
Soaring high: how Wedgetail made Australia's best beer
Tucked in a quiet corner down the back streets of Mandurah, no one would assume that Wedgetail Brewing is home to Australia's best beer.
But it's official: One of Mandurah's best-kept secrets is officially home to the country's best beer — a dark lager that snagged the champion Australian beer trophy at the Australian International Beer Awards, the world's biggest annual beer competition, earlier this month.
Pete McDonald and Howie Croft opened Wedgetail Brewing about 18 months ago and the taproom has quickly become a favourite among locals.
But the recent success at the AIBAs proved what locals already knew: the beers Howie and Pete and producing are something special.
It's a far cry from the shed on head brewer Howie's property, where the pair first began experimenting with homebrews.
'Our first beers were probably pretty ropey,' Pete laughed.
'Typically with home brewing, you start off with kits, a lot of the work is done for you, it's cheap alcohol at first, and then you start getting the hang of it, and with a lot of learning and reading, you realise there's a bit more to it.' Pete (left) and Howie mulling over a dark lager. Credit: Nicole Spicer
The duo met while working in WA's north decades ago and decided to take the plunge and open the taproom after Howie was made redundant.
The brewery's name comes from the Wedgetails the pair would encounter while flying choppers over the Pilbara.
The winning beer in question, the dark lager, is something Howie says he's been working on for a decade.
The dark lager is served looking as one would expect but the taste is a surprise. It has all the best tasting notes of a dark lager: coffee, malt, and chocolate.
But it leaves the drinker with none of the worst elements, no overwhelming bitterness and none of that fullness that discourages a second pint.
The dark lager didn't just take out the top gong at the AIBAs but also best independent beer and best dark lager.
Surprisingly, though, the brewery's newly crowned 'best' beer isn't the founders' favourite.
'Mine is the IPA. I keep going back to that, it's an older style traditional IPA and that's maybe my roots, I suppose,' Pete said.
'Mine's the draught, it's quite refreshing,' Howie added.
The venue is always busy and has been embraced by the community.
'This place wouldn't exist without them; we would have fallen flat on our face without that support,' Pete said.
Currently, the only way to drink a beer outside of the taproom is to fill up a growler, but the pair recently invested in a canning machine and are hoping to begin selling their products in local bottleshops soon. The AIBA awards take pride of place in the taproom. Credit: Nicole Spicer
'We'll get our heads around that, and we'll be canning our own product directly,' Pete said.
'It'll be a lot more flexible, a lot more efficient and cheaper. So watch this space, we'll be coming out with cans too.'
Wedgetail's hearty pub grub is also a standout, with young gun head chef Rhys Hura passionate about matching the quality of the beer to the food.
There's a roaring oven producing delicious wood-fired pizzas and Rhys hopes his steak sandwich will make the finals in WA's best steak sandwich awards.
'I've taken all the aspects of what makes a good steak sanga and reinvented it as something that's different, but also quite modern,' he said.
'We chose Scotch fillets because with the fat content, it renders down and comes apart really easily.
'There's a green tomato relish, which I made to be like a normal tomato relish, but green tomatoes have less tartness and less acidity than red tomato does.'
Rhys also uses the beer to flavour the food, with the darker beers going into the sauce on the ribs, the wheat beer in the fish finger batter and the barrel-aged beer being used to make ice cream.
The pair hope to have more success at the upcoming Perth Royal Show and have entered the dark lager, the double red ale and the draught.
'So we're hoping that the product will perform again,' Pete laughed.
