Brits are bored of food that tastes like 'cardboard' - and are eating more of these flavours instead
New research has revealed that Brits are bored of snacking on food that tastes like 'cardboard' - and are instead opting for more flavoursome options instead.
New research has revealed that Brits are growing tired of the same old snack options, with many craving more variety. A whopping four in ten confess to regularly munching on the same snacks, occasionally introducing a new one into the rotation. However, traditional flavours like cheese and onion and salt and vinegar are now seen as overused or uninspired.
Brits are craving bigger flavour (21%) and more spice (18%) with 35% considering most savoury snacks available in shops today as 'boring' and 31% viewing them as predictable. As a result, Brits are turning to Indian-inspired foods and snacks to add some spice to their snacking habits.
One in 10 Brits reckon they consume more Indian-inspired foods than traditional British snacks and dishes. In fact, half say Indian flavours have influenced their eating habits.
The research shows that a quarter of Brits are enjoying Indian-inspired foods and snacks for more than 100 days a year. The survey of 2,000 respondents revealed that an average of 32 curries are whipped up annually, with onion bhajis and samosas being the most popular Indian snacks.
At least 24 takeaways are ordered each year by 30% of Indian food enthusiasts – with tikka masala, korma, and biryani being the top main meals, equating to a takeaway every other week.
In a fiery move to satisfy the UK's craving for robust flavours, Peperami has launched its new chicken tikka skewers range. Speaking on the sizzling innovation, a spokesperson from the brand commented: "Britain is head over heels for Indian flavours. Plain, boring foods that taste like cardboard just don't cut it any more.
"Brits want big, punchy flavours, and the poll has shown they're bored stiff when it comes to the British options; it's time for something with a real bite."
The research showed that 69% of Brits are eager to be adventurous with new Indian-inspired dishes or flavours, with nearly a third going as far to say they would eat such food every day if they could.
On the spice scale, 63% like it spicy, with 13% keen on foods that are extra hot, and 18% boasting they could handle the infamous Vindaloo challenge.
Making a spectacle at The Glades shopping centre in Bromley, the Peperami team celebrated the arrival of their skewers by challenging shoppers to dip their hands into a mystery box, pulling out anything from branded swag to an entire year's supply of the chicken tikka delicacy.
Doubling down on the demand for diversity in snacking, the brand's spokesperson further mused: "British snacks can be boring – the research findings show us as much. And people nowadays are looking for varied flavours and something more exciting.
"A pork pie, scotch egg, or crisps from a supermarket are no longer going to cut it when people want a flavour hit."
TOP 10 OF BRITS' FAVOURITE INDIAN FOODS:
Samosas
Onion Bhajis
Curry
Tikka masal
Tandoori chicken
Butter chicken
Korma
Biryani
Pakoras
Balti
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