll, March 26, 2025
4.17.25: In an Instagram post shared in mid-April, Room & Board's CEO announced that the company's prices would stay the same through July.
'We will always offer you the best possible value for the quality and service we provide. We will work to minimize price increases and be transparent about any changes'
– Bruce Champeau, CEO of Room & Board
5.02.25: Joanna Rosenberg, the chief sales and marketing officer at Zwilling J.A. Henckels, the brand's parent company, went on the record with The New York Times to share that the French-made Dutch ovens would see 'single-digit' price increases, while the firm would be increasing prices for some products in early June.
3.27.25: As reported by Furniture Today, the office and contract furniture maker announced a price increase for inflation as well as a 'tariff recovery charge' in the U.S. market that went into effect on March 27th. Company Chief Financial Officer Dave Sylvester shared on an earnings call that the brand was still waiting to see how the tariff policies would ultimately shake out. 'If we have to take it up, we will consider that, and if we need to take it down, we'll be the first to move quickly to adjust it down,' he said. 'But we cannot absorb costs, and I don't think companies across the industry are going to absorb costs. We leverage a lot of the same suppliers around the world and therefore are exposed to these tariffs.'
'We cannot absorb costs, and I don't think companies across the industry are going to absorb costs. We leverage a lot of the same suppliers around the world and, therefore, are exposed to these tariffs.'
Dave Sylvester, Chief Financial Officer of Steelcase
4.15.25: The upscale baby brand announced via a post on its website that 'Due to rising import tariffs, updated pricing will go into effect on May 5th, 2025, across most UPPAbaby products.' The same note added, 'If tariffs are reduced or lifted, we'll reassess pricing as quickly as business operations allow.
'If tariffs are reduced or lifted, we'll reassess pricing as quickly as business operations allow.'
Uppababy, in a post to customers on its website on April 15th, 2025
4.29.25: In an email to customers, Cotopaxi CEO Lindsay Shumlas said, 'For now, we're keeping prices steady,' later adding that 'if tariffs hold, our prices may need to increase.' – Screenshot of email via Milled.com (04.29.25)
'The hard truth? If tariffs hold, our prices may need to increase. While it's always a great time to buy Cotopaxi, you might consider picking up a few wishlist items now or grabbing a gift for a friend.'
– Lindsay Shumlas, CEO of Cotopaxi, April 29th, 2025
4.24.25: Helen of Troy Limited, the parent company of Hydro Flask, Braun, Osprey and OXO among others, published a press release covering its Q4 2025 Fiscal results. The release states that the company 'has intensified efforts to diversify its production outside of China into regions where it expects tariffs or overall costs to be lower and to source the same product in more than one region, to the extent it is possible and not cost-prohibitive.' The same release later mentioned that 'While the Company has not yet made all its pricing decisions, price increases are being considered, along with other mitigation strategies.'
5.01.25: The Canadian-based trail-running brand published an announcement on its site stating it would 'temporarily pause all shipping to the United States.'
'We have made the difficult decision to temporarily pause all shipping to the United States. The current tariff situation, that comes into effect May 2, would force us to increase our prices to a point we do not feel is right to pass onto you at this time.'
A statement on Nordarun.com published on May, 1, 2025
4.16.25: According to a report from Bicycle Retailer, in an email sent by North America Regional Leader Jesse Porter on April 9, the brand will increase the cost of bikes and equipment starting on May 1st, 2025. The 10% price increase added by tariffs would be clearly listed out to customers on invoices. 'Riders clearly see what they're paying for – not a hidden cost,' the email stated while also mentioning that the company would 'maintain flexibility to update or remove the charge if government tariffs change.'
4.17.25: According to a report from Bicycle Retailer, Trek Bicycles sent an email to retailers stating that bike prices for many models would rise immediately given that tariffs were increasing costs 'to a level that needs to be addressed.' The brand also noted that the increase would apply to backorders and new purchases 'to avoid a 'run on the bank' with our inventory and to be equitable to all retailers.'
