Olympic medalist Neeraj Chopra joins hands with Audi India
JSW Sports has announced that Neeraj Chopra has partnered with German automaker Audi. Audi made this partnership public by saying "the partnership celebrates the shared values between the athlete and the brand."Chopra is known most notably for his historic javelin throw at the Tokyo Olympic Games captured the nation's imagination. In his most recent performance, he achieved second place at the Janusz Kusocinski Memorial meet in Poland. The Indian athlete secured a spot among the top two by reaching a distance of 84.14m in his sixth and final throw.advertisementBalbir Singh Dhillon, speaking on the partnership, said, 'At Audi, we stand for those who push boundaries - those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi's progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand - a symbol of what it means to lead, not follow.'
Expressing his excitement at the partnership, Chopra said 'I've always admired Audi - not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it's on the field or in life, the pursuit of excellence never stops. I'm excited to join the Audi family and represent a brand that inspires forward motion in everything it does.'advertisementAudi claimed, 'the association not only celebrates an icon of Indian sport but also signals Audi's commitment to aligning with individuals who champion innovation, resilience, and evolution. Neeraj's progressive approach to training and relentless quest to refine his performance make him a perfect fit for Audi's evolving journey.'Karan Yadav, Chief Commercial Officer, JSW Sports said "All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India's finest athletes, I genuinely believe the potential of this partnership is limitless."Subscribe to Auto Today Magazine
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