Real American Beer Unveils First Local Legends Honorees
This announcement carries special meaning. Local Legends was a program Hulk Hogan was deeply passionate about, and one he helped create. As a co-founder of Real American Beer, Hulk believed in honoring real people doing real work—and in using the brand as a platform to lift others up.
'Whether they're first responders, running local businesses, or just lending a hand when no one's looking—these are the people who make America work,' said Hulk Hogan, co-founder of Real American Beer. 'And we're proud to celebrate them the Real American way.'
The first honorees include:
Matthew Holubik – Tampa, FL
A U.S. Navy veteran and Hillsborough County firefighter and paramedic, Matthew Holubik has dedicated his life to protecting others. Known for his quiet strength and unwavering service, Holubik is called 'a real American badass' by those who know him. From serving in uniform to saving lives, Matthew's courage and humility define him as a true Local Legend.
For Matthew, being a Real American comes down to this:
'It means showing up for your community—no matter how big or small the act of service may be. It's about doing your part, lending a hand, and standing for something greater than yourself…'
Jenny Campbell – Austin, TX
A U.S. Air Force veteran, mother of three, sports card collector, and legal assistant, Jenny Campbell is described as 'the goal-setter with a heart of gold.' After enlisting at 32, she now works at a family law firm supporting clients through challenging life moments—and shares her passion through her online card shop, Jenny Marie Sports Cards. Through service, community fundraising, and family-first values, Jenny embodies the spirit of showing up with purpose.
When asked what being a Real American means to her, Jenny shared:
'It means honoring your roots, lifting others up, and doing your part—whether that's in uniform, at home, or in your community. It's about showing up even when it's hard and staying true to your values.'
'Last week shook us all and even as we process the loss, honoring and celebrating incredible people like Jenny and Matthew through the Local Legends program reinforces our purpose, carrying on Hulk's mission to bring people together,' said Terri Francis, CEO of Real American Beer. 'We're building a brand rooted in everyday American pride, showing up in real communities with real momentum. The appetite for Real American Beer is only getting louder.'
This campaign is part of Real American Beer's broader marketing firepower, which includes being the Official Beer of WWE and title sponsor of the upcoming Real American Freestyle wrestling league, set to premiere exclusively on FOX Nation. With high-impact partnerships and massive brand momentum, Real American Beer is fast becoming the beer of the bold.
Real American Beer is continuing to accept nominations on a rolling basis. Winners will be selected throughout the year and recognized in marketing, merch, and more.
To nominate a Local Legend in your town, post a photo on Instagram, tag @therealamericanbeer, and use the hashtag #RABLocalLegends along with your city name. Full campaign details are available at therealamerican.com.
Co-founded by WWE legend Hulk Hogan, Real American Beer (RAB) is a premium light beer that's proudly American-made and owned. At 4.2% ABV, with just 110 calories and 4g carbs, RAB is available in 28 states and growing—on a mission to bring people together, one beer at a time. Learn more at therealamerican.com and follow along on Instagram, Facebook, and X.
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