4.28.05: As reported by our sister publication DPReview.com, the Japanese camera maker confirmed its upcoming response to tariffs in the US as part of the company's Q1 financials announcement. 'We will raise prices and are in the process of estimating the timing and amount of the increase.' The brand also noted that it already had 'about one to two months' worth' of inventory in the U.S., and as a result, estimated that the impact of tariffs will mainly occur from the latter half of the year.'
'We will raise prices and are in the process of estimating the timing and amount of the increase.'
Canon Inc. 1Q 2025 Analyst Meeting Q&A Session Summary, April 28, 2025.
5.3.25: As reported by Ecoustics, KEF America released a formal statement outlining price increases starting May 5th, 2025. The brand noted, 'In the past year, the cost of [premium components, tooling and master craftspeople] has risen sharply across the global supply chain, including tariff increases. Rather than compromise on performance or longevity, we will be implementing a modest price adjustment on 5 May 2025.'
5.01.25: On a support page published on support.xbox.com, Microsoft outlined how the entry-level Xbox Series S would increase in price by $80 while the Xbox Series X would increase in price by $100. Starting this holiday season, new games will also be priced at $79.99.
4.18.25: In a press release on its website, Nintendo confirmed that the Switch 2's pricing would not change due to tariff policies. However, the same press release confirmed that Switch 2 accessories 'will experience price adjustments from those announced on April 2 due to changes in market conditions.' The brand also left room for future price adjustments later, saying, 'Other adjustments to the price of any Nintendo product are also possible in the future depending on market conditions.'
5.05.25: As reported by our sister publication DPReview.com, in a letter on its press site, camera maker Sigma America announced, 'Due to the recent implementation of government-imposed tariffs, our costs at Sigma America have increased substantially. We have made every effort to absorb these added expenses. Still, the sustained impact of the tariffs now necessitates a price increase [starting on June 2, 2025] to ensure we can continue delivering the quality and service you expect.'
'Due to the recent implementation of government-imposed tariffs, our costs at Sigma America have increased substantially. We have made every effort to absorb these added expenses. Still, the sustained impact of the tariffs now necessitates a price increase'
– Mark Amir-Hamzeh, President of Sigma America, May 5th, 2025
Tamron
5.05.25: As our sister publication DPReview.com reported, camera lens maker Tamron shared, as part of its 1st Quarter FY2025 financial results, that it was actively pursuing shifts in its production to increase the amount of products made in Vietnam and decreasing its parts procurement from China.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
30 minutes ago
- Yahoo
Analysis-Shaken by crises, Switzerland fetters UBS's global dream
By Ariane Luthi and John O'Donnell BERN (Reuters) -Switzerland announced reforms on Friday to make its biggest bank UBS safer and avoid another crisis, hampering the global ambitions of a lender whose financial weight eclipses the country's economy. UBS emerged as Switzerland's sole global bank more than two years ago after the government hastily arranged its rescue of scandal-hit Credit Suisse to prevent a disorderly collapse. The demise of Credit Suisse, one of the world's biggest banks, rattled global markets and blindsided officials and regulators, whose struggle to steer the lender as it lurched from one scandal to the next underscored their weakness. On Friday, speaking from the same podium where she had announced the Credit Suisse rescue in 2023 as finance minister, Switzerland's president Karin Keller-Sutter delivered a firm message. The country would not be wrongfooted again. "I don't believe that the competitiveness will be impaired, but it is true that growth abroad will become more expensive," Keller-Sutter said of UBS. "We've had two crises. 