Erskine's Boundary Island Brewery also earned a trophy for best traditional India pale ale with its The Deckie IPA, and King Road Brewing in Oldbury took home prizes for two of its King Road Short Stay Series beers: the American pale ale and NZ Cryo.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Sydney Morning Herald
40 minutes ago
- Sydney Morning Herald
ASX to edge up as Wall Street drifts; Nvidia shares up after results
Stocks drifted to a mixed close on Wall Street in what has been a rocky week so far because of worries coming out of the bond market about the US government's mounting debt. Trading remained choppy throughout most of the day following Wednesday's big slump for the S&P 500. That loss has put the benchmark index on track for its worst week in the last seven. The S&P 500 slipped 2.60 points, or less than 0.1 per cent, to close at 5,842.01. The Dow Jones fell 1.35 points, or less than 0.1 per cent, to 41,859.09. The Nasdaq composite rose 53.09 points, or 0.3 per cent to 18,925.73. The Australian sharemarket is set to inch up, with futures at 6.31am AEST pointing to a rise of 5 points, or 0.1 per cent, at the open. The ASX lost 0.1 per cent on Wednesday after the latest inflation figures came in higher than expected. Loading Technology stocks did most of the heavy lifting for the broader market. The majority of stocks within the S&P 500 lost ground, but gains for technology companies with outsized values offset those losses. Google's parent Alphabet jumped 1.4 per cent. Nvidia, the world's most valuable chipmaker, gave a solid revenue forecast for the current period as it released its results after the closing bell, even as a slowdown in China weighed on results. Sales will be about $US45 billion ($70 billion) in the fiscal second quarter, which runs through July, the company said on Wednesday. That included the loss of roughly $US8 billion in revenue from China because of export controls. The forecast was in line with analysts' estimates, according to data compiled by Bloomberg. The outlook shows that Nvidia is ramping up production of Blackwell, its latest semiconductor design. The chipmaker — the world's largest by revenue — dominates the market for AI accelerators, the components that help develop and run artificial intelligence models. And an ever-broader lineup of hardware and software is letting Nvidia sell more products to customers. Shares are 3.8 per cent higher in extended trading.


The Advertiser
an hour ago
- The Advertiser
Volkswagen T-Roc R: Hotter next-gen small SUV coming in 2027
Volkswagen will launch an all-new T-Roc R in early 2027, when it's set to become the hero of the German brand's best-seller in its second generation. Speaking with CarExpert at the Australian media launch of the updated Golf R Mk8.5, global head of sales and marketing for the Volkswagen R division, Pedro Martinez Diaz, confirmed plans for a second instalment of the hot T-Roc R small SUV – contrasting with previous reports of a hybrid-heavy core lineup. "The new T-Roc has been announced globally, and there will also be a T-Roc R successor in the future," Mr Martinez Diaz said. "We are planning to launch the car at the beginning of 2027." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Pictured: Current T-Roc R Volkswagen R's global sales and marketing boss wouldn't be drawn on further details, though we'd wager the performance halo model will draw upon a version of the Golf R's running gear. Given the current T-Roc is effectively a Mk7 Golf under the skin, the second-gen version which is understood to be slated for a September debut at this year's Munich motor show will almost certainly ride on the newer MQB Evo underpinnings of the Mk8 Golf, as well as the Cupra Formentor and others. With that in mind, the most potent 245kW/420Nm version of the EA888 2.0-litre 'TSI' turbo-petrol engine seems likely, especially since the Formentor offers this exact drivetrain with the nifty torque vectoring rear differential seen in the Golf R as well as the Audi S3 and RS3. The new T-Roc R's performance drivetrain will be a stark contrast to the new parallel hybrid drivetrain set to debut with the second-generation T-Roc, as part of the Volkswagen Group's €60 billion (A$103bn) investment in combustion engine development by 2028. Leaked: Images of what's believed to be the next-generation T-Roc from an infotainment menu Overseas reports claim VW's new hybrid system will be based around the brand's ubiquitous 1.5 TSI four-cylinder turbo-petrol engine, teamed with an electric motor and battery pack. Outputs are said to range from 150kW/350Nm to 200kW/400Nm. Coincidentally, the brand's 1.5 TSI 'eHybrid' plug-in hybrid (PHEV) system based around the same petrol engine is offered with the same outputs – perhaps just the battery pack will be different for the parallel hybrid version. If the standard T-Roc (including the T-Roc 'Hybrid') is revealed in September ahead of a likely early-2026 launch in Europe, then the T-Roc R may be revealed later in 2026 before its 2027 market launch as confirmed by Martinez Diaz. Stay tuned to CarExpert for all the latest. MORE: Everything Volkswagen T-Roc Content originally sourced from: Volkswagen will launch an all-new T-Roc R in early 2027, when it's set to become the hero of the German brand's best-seller in its second generation. Speaking with CarExpert at the Australian media launch of the updated Golf R Mk8.5, global head of sales and marketing for the Volkswagen R division, Pedro Martinez Diaz, confirmed plans for a second instalment of the hot T-Roc R small SUV – contrasting with previous reports of a hybrid-heavy core lineup. "The new T-Roc has been announced globally, and there will also be a T-Roc R successor in the future," Mr Martinez Diaz said. "We are planning to launch the car at the beginning of 2027." