logo
Brits are bored of food that tastes like 'cardboard' - and are eating more of these flavours instead

Brits are bored of food that tastes like 'cardboard' - and are eating more of these flavours instead

Daily Mirror02-05-2025

New research has revealed that Brits are bored of snacking on food that tastes like 'cardboard' - and are instead opting for more flavoursome options instead.
New research has revealed that Brits are growing tired of the same old snack options, with many craving more variety. A whopping four in ten confess to regularly munching on the same snacks, occasionally introducing a new one into the rotation. However, traditional flavours like cheese and onion and salt and vinegar are now seen as overused or uninspired.
Brits are craving bigger flavour (21%) and more spice (18%) with 35% considering most savoury snacks available in shops today as 'boring' and 31% viewing them as predictable. As a result, Brits are turning to Indian-inspired foods and snacks to add some spice to their snacking habits.


One in 10 Brits reckon they consume more Indian-inspired foods than traditional British snacks and dishes. In fact, half say Indian flavours have influenced their eating habits.
The research shows that a quarter of Brits are enjoying Indian-inspired foods and snacks for more than 100 days a year. The survey of 2,000 respondents revealed that an average of 32 curries are whipped up annually, with onion bhajis and samosas being the most popular Indian snacks.
At least 24 takeaways are ordered each year by 30% of Indian food enthusiasts – with tikka masala, korma, and biryani being the top main meals, equating to a takeaway every other week.
In a fiery move to satisfy the UK's craving for robust flavours, Peperami has launched its new chicken tikka skewers range. Speaking on the sizzling innovation, a spokesperson from the brand commented: "Britain is head over heels for Indian flavours. Plain, boring foods that taste like cardboard just don't cut it any more.
"Brits want big, punchy flavours, and the poll has shown they're bored stiff when it comes to the British options; it's time for something with a real bite."
The research showed that 69% of Brits are eager to be adventurous with new Indian-inspired dishes or flavours, with nearly a third going as far to say they would eat such food every day if they could.

On the spice scale, 63% like it spicy, with 13% keen on foods that are extra hot, and 18% boasting they could handle the infamous Vindaloo challenge.
Making a spectacle at The Glades shopping centre in Bromley, the Peperami team celebrated the arrival of their skewers by challenging shoppers to dip their hands into a mystery box, pulling out anything from branded swag to an entire year's supply of the chicken tikka delicacy.
Doubling down on the demand for diversity in snacking, the brand's spokesperson further mused: "British snacks can be boring – the research findings show us as much. And people nowadays are looking for varied flavours and something more exciting.
"A pork pie, scotch egg, or crisps from a supermarket are no longer going to cut it when people want a flavour hit."
TOP 10 OF BRITS' FAVOURITE INDIAN FOODS:
Samosas
Onion Bhajis
Curry
Tikka masal
Tandoori chicken
Butter chicken
Korma
Biryani
Pakoras
Balti

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

5 incredible Bali-inspired cafés in Dubai
5 incredible Bali-inspired cafés in Dubai

