logo
Brits are bored of food that tastes like 'cardboard' - and are eating more of these flavours instead

Brits are bored of food that tastes like 'cardboard' - and are eating more of these flavours instead

Daily Mirror02-05-2025

New research has revealed that Brits are bored of snacking on food that tastes like 'cardboard' - and are instead opting for more flavoursome options instead.
New research has revealed that Brits are growing tired of the same old snack options, with many craving more variety. A whopping four in ten confess to regularly munching on the same snacks, occasionally introducing a new one into the rotation. However, traditional flavours like cheese and onion and salt and vinegar are now seen as overused or uninspired.
Brits are craving bigger flavour (21%) and more spice (18%) with 35% considering most savoury snacks available in shops today as 'boring' and 31% viewing them as predictable. As a result, Brits are turning to Indian-inspired foods and snacks to add some spice to their snacking habits.


One in 10 Brits reckon they consume more Indian-inspired foods than traditional British snacks and dishes. In fact, half say Indian flavours have influenced their eating habits.
The research shows that a quarter of Brits are enjoying Indian-inspired foods and snacks for more than 100 days a year. The survey of 2,000 respondents revealed that an average of 32 curries are whipped up annually, with onion bhajis and samosas being the most popular Indian snacks.
At least 24 takeaways are ordered each year by 30% of Indian food enthusiasts – with tikka masala, korma, and biryani being the top main meals, equating to a takeaway every other week.
In a fiery move to satisfy the UK's craving for robust flavours, Peperami has launched its new chicken tikka skewers range. Speaking on the sizzling innovation, a spokesperson from the brand commented: "Britain is head over heels for Indian flavours. Plain, boring foods that taste like cardboard just don't cut it any more.
"Brits want big, punchy flavours, and the poll has shown they're bored stiff when it comes to the British options; it's time for something with a real bite."
The research showed that 69% of Brits are eager to be adventurous with new Indian-inspired dishes or flavours, with nearly a third going as far to say they would eat such food every day if they could.

On the spice scale, 63% like it spicy, with 13% keen on foods that are extra hot, and 18% boasting they could handle the infamous Vindaloo challenge.
Making a spectacle at The Glades shopping centre in Bromley, the Peperami team celebrated the arrival of their skewers by challenging shoppers to dip their hands into a mystery box, pulling out anything from branded swag to an entire year's supply of the chicken tikka delicacy.
Doubling down on the demand for diversity in snacking, the brand's spokesperson further mused: "British snacks can be boring – the research findings show us as much. And people nowadays are looking for varied flavours and something more exciting.
"A pork pie, scotch egg, or crisps from a supermarket are no longer going to cut it when people want a flavour hit."
TOP 10 OF BRITS' FAVOURITE INDIAN FOODS:
Samosas
Onion Bhajis
Curry
Tikka masal
Tandoori chicken
Butter chicken
Korma
Biryani
Pakoras
Balti

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Unusual jewellery line is winning wearers 'so many compliments'
Unusual jewellery line is winning wearers 'so many compliments'

Daily Mirror

time2 hours ago

  • Daily Mirror

Unusual jewellery line is winning wearers 'so many compliments'