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Pictured: Current T-Roc R Volkswagen R's global sales and marketing boss wouldn't be drawn on further details, though we'd wager the performance halo model will draw upon a version of the Golf R's running gear. Given the current T-Roc is effectively a Mk7 Golf under the skin, the second-gen version which is understood to be slated for a September debut at this year's Munich motor show will almost certainly ride on the newer MQB Evo underpinnings of the Mk8 Golf, as well as the Cupra Formentor and others. With that in mind, the most potent 245kW/420Nm version of the EA888 2.0-litre 'TSI' turbo-petrol engine seems likely, especially since the Formentor offers this exact drivetrain with the nifty torque vectoring rear differential seen in the Golf R as well as the Audi S3 and RS3. The new T-Roc R's performance drivetrain will be a stark contrast to the new parallel hybrid drivetrain set to debut with the second-generation T-Roc, as part of the Volkswagen Group's €60 billion (A$103bn) investment in combustion engine development by 2028. Leaked: Images of what's believed to be the next-generation T-Roc from an infotainment menu Overseas reports claim VW's new hybrid system will be based around the brand's ubiquitous 1.5 TSI four-cylinder turbo-petrol engine, teamed with an electric motor and battery pack. Outputs are said to range from 150kW/350Nm to 200kW/400Nm. Coincidentally, the brand's 1.5 TSI 'eHybrid' plug-in hybrid (PHEV) system based around the same petrol engine is offered with the same outputs – perhaps just the battery pack will be different for the parallel hybrid version. If the standard T-Roc (including the T-Roc 'Hybrid') is revealed in September ahead of a likely early-2026 launch in Europe, then the T-Roc R may be revealed later in 2026 before its 2027 market launch as confirmed by Martinez Diaz. Stay tuned to CarExpert for all the latest. MORE: Everything Volkswagen T-Roc Content originally sourced from: Volkswagen will launch an all-new T-Roc R in early 2027, when it's set to become the hero of the German brand's best-seller in its second generation. Speaking with CarExpert at the Australian media launch of the updated Golf R Mk8.5, global head of sales and marketing for the Volkswagen R division, Pedro Martinez Diaz, confirmed plans for a second instalment of the hot T-Roc R small SUV – contrasting with previous reports of a hybrid-heavy core lineup. "The new T-Roc has been announced globally, and there will also be a T-Roc R successor in the future," Mr Martinez Diaz said. "We are planning to launch the car at the beginning of 2027." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Pictured: Current T-Roc R Volkswagen R's global sales and marketing boss wouldn't be drawn on further details, though we'd wager the performance halo model will draw upon a version of the Golf R's running gear. Given the current T-Roc is effectively a Mk7 Golf under the skin, the second-gen version which is understood to be slated for a September debut at this year's Munich motor show will almost certainly ride on the newer MQB Evo underpinnings of the Mk8 Golf, as well as the Cupra Formentor and others. With that in mind, the most potent 245kW/420Nm version of the EA888 2.0-litre 'TSI' turbo-petrol engine seems likely, especially since the Formentor offers this exact drivetrain with the nifty torque vectoring rear differential seen in the Golf R as well as the Audi S3 and RS3. The new T-Roc R's performance drivetrain will be a stark contrast to the new parallel hybrid drivetrain set to debut with the second-generation T-Roc, as part of the Volkswagen Group's €60 billion (A$103bn) investment in combustion engine development by 2028. Leaked: Images of what's believed to be the next-generation T-Roc from an infotainment menu Overseas reports claim VW's new hybrid system will be based around the brand's ubiquitous 1.5 TSI four-cylinder turbo-petrol engine, teamed with an electric motor and battery pack. Outputs are said to range from 150kW/350Nm to 200kW/400Nm. Coincidentally, the brand's 1.5 TSI 'eHybrid' plug-in hybrid (PHEV) system based around the same petrol engine is offered with the same outputs – perhaps just the battery pack will be different for the parallel hybrid version. If the standard T-Roc (including the T-Roc 'Hybrid') is revealed in September ahead of a likely early-2026 launch in Europe, then the T-Roc R may be revealed later in 2026 before its 2027 market launch as confirmed by Martinez Diaz. Stay tuned to CarExpert for all the latest. MORE: Everything Volkswagen T-Roc Content originally sourced from: Volkswagen will launch an all-new T-Roc R in early 2027, when it's set to become the hero of the German brand's best-seller in its second generation. Speaking with CarExpert at the Australian media launch of the updated Golf R Mk8.5, global head of sales and marketing for the Volkswagen R division, Pedro Martinez Diaz, confirmed plans for a second instalment of the hot T-Roc R small SUV – contrasting with previous reports of a hybrid-heavy core lineup. "The new T-Roc has been announced globally, and there will also be a T-Roc R successor in the future," Mr Martinez Diaz said. "We are planning to launch the car at the beginning of 2027." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Pictured: Current T-Roc R Volkswagen R's global sales and marketing boss wouldn't be drawn on further details, though we'd wager the performance halo model will draw upon a version of the Golf R's running gear. Given the current T-Roc is effectively a Mk7 Golf under the skin, the second-gen version which is understood to be slated for a September debut at this year's Munich motor show will almost certainly ride on the newer MQB Evo underpinnings of the Mk8 Golf, as well as the Cupra Formentor and others. With that in mind, the most potent 245kW/420Nm version of the EA888 2.0-litre 'TSI' turbo-petrol engine seems likely, especially since the Formentor offers this exact drivetrain with the nifty torque vectoring rear differential seen in the Golf R as well as the Audi S3 and RS3. The new T-Roc R's performance drivetrain will be a stark contrast to the new parallel hybrid drivetrain set to debut with the second-generation T-Roc, as part of the Volkswagen Group's €60 billion (A$103bn) investment in combustion engine development by 2028. Leaked: Images of what's believed to be the next-generation T-Roc from an infotainment menu Overseas reports claim VW's new hybrid system will be based around the brand's ubiquitous 1.5 TSI four-cylinder turbo-petrol engine, teamed with an electric motor and battery pack. Outputs are said to range from 150kW/350Nm to 200kW/400Nm. Coincidentally, the brand's 1.5 TSI 'eHybrid' plug-in hybrid (PHEV) system based around the same petrol engine is offered with the same outputs – perhaps just the battery pack will be different for the parallel hybrid version. If the standard T-Roc (including the T-Roc 'Hybrid') is revealed in September ahead of a likely early-2026 launch in Europe, then the T-Roc R may be revealed later in 2026 before its 2027 market launch as confirmed by Martinez Diaz. Stay tuned to CarExpert for all the latest. MORE: Everything Volkswagen T-Roc Content originally sourced from:

AU Financial Review
2 hours ago
- AU Financial Review
AI transforms customer journeys with personalised experiences
At the coalface of this evolution is Sundeep Parsa, vice president of Adobe Experience Cloud, who has been integrating AI into the firm's suite of marketing and creative applications. 'When we say orchestration, we mean intelligence with some autonomy,' Parsa says. This marks a shift from simple automation to more intelligent, adaptive interactions that enhance every stage of the customer journey. From automation to intelligent marketing AI-powered tools are enabling Australian businesses to significantly enhance customer engagement. Kenny Griffiths, managing director at digital marketing leader Monks APAC, says that AI's transformative power is already reshaping how marketing and creative teams operate. 'One of the big challenges is the fragmentation of tools and use cases,' Griffiths says. 'At Monks, we've now mapped out a full lifecycle of processes, from insights and strategy to creation, adaptation, delivery, and performance.' This approach helps businesses overcome challenges like data validation, compliance, and integrating AI across various touchpoints, areas where AI-powered tools are making a substantial impact. In Griffiths' experience, AI is enabling marketing teams to evolve beyond traditional advertising models. 'Marketing goes beyond just ad campaigns into pretty much anything that produces high-volume, quality data and involves decision-making that has been influenced, including ad spend and segmentation,' he says. 'The impact of AI tools has been incredibly disruptive to marketing departments.' This disruption is evident in the results. For example, Griffiths notes a significant case study where AI-driven content generation led to impressive results for a global fashion retailer: 'We have one public case study of an apparel company (Forever 21) - they recorded a 66 per cent increase in ROI and a 72 per cent uplift in CTR.' Griffiths also touches on the balance between AI and maintaining brand authenticity. 'Authenticity is key,' he says. 'We are still at a stage where all experiences need to be compliant with brand guidelines. Within AI, we can now add compliance checks throughout the production workflow.' Griffiths sees potential for even more transformative applications. 'The future of AI in customer experience is incredibly exciting. We're looking at real-time story generation. If this can be data-driven, there's a real opportunity for brands to create one-to-one conversations.' The evolution of AI-powered solutions has also led to changes in how businesses measure success. Griffiths highlights how AI tools have led to efficiency gains across the board. 