Time Out Dubai

time7 hours ago

  • Time Out Dubai

5 incredible Bali-inspired cafés in Dubai

Craving a Bali getaway? If you're in the mood for lush greenery, chilled vibes and a cute aesthetic, it's worth noting you can get a slice of Bali it right here in Dubai (minus the airfare). From cute cafés replicating everything from the healthy menus to the leafy green décor, you'll feel like you're on the island in no time. Bali-inspired cafés in Dubai BohoX (Credit: Supplied) Spread over two floors, with spacious indoor and outdoor seating areas and plenty of greenery, BohoX is Bali-inspired from head to toe. Surrounded by leafy greens perched on every surface, you can tuck into the iconic all-day breakfast or try the orzo paella instead. Open daily 9am-1am. Sheikh Mohammed Bin Rashid Boulevard, Downtown Dubai (052 103 2646). Comptoir 102 (Credit: Supplied) All about living organically, set up your office from Comptoir 102 and get some healthy snacks to keep your brain well-fed and focused. Designed to promote sustainability, expect rattan chairs, wooden tables and eclectic ornaments at the plant-based restaurant. As well as being both a clothing shop and organic grocery store, the café inside the Jumeirah villa is serving up dishes from protein choco porridge to scrambled tofu and avo toast (yum). (Kitchen) open daily 8am-9.30pm, 102 Beach Road, Jumeirah, Jumeirah 1, (04 385 4555). Harvest & Co This place might not have the outlook of a Bali coffee shop, but if you want to feel surrounded by nature then this is the place to come (and it has AC). Stroll through the nursery at Dubai Garden Centre and admire all of the greenery, before tucking yourself into a conservatory table and ordering a huge slab of creamy tiramisu. Open daily 8am-5.30pm. Dubai Garden Centre, Al Quoz, (056 219 7745). The Farm (Credit: Supplied) For a slice of lush island life, head to The Farm in Al Barari. It's green and leafy setting is a cute hangout and even overlooks a bubbling stream. The Farm serves up a wholesome organic breakfast selection, made with quality ingredients. For something hearty (and traditional), opt for Arabic breakfast complete with foul medames, labneh, grilled halloumi cheese, vegetables, makdous and more. Open daily 7.30am-10.30pm. Al Barari, opposite Global Village, Dubai, (04 886 6223). SEVA Table (Credit: Seva) This gorgeous spot is plant-based, gluten free and cane sugar-free, meaning everything you're tucking into is both healthy and without preservatives. The wellness centre café offers up a perfect spot to grab a coffee and spot of breakfast after your yoga session, where you can chill out on one of the wooden benches or a comfy cushion on the grass. Listen out for the wind chimes too. Open daily 8am-10pm. Jumeirah Beach Road, (058 539 7580). Hungry for more? 12 underrated Dubai restaurants and cafés (that are not tourist traps) Places Dubai locals swear by 15 indoor restaurants in Dubai to bookmark now it's officially hot All the views without the heat 32 best beach clubs in Dubai 2025, no matter your vibe Make the most of the outdoors

Every Celeb Wears This 'Secret' High Street Brand - Now You Can Finally Shop It
Every Celeb Wears This 'Secret' High Street Brand - Now You Can Finally Shop It

Graziadaily

time11 hours ago

  • Graziadaily

Every Celeb Wears This 'Secret' High Street Brand - Now You Can Finally Shop It

If, like me, you've been (not so) patiently waiting for cult-favourite brand Dissh to finally land in the UK - you're in luck. The Australia-born label, known for its effortless silhouettes, breezy linen staples, and social media-famous dresses has officially arrived on British soil. That means no more import fees, shorter shipping times - and thanks to Selfridges - easier summer dressing for the balmy months ahead. While the brand was originally founded back in 2001, it wasn't until 2020 that Dissh truly earned its cult status - when owner Lucy Henry-Hicks took over and brought the Aussie label's laid-back, elevated vision to life. Since then, the brand has quietly made its mark, and is now worn by pretty much every cool-girl who knows a thing or two about fashion - including Kendall Jenner and Emrata, both of whom harbour a love for the low-key label. Jenner was spotted in the now sold out Nate Maxi Dress during a beachside stroll in 2024, while Ratajkowski opted for a classic (also sold out) black tank top for casual wear back in 2022. But the brand doesn't need to rely on celebrity endorsement to cement its dedicated following - its pieces more than stand on their own two feet. Take the Flynn Ruched Linen Top and Peggy Strapless Top as prime examples, along with the Sue Sleeveless Cotton-Knit Maxi Dress - all of which have gained serious traction thanks to their breathable, cotton-rich fabrics and effortless appeal. The latter, in particular, is selling at warp speed, but luckily, a few sizes are still available on the website. 1. Sue Sleeveless Knit Maxi Dress There are only a few sizes left in the Sue maxi, so if you want to snap it up, we'd suggest you act fast. Of course, that's not all. The trouser selection is equally as strong, with plenty of linen wide-leg options in soft, muted tones - perfect for sun soaked days out and inspired by the easy, loose-fitting silhouettes. And don't forget the brand's stellar range of maxi skirts - all effortlessly chic and ideal for both on and off-duty occasions, depending on what you decide to style them with. The Loula lace maxi skirt, in particular, feels like a boho dream straight from Sienna Miller's own wardrobe, and unsurprisingly, has flown off the online shelves. So, what are you waiting for? If you have a soft spot for chic staples that elevate any outfit, shop the best of Dissh from Selfridges below. Pre-warning though, a lot of these pieces are on their way out, so if you're looking for something that'll be in constant rotation once the weather remains steady, act sooner, rather than later. 2. Flynn Gathered Linen-Cotton Blend Top A Dissh best-seller which we can guarantee has been on the top of your wish list for a while now. 3. Lotus Scoop-Neck Linen Mini Dress The Lotus dress is a resort-ready linen number that'll see you through plenty holiday plans, casual or formal. 4. Gina Drawstring Linen Trousers The secret to summer dressing? A great pair of linen trousers - and the Gina Drawstring style might just be some of the best out there. 5. Longline Flared Stretch-Woven Vest A longline vest (or as we like to call it, a waist coat) will do the trick if you're looking for a great staple that you can wear year round. 6. Reagan Wide-Leg Denim Jeans A trusted pair of jeans are a must-have in any wardrobe rotation, and this Dissh pair is no exception - featuring cool-girl contrasting stitching. 7. Liza Ruffled Cotton-Poplin Midi Dress Tiered silhouettes have skyrocketed in popularity lately, and while Uniqlo's viral skirt may have played a part, we'd argue Dissh's Liza dress deserves just as much credit. 8. Carmel Halterneck Woven Top A classic halter neck top is great for the office or nights out with friends. 9. Toby Bitter Shirred Cotton-Poplin Dress We're quite simply obsessed with this shirred poplin dress, perfect for balmy summer days out and sophisticated evening plans out - just decide on your choice of footwear. 10. Peggy Strapless Cotton-Poplin Top A bandeau top is one of my all-time favourite wardrobe staples – it highlights the collarbones in the most effortless way. We've all seen the Peggy top circulating on social media, too. 11. Lune Two-Slip-Pockets Linen Shorts Linen shorts are key to a chafe-free holiday. Dissh's Lune linen shorts are a great choice and come in a rich-hued brown colourway. 12. Rick Off-Shoulder Cotton-Linen Blend Knit Top Off the shoulder tops are the ultimate cool-girl wardrobe staple that combine chic wearability with a casual twist. Image credit: @rosalieburns, @janneltherese and @missjamiefirth Emma Richardson is a fashion commerce writer for Grazia. She was previously a fashion and beauty commerce writer for Heat and Closer , and has contributed digital content for a variety of lifestyle brands. Emma finds much of her inspiration in celebrity style, with Sienna Miller often being a major influence, and loves a pair of ballet pumps and a trusted trench coat.