Fusing architecture style with smooth lines, the Vitaly range is a great choice for festival goers and snappy dressers In a world where fashion often follows the crowd, sometimes it's nice to break the mould by wearing some unique and unconventional jewellery. With the festival season just around the corner, summer is the perfect time to try something new. Much more than just accessories, the right piece of jewellery is a statement of individuality and creativity. Vitaly is a Canadian based jewellery and accessory company wowing Brits with chunky, funky, heavy metal pieces. Known for its minimalist, architectural-inspired designs, the brand specialises in genderless designs. Using using 100% recycled stainless steel in all their products, Vitaly is committed to ethical sourcing, offering stylish and eco-conscious options for trend setters. One of the highlights of the Vitaly collection is the The Paralyze chain. Blending soft and hard elements, the statement piece has gently curving spikes that take on an almost feather-like appearance. Available in a choice of stainless steel, gold and polished black metals, one buyer praised the unique style of the £185 heavy metal chain, saying: "This work of art is magnificent." Another unique piece that's hard enough to handle every sweaty set and midnight mosh pit is the £61 stainless steel Monolith ring. Available in a choice of nine different sizes, the solid polished band with two substantial planes is said to "embody both oneness and separation." For a more subtle twist, bring the bling to the ears with Series Hoops. A set of six stackable hoops designed for maximum versatility, Series features two earrings each in three different sizes. Made from stainless steel, the set is on sale for £72, buyers have called them "a great set of hoops" that are "simple and high-quality." Jewellery lovers who would like to try Vitaly for less could snap up a bargain on their sale page. Some of the best deals include the RPM bracelet - an homage to the humble AUX cord, the adjustable bangle comes in stainless steel or gold. Reduced from £102 to £72, it's an unusual gift for music lovers. Other great buys include the The Fang necklace - a show-stopping neckpiece with an otherworldly appearance reduced from £208 to £125 and the Decibel ear cuff, designed to be worn without the need for a piercing, is now £55 down from £91. If the Vitaly range isn't quite right, Astrid and Miyu has effortlessly edgy festival fits. Add a pop of colour with brightly coloured Birthstone Bracelets for £130 or add the £45 Wave Ear Cuff to illuminate the face. Elsewhere, Abbott Lyon has has a carefully curated collection of subtle pieces including gold and silver chokers from £99, fully customisable name bracelets from £89 and a collection of Evil Eye jewellery to add a pop of magic to you accessories. Customers have shared their thoughts on the Vitaly brand on the website. One buyer, who purchased the Ransom chain said: "Obsessed with my new necklace heavy duty beautiful quality and such a cool accent piece." Another who snapped up Collateral cuff in the sale, called it: "Beautiful and sculptural cuff. So well made and fits like a glove. I know it's going to be a huge compliment getter!" "These rings make any outfit shine," said another shopper who purchased the Grip rings, adding: "they are so simple and shine really nicely. I'm very satisfied with these!" While there were no negative reviews to speak of, one buyer who left a three-star review on Trustpilot said: "I bought stuff on 25% off but still felt like their prices are on the steep end. Their designs are cool and different, but that seems to be their only unique selling point." A five-star review that summed up the Paralyze chain said: "My favourite necklace. It's even better than I expected. I get so many compliments."

This High Street Brand Has The Best Wimbledon Outfits I've Ever Found
This High Street Brand Has The Best Wimbledon Outfits I've Ever Found

Graziadaily

time12 hours ago

  • Graziadaily

This High Street Brand Has The Best Wimbledon Outfits I've Ever Found

Now that June's finally here, tennis fever is once again taking over the UK with Wimbledon fast approaching. While most folks are interested in the action on the court, if you're more sartorially inclined like me, chances are you're paying closer attention to the spectator stands. After all, it's the most well-dressed sporting event of the year. And if you've got the elegant tennis event coming up on your social calendar, chances are you've wondered what to wear to Wimbledon. ©Insagram/@savannahgowarty While there's no official dress code, as famous attendee Kate Middleton has established, opting for a polished look is generally encouraged. Think sophisticated sun dresses, lightweight blazers and relaxed tailoring. Fortunately, I've discovered that no matter your personal taste, your Wimbledon style can be sorted with a simple scroll through fashion insider favourite brand ALIGNE. The British brand has long been a fashion editor-favourite destination for elevated, high-quality pieces that capture English elegance while still tapping into the season's hottest trends, and its SS25 collection is brimming with preppy and polished staples that'll ensure you look as good as the celebrities in the box. The easiest solution to your Wimbledon dressing woes is a breezy summer dress. ALIGNE's Rosia drop waist linen dress is the perfectly dressy take on tennis whites and it'll work wonders styled with wedge heels and a raffia bag for a timeless look. Given the dress' simple and unfussy design, you can experiment with stacks of bright jewellery for a vibrant summer look. Rosia Drop Waist Linen Dress Linen is always a good idea in the heat and this drop waist midi is one of the best of the season. A guaranteed hit at Wimbledon, you'll want to wear this simple and versatile dress all summer long. Alternatively, if you're not the biggest fan of dresses, there's plenty of relaxed tailoring to choose from too. Whether you style the Leo waistcoat with linen trousers or layer the linen Daphne blazer over a white maxi skirt, a polished set is perfectly safe and fashion forward. No matter if you choose to waft through the day in a sundress, channel a sporty edge in a tennis dress, or lean more formal with tailored separates, the good news is that you can easily kit yourself out for court-side appearances in ALIGNE this season. Below, our top picks that'll help you ace the best dressed game at Wimbledon this year. Leo Long Waistcoat A waistcoat is a mainstay in any preppy wardrobe, and the Leo's longline hourglass silhouette comes with a split hem that sits wonderfully over high-waisted trousers and jeans. Daphne Scoop Neck Linen Blazer With it's scoop neck and cinched waist lending a flattering fit, this linen iteration of teh viral Daohne blazer is the perfect companion to linen trousers, maxi skirts and even high-waisted knee-length shorts around the court. Zephyr Knitted Dress Signal your love for the sport with thsi elevated tennis dress. Pair the ribbed knit polo-neck dress with sleek suede sandals and sunglasses for a sporty yet elegant look. Natalie Elasticated Cotton Midi Skirt A-line midi skirts are the heart and soul of any breezy summer wardrobe, so naturally they're perfectly at home at Wimbledon. Offset the volume of the Natalie midi with a sleek top. Might we suggest the Leo waistcoat? Barnaby Reversible Trench Coat Your pretty white sundress is always in danger of being rained on in the UK, so a lightweight trench is a prudent choice for Wimbledon. Whether you wer it navy side up or ivory, the Barnaby trench coat makes for a perfect functional yet chic layer. Dax Crochet Top Featuring stripes in the classic white, dark green and lime green synonymous with the game, the Dax crochet top makes for teh perfect pop of colour paired with a tailored pinstrip suit. Mia Linen Maxi Skirt This straight chocolate brown maxi looks far more expensive than it is, thanks to high-quality linen-cotton construction and a minimalist design. Perfect for pairing with the matching waistcoat or a crisp white button-down. Chelsea Broderie Organic Shorts While you couldn't get away with your denim cutoffs at Wimbledon, these delicate broderie angalise shorts are perfect. Especially when styled with the matching shirt and lace up wedges. Ally Relaxed Waistcoat Now this is a waistcoat of the more traditional variety and will slot in seamlessly with tailored trousers and a blazer as well as jeans or a maxi skirt. Main image credits: ©Insagram/@emmahoareau @pinjakuivalainen