2008 and 2023," she said. "If you see something that is broken, you have to fix it." During the global financial crisis of 2008, UBS was hit by a losses in subprime debt, as a disastrous expansion into riskier investment banking forced it to write down tens of billions of dollars and ultimately turn to the state for help. Memories of that crisis also linger, reinforcing the government's resolve after the collapse of Credit Suisse. For UBS, which has a financial balance sheet of around $1.7 trillion, far bigger than the Swiss economy, the implications of the reforms proposed on Friday are clear. Switzerland no longer wants to back its international growth. "Bottom line: who is carrying the risk for growth abroad?" said Keller-Sutter. "The bank, its owners or the state?" The rules the government proposed demand that UBS in Switzerland holds more capital to cover risks in its foreign operations. That move, one of the most important steps taken by the Swiss in a series of otherwise piecemeal measures, will make UBS's businesses abroad more expensive to run for one of the globe's largest banks for millionaires and billionaires. Following publication of the reform plans, UBS Chairman Colm Kelleher and CEO Sergio Ermotti said in an internal memo that if fully implemented, they would undermine the bank's "global competitive footprint" and hurt the Swiss economy. STRATEGY The reform would require UBS to hold as much as $26 billion in extra capital. Some believe the demands may alter the bank's course. "It could be that UBS has to change its strategy of growth in the United States and Asia," said Andreas Venditti, an analyst at Vontobel. "It's not just growing. It makes the existing business more expensive. It is an incentive to get smaller and this will most likely happen." Credit Suisse's demise exploded the myth of invincibility of one of the wealthiest countries in the world, home to a global reserve currency, and proved as unworkable a central reform of the financial crisis to prevent state bailouts. For many in Switzerland, the government's reforms are long overdue. "The bank is bigger than the entire Swiss economy. It makes sense that it should not grow even bigger," said Andreas Missbach of Alliance Sud, a group that campaigns for transparency. "It is good that the government did not give in to lobbying by UBS. The question is whether it is enough. We have a banking crisis roughly every 12 years. So I'm not really put at ease." UBS CEO Ermotti had lobbied against the reforms, arguing that a heavy capital burden would put the bank on the back foot with rivals. The world's second-largest wealth manager after Morgan Stanley is dwarfed by its U.S. peer. Morgan Stanley shares value the firm at twice its book value, compared with UBS's 20% premium to book. On Friday, the bank reiterated this message, saying that it strongly disagreed with the "extreme" increase in capital. But others are sceptical that the government has done enough. Hans Gersbach, a professor at ETH Zurich, said there was still no proper plan to cope should UBS run into trouble. "The credibility of the too big to fail regime remains in question." (Additional reporting by Dave Graham and Oliver Hirt in Zurich; Writing By John O'Donnell; editing by David Evans) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
36 minutes ago
- Miami Herald
Auto review: 2025 Lincoln Navigator is definitive American luxury
While the 2025 Lincoln Navigator' sales trails the top-selling Cadillac Escalade, it was the 1998 Lincoln Navigator that revived the idea of a full-size, body-on-frame luxury SUV, a segment pioneered by the 1966 Jeep Super Wagoneer. And for 2025, the Lincoln Navigator continues to live large in a way that recalls the Lincoln Town Car. Oops. There, I said it. The phrase that makes Lincoln executives' eyes roll. And yet, the 2025 Lincoln Navigator fulfills much the same role. Both are unapologetically sizable, body-on-frame luxury vehicles with a healthy dose of chrome flashiness and outsized extravagance. And the Navigator, like the Town Car, benefits from being comfortable in its own skin. It's above hip and trendy, reveling in a knowing American opulence. Yet this is not just some retro ride. It boasts a 48-inch dashtop screen as big as the bank account it takes to buy the rig. The screen