'Once you have something in motion, we can scale it, but it takes weeks and months to get something to market,'' he says. 'By introducing a simple chat-style interface, we make it easy for anyone to ask questions. This is how we achieve disintermediation and greater agility.' On balancing automation with human oversight, Griffiths says: 'Ultimately, a human will be required to sign off campaigns, but catching and addressing issues early makes the overall process more efficient.' As AI tools continue to evolve, Griffiths emphasises the importance of understanding customer intent in real-time. 'If you combine conversation intent with behavioural intent, the unlock is massive for brands,' he says, illustrating the potential for brands to predict and meet customer needs before they even express them. Griffiths also notes that privacy and data security will continue to be major challenges for businesses leveraging AI. 'Respecting privacy, consumer privacy, has to be a top priority,' he says. 'With consumers becoming increasingly conscious of how their data is used, organisations must ensure they are transparent in their AI practices, fostering trust and confidence.' Griffiths acknowledges that while the AI revolution is underway, there are still hurdles to overcome. 'Change is hard, and I don't think anybody should say we figured it out,' he says. 'You're still doing the mundane tasks that can slow everything down, but AI will streamline that.' As AI continues to mature, businesses are discovering the power of generative AI to streamline content creation and automate repetitive tasks. 'Once you have something in motion, we can scale it, but it takes weeks and months to get something to market,' Parsa says. 'By introducing a simple chat-style interface, we make it easy for anyone to ask questions. This is how we achieve disintermediation and greater agility.' Anticipating customer needs in real time For organisations seeking to optimise customer journeys, the focus has shifted from simply providing personalised content to understanding and anticipating customer needs in real time. Personalisation has become a critical component of the customer journey, especially in industries like retail, banking, and hospitality. 'Everything needs to be plus hyper-personalised across multiple channels,' Parsa says. 'That's a skill problem in how you actually deliver and execute on the need for personalisation.' As AI tools continue to evolve, businesses are finding new ways to refine these personalised interactions, ensuring they meet individual customer needs more effectively. However, with these advancements come new challenges, particularly around privacy, data security, and ethical AI use. 'Respecting privacy, consumer privacy, has to be a top priority,' says Parsa. With consumers becoming increasingly conscious of how their data is used, organisations must ensure they are transparent in their AI practices, fostering trust and confidence in the technologies driving customer interactions. As AI allows businesses to gather and analyse vast amounts of data, brands are better positioned to anticipate customer preferences and provide more relevant recommendations. 'You know exactly which hotels I prefer. Just give me the answer,' Parsa says, illustrating the power of AI-driven personalisation. Customers expect relevant and timely interactions, and AI enables brands to meet those demands, offering customised solutions without overwhelming the customer with choices. This shift towards AI-powered customer engagement is not just about automating processes but also about enhancing creativity. With AI taking over repetitive tasks, human teams can focus on strategic, value-added activities. 'Most of the upfront planning is informed by all of the engagement data history that's locked up in our applications,' Parsa says. By using AI to analyse customer behaviour and preferences, businesses can gain real-time insights, allowing them to make faster decisions and improve the overall customer experience. As AI continues to mature, the potential for AI-driven personalisation to transform customer journeys is enormous. The ability to integrate AI into every touchpoint along the journey - from initial interaction to final conversion - will help businesses stay competitive and deliver greater value to customers. This transformation is already underway in Australia, with local businesses leading the charge in adopting AI to optimise their customer journeys. From automating content creation to predicting customer preferences, AI is allowing Australian companies to deliver more personalised, relevant experiences than ever before. The next step will be ensuring that these innovations are used responsibly, with a focus on transparency, privacy, and ethical AI practices. The future of AI in customer engagement is bright, and the potential for businesses to create truly seamless, personalised journeys is enormous. As Parsa says: 'If you combine that conversation intent with behavioural intent, the unlock is massive for brands.' AI is no longer just a tool for automation - it is a key driver of business growth, enabling companies to create customer experiences that are as intelligent as they are personalised.