New Year's resolutions are so last year - Brits now making midyear 'pledges'
New Year's resolutions are so last year - Brits now making midyear 'pledges'

Daily Mirror

time12 hours ago

  • Daily Mirror

New Year's resolutions are so last year - Brits now making midyear 'pledges'

A survey of 2,000 Brits found that just 16% stuck to their New Year promises, with almost six in 10 (59%) now planning a mid-year reset instead Brits are ditching the traditional New Year resolutions and are instead opting for a summer shake-up, with a new study revealing that a whopping 59% of people are looking to reset their habits this June. The research uncovered that a mere 16% managed to keep up with their January commitments, prompting many to give it another go as we reach the midpoint of 2025. Leading the charge in the mid-year resolution stakes is the determination to quit smoking, with 39% aiming to stub out the habit, closely followed by 37% who want to stop vaping. ‌ Other popular ambitions include shaping up (30%), eating more healthily (25%), and cutting down on excessive drinking (19%). Aspirations such as feeling more fit (26%), revamping one's style (19%), picking up a new language (14%), and refreshing the summer wardrobe (14%) also scored highly among those surveyed. ‌ Also making the list were intentions to cut back on social media time (13%) and hitting the target of 10,000 steps daily (13%). When quizzed on why resolutions made at this time of year might be more successful, 45% felt that the extended daylight hours played a significant role. Additionally, half of the respondents believed that the warmer weather was a contributing factor to sticking with their goals. Nicola Sunshine from Nicorette, which sponsored the study, commented: "The upcoming ban on disposable vapes, coupled with the natural reflection point of the mid-year mark, creates a powerful catalyst for change.", reports the Daily Star. "We found that over half of vapers are already considering quitting and we're here to provide the resources needed to help people tackle their cravings and enjoy freedom from smoking and vaping." Top 20 reset goals. Quit smoking – 39% Quit vaping – 37% Get into better shape – 30% Feel fitter – 26% Eat clean – 25% Quit binge drinking – 19% Get a new look/style – 19% Feel better in clothes – 17% Learn a language – 14% Buy a new summer wardrobe – 14% Spend less time on social media – 13% Walk 10,000 steps a day – 13% Quit drinking entirely – 12% Get a tattoo – 12% Become a yoga pro – 12% Find a new job – 11% Learn to meditate – 11% Cook more from scratch – 10% Cut out carbs – 10% Give up takeaways – 9%

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store