contains everything you'd expect, including an instrument cluster, infotainment system and a passenger-side screen filled with options. It's placed up high, so it's unmissable while driving. But it's controlled by a secondary, center-mounted touchscreen located low on the instrument panel. So changing functions requires looking away from the road, something the large screen was meant to address. Adjusting mirrors or a tilt steering wheel requires accessing on-screen buttons rather than physical controls, which some may find frustrating. And information density is sparse on the right side of the screen, considering how much real estate it inhabits. But you can play video and gaming apps to either side of the large display when the vehicle is parked. Wireless Apple CarPlay and Android Auto, a 5G Wi-Fi hotspot, Amazon Alexa, Google Maps and a 28-speaker Revel Ultima 3-D audio system come standard. And there are more than a dozen USB-C ports, so staying connected is easy. Opting for the top-of-the-line ensures opulence, with 30-way-adjustable front seats, second-row captain's chairs with heating, ventilation and massage, along with wireless charging pads and third-row seat heaters. Actually, it's hard to overstate how nicely trimmed this cabin is, particularly for an American luxury car. Yes, there's the expected wood and leather, but beautifully muted and exuding understated opulence. Then there's Lincoln Rejuvenate, a new option meant to soothe frazzled nerves while the vehicle is parked. When activated, the steering wheel moves up and out of the way and the driver's seat reclines and warms. As the seat massager comes on, the screens fill with soothing visuals, the ambient light turns to soothing tones, calming melodies and subtle aromas fill the air. But the cabin's goodness is contained in a slab-sided wrapper that's recognizably Lincoln. There's a healthy dose of chrome trim and a large if somewhat generic grille. Its horizontal taillights are a modern update on classic Lincoln lighting. The rear gets a split tailgate, the top part flipping up and the bottom portion dropping down, a la Range Rover. And at night, the large Lincoln star illuminates up front, ensuring everyone knows that you're piloting a truly extravagant mobile family room. But regardless of how much you spend, there's only one powertrain, whether you opt for the standard Navigator or the stretched Navigator L. Carried over from the previous model along with its platform, a twin-turbocharged 3.5-liter V-6 and 10-speed automatic transmission generate 440 horsepower and 510 pound-feet of torque. It's EPA-rated at 17 mpg, and premium fuel is required. All-wheel-drive and an adaptive suspension with continuously controlled damping are standard. Towing is rated at 8,700 pounds with the optional heavy-duty tow package. Also available are trailer hitch assist and pro trailer backup assist, which make trailering so much easier. Despite measuring 210 inches long and tipping the scales at more than three tons, the 2025 Lincoln Navigator manages to drive smaller than you might suppose. OK, there's no hiding its avoirdupois while cornering, although there's less wallowing than you'd expect, thanks to the suspension. There are foreign competitors that offer sportier handling in similar dimensions, but it's like trying to get an elephant to moonwalk. That's why the 2025 Lincoln Navigator remains something special. It doesn't try to. It proves powerfully quick, but remains incredibly quiet, comfortable and controllable. It has an easy self-assurance. The 2025 Lincoln Navigator doesn't try to be something that it isn't. And in an age when it seems you can't trust anyone or anything, It's good to be able to trust your Lincoln. That's true luxury. 2025 Lincoln Navigator Base price: $102,190-$119,190 (including destination charge) Engine: 3.5-liter twin-turbocharged V6 Horsepower/Torque: 440/510 pound-feet EPA rating (combined city/highway): 17 mpg Fuel required: Premium unleaded Length/Width/Height: 210/80/78 inches Ground clearance: 8.9 inches Payload: 1,696 pounds Cargo capacity: 22-107 cubic feet Towing capacity: 8,700 pounds Copyright (C) 2025, Tribune Content Agency, LLC. Portions copyrighted by the respective providers.