'I bought fish and chips in popular UK city - Brits were stunned to see the price'
'I bought fish and chips in popular UK city - Brits were stunned to see the price'

Daily Record

time15 hours ago

  • Daily Record

'I bought fish and chips in popular UK city - Brits were stunned to see the price'

A woman has shared a clip of her chippy tea that she bought in the city of Liverpool, and fellow Brits were left gobsmacked by the price of the traditional dish A woman's pricey fish and chips order from her local chip shop has left online onlookers bewildered. Suzanna, who goes by the TikTok handle @suzannatravelsolo, usually shares content about her travel escapades and recently showcased a classic British dinner. On a visit to her preferred chippy, Suzanna was rather taken with what she found, though the cost of the meal raised eyebrows amongst her audience. She opted for a small serving of fish, accompanying chips, and mushy peas, inviting her followers to divulge the going rate for such a meal in their areas. ‌ Additionally, she requested some curry sauce and a bottle of Dandelion and Burdock, followed by the quintessential sprinkling of salt and vinegar before digging in, reports the Mirror. ‌ Suzanna queried: "So, how much is fish and chips where you live? We've done this debate before. This was £14 for this, and also I got some bread and butter and a battered sausage, because, you know, I haven't been to the chippy for a long time." Brandishing the meal consisting merely of the fish, chips, and mushy peas, she remarked: "£14 for that." She then prompted her followers to converse on the prices in their locales, especially curious about how it compares to Liverpool's rates. The response to Suzanna's clip included one person commiserating: "£15 last time I had it in SE London." ‌ Another shared: "Yorkshire Dales £9.50 fish and chips, £1.30 tea cake, mushy peas £1.70, battered sausage £3.05. Yours looks delicious and a big portion too!" One person responded: "City centre prices are always a bit more expensive, but you can't beat a chippy tea in Liverpool. Couldn't do it without curry sauce, so I'm with you on that one." Another added their two cents, stating: "Kent £10." ‌ This was followed by someone else who noted: "£15 for cod and chips near where I'm staying." In the midst of the discussion, Suzanna was attempting to ascertain whether the quoted prices included sides as well, aiming to understand the true extent of the price variations, although it's widely acknowledged that the cost of this beloved dish has soared recently. ‌ Reports indicate that the average cost for a regular serving of fish and chips across the UK is approximately £9.88, though there's considerable fluctuation depending on location, with London notorious for the steepest prices, reaching up to £22.50 for a larger portion. Conversely, in West Yorkshire, you might find yourself able to indulge in the cherished dish for a mere £6.70 for a smaller serving. It's worth noting, however, that serving sizes can differ significantly, with some establishments offering up to 12oz of fish and 20oz of chips in a 'regular' portion. It's important to mention that the cost of both cod and haddock has surged by 75% over the past year due to supply chain issues and international events such as the conflict in Ukraine. Despite the potential impact on consumers' wallets, it seems the British appetite for fish and chips remains undiminished. On average, a standard order of cod and chips will set you back about £10.92, while opting for haddock and chips typically costs a tad more at £11.13. Meanwhile, smaller meal portions typically range from £5 to £8, while larger servings could cost you around £11. If you're seeking premium fish and chips, the price can fluctuate anywhere between £25 to £80.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store