Mattias Ekholm's wife Ida Bjornstad's personal life beyond sports broadcasting

Time of India

2 days ago

Mattias Ekholm's wife Ida Bjornstad (Credit: Getty Image)
Before becoming known to hockey fans as the wife of Edmonton Oilers defenseman Mattias Ekholm, Ida Bjornstad built a name for herself in Sweden's media world. She worked as a sports broadcaster and presenter for TV4 and C More, where she helmed hockey-centric programming like Studio: HockeyAllsvenskan.
Bjornstad's deep connection to the game made her a familiar face in Swedish sports circles long before she became part of the Ekholm household.
Ida eventually stepped away from the spotlight, shifting her focus to pursuits. And that offered greater creative freedom. Her decision was both personal and strategic, and it allowed her to navigate life in a high-profile hockey marriage. While embracing motherhood and new professional roles, and her work now includes entrepreneurial projects and charity involvement.
This is offering her a fulfilling balance between family and purpose.
Balancing motherhood, and the hockey spotlight
Since marrying Mattias Ekholm in June 2020, Ida Bjornstad. She has embraced family life with grace. The couple now shares three children, William, Mya, and Leon Ekholm. They splits their time between Sweden and North America depending on the NHL season, and raising a young family. While supporting a partner with a demanding schedule isn't easy. But Ida manages it with composure and quiet strength.
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Through her social media presence, particularly on Instagram under the handle @ibjornstad. She offers rare insights into their personal life, and her posts often show moments of joy, celebration, and family warmth. This is resonating with followers who appreciate her authenticity, and she avoids the performative nature of influencer culture. Also opting instead for a grounded portrayal of her day-to-day life.
This balance mirrors the kind of relationship seen with others in the hockey community. Mostly where understanding and support are foundational, and in Ida's case, her adaptability and independence play a key role in keeping the family unit strong.
The evolving identity from being only Mattias Ekholm's wife
Ida's identity is multifaceted, while many may know her as Mattias Ekholm's wife. And her contributions and pursuits stand firmly on their own. She continues to redefine what it means to be part of a sports family in the public eye by leaning into her experience and channeling it into writing and charitable work.
She offers an evolved version of herself that extends well beyond hockey arenas.
Mattias Ekholm's wife Ida Bjornstad (Credit: Getty Image)
Her story highlights the shifting dynamics of modern athlete partnerships, and no longer are spouses simply in the background. And today, figures like Ida Bjornstad show how personal ambition and family life can thrive together, and her path reflects a deliberate choice to build a meaningful life. While supporting her husband's career.
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Whether through media, business, or family, Ida remains a figure of quiet influence., and the story of Mattias Ekholm and his wife offers more than just glimpses of NHL glamour, as it reveals the textured. And the evolving reality of life behind the scenes. The one where resilience, love, and identity intersect in powerful ways.
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