Miami Herald
36 minutes ago
- Miami Herald
This month could test buyers' hunger for new vehicles as non-tariffed inventories dry up
Consumers' hunger for new vehicles persisted in May, but affordability concerns could cool sales this month as dealerships start running short on cars and SUVs delivered ahead of President Donald Trump's 25% tariffs. Ford Motor Co.'s U.S. sales increased 16% year-over-year last month. Hyundai Motor Co.'s grew 8%, while Kia Corp.'s rose 5%. Subaru Corp. and Mazda Motor Corp., however, did report declines of 10% and 19%, respectively. General Motors Co. and Stellantis NV will report second-quarter sales next month. Spring typically marks a surge in vehicle sales, as tax returns hit bank accounts and the weather warms up. But consumer sentiment has plunged to some of its lowest levels in decades amid frequently changing rules on tariffs, and concerns that vehicle prices could climb later this year have led some consumers to pull forward their purchases. S&P Global Mobility forecasted May sales up 2% compared to a year ago, but predicted sales were slowing to a seasonally adjusted annual rate of 15.7 million vehicles, down from 17.6 million from March to April. "Consumer confidence is down, but the sales are not," said Stephanie Brinley, associate director of research and analysis at S&P's AutoIntelligence. "It doesn't usually work that way." With inventories down and non-tariffed models increasingly eaten up, the "affordability bullet has not come through yet. There's a little bit of wait-and-see for what automakers really do," Brinley added, noting June could start revealing the direction companies choose to take. Some have given consumers confidence that they can wait a bit. Ford, through the July 4 weekend, is offering its customers thousands of dollars per vehicle in discounts typically reserved for its employees, though in early May, it did increase by up to $2,000 the price of its Mexico-built vehicles because of tariffs. Stellantis - the parent of Chrysler, Dodge, Jeep, Ram and other brands - is offering a similar employee discount program, which it has extended through June. Volkswagen AG has said it will hold to its current manufacturer's suggested retail prices through June. GM CEO Mary Barra has said the automaker doesn't expect major price increases. But imports are expected to slow, which will mean less availability of vehicles and encourage price increases, Charlie Chesbrough, senior economist at dealer digital services provider Cox Automotive Inc., said in a May forecast. "As more tariffed products replace existing inventory over the summer," he said, "prices are expected to be pushed higher, leading to slower sales in the coming months." Some dealers are already noticing some wariness. "I haven't seen people this cautious since before, or during, the early stages of COVID," said Jim Walen, the owner of Stellantis and Hyundai showrooms in Seattle. The ports in Seattle look "empty," he said. Major layoffs in Washington by Microsoft Corp. haven't helped business either. Stellantis' employee discount program, however, is a boon: "Anytime you can affect the transaction price, it's a good thing." Meanwhile, some dealers are going to pull back over revenue concerns, Walen said, but he's taking a different approach: "We're very aggressive. We stock a lot, we're part of the community, we advertise a lot." Some pull-ahead sales still seem to be occurring over tariff concerns, but other shoppers are dropping out of the market altogether, said Ivan Drury, director of insights at auto information website Inc. It may still be too early to determine if the circumstances will affect vehicle segments, but for now, there appears to be limited downgrading, as some customers would rather hold off than get a vehicle without certain features. There are also wide-ranging views on tariffs, how they work and the impact they will have, he added: "Not everybody's on the same page." There, however, are some trends. More consumers bought out their leases in May than in April, rather than leasing again. That could be a sign customers are seeking to limit increases to their monthly payments, but it also means they're stepping out of the market, Drury said. He added that inventory is declining, but there's still too much stock - more than 2.5 million vehicles are on dealer lots - to see substantial price increases. "The last time when we had people really get hit with price increases, where it took them back, was when we were down to 1 million units," Drury said. "And that's where you start to see that crossover between consumers getting a deal versus consumers just dealing and saying, 'OK, fine, I'll pay MSRP. I'll pay above.' " The share of electric vehicles in the market was forecasted to continue slipping. EV share was about 7% in March and April, and S&P was predicting it would be 6.8% in May. Ford EV sales last month were down by a quarter, driven by decreases in the F-150 Lightning pickup and Transit commercial van. Trump has pulled federal funding for EV charging infrastructure and directed his administration to reevaluate greenhouse gas tailpipe emission regulations and incentives that could be construed as an "EV mandate." The U.S. Senate last month also removed a waiver that enabled California and a contingent of states to enforce stricter zero-emission requirements on passenger vehicle sales. The result is an uncertain policy environment around EVs. "They've been trending a little bit down the whole year," Brinley said. "It may be some people looking for an EV in January bought, expecting the incentives to go away, but they're not afraid of that anymore." Rhett Ricart, who has eight new-vehicle storefronts for brands from Ford and Chevrolet to Nissan and Mitsubishi in and near Columbus, Ohio, said tariffs and policy changes are on the minds of EV buyers, but he otherwise describes sales as normal. "A possible tariff scare people had doesn't seem to exist," Ricart said, adding about expectations that Trump or the judicial system will offer some clarity on import taxes: "For any jitteriness, we will hopefully find out if the tariffs stick soon." Copyright (C) 2025, Tribune Content Agency, LLC. Portions copyrighted by the respective providers.
