Why Gen Z is choosing guilt-free laughs over sugar this Rakhi
Whether it's for a sibling following a specific diet or someone embracing a more mindful lifestyle, consumers are increasingly leaning into options that reflect intention as much as indulgence.CONTENT THAT CONNECTS ACROSS GENERATIONSThe campaign film—styled like a matrimonial ad gone off-script—uses humour as a tool to make space for cultural reflection. It moves beyond a simple brand story to highlight the quirks of sibling relationships: love, teasing, drama, and protectiveness.By choosing creators like Mallika Dua and Chetan Goel-known for their satirical takes on everyday the campaign reflects how modern content is not just about visibility but relatability. It's a shift from direct product promotion to story-driven communication, where values and humour create longer-lasting impact.FESTIVALS THAT FEEL PERSONALAs Indian festivals continue to evolve, so do the rituals surrounding them. From sustainability-conscious decor to sugar-conscious desserts, families are looking for ways to celebrate that blend tradition with personal values.Health-focused gifting is no longer seen as boring or clinical; it's being reimagined through design, storytelling, and cultural relevance. Campaigns like this indicate a broader move toward celebration that feels personal, intentional, and emotionally in tune with modern living.- Ends
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India.com
27 minutes ago
- India.com
This star holds record of not giving a single flop to date, he earned Rs 4200 crore from 12 films, worked with top actors, he is…
Many great directors have come and gone in Indian cinema, but there are some names who have not only rocked the box office with their every film, but have also changed the map of the Indian film industry. These are such directors whose films have mass masala along with grandeur and everything that attracts the public to the cinema halls to see. We are talking about S.S. Rajamouli. Every film directed by Rajamouli has proved to be a blockbuster. Rajamouli's 25-year journey is an example of his hard work, creativity and brilliant vision, which has made him the most successful director of Indian cinema. This director made 12 films, without a single flop Rajamouli's first film Student No. 1 was released in 2001. He has directed a total of 12 films in his film career so far. The special thing is that not a single film of his has flopped. Every film has either broken box office records or made a permanent place in the hearts of the audience. His films like 'Magadheera', 'Eega', 'Chhatrapati', 'Simhadri', 'Baahubali: The Beginning', 'Baahubali: The Conclusion', and 'RRR' guaranteed to draw audiences to the theatres. View this post on Instagram A post shared by SS Rajamouli (@ssrajamouli) Which films is directed by SS Rajamouli? Rajamouli's 'Baahubali' series gave Indian cinema global recognition. 'Baahubali: The Beginning' and 'Baahubali: The Conclusion' together earned more than Rs 2,400 crore and proved to be a milestone for the Indian film industry. 'RRR', which released in 2022, was a superhit not only in India but all over the world. The film also won international awards, including the Oscar Award. View this post on Instagram A post shared by SS Rajamouli (@ssrajamouli) How SS Rajamouli make Rs 4,200 crore? The total gross collection of 12 films of Rajamouli is Rs 4,200 crore. Which includes Student No. 1, Simhadri, Sai, Chatrapati, Vikramarkudu, Yamadonga, Magadheera, Maryada Ramanna, Eega, Baahubali, Baahubali 2 and RRR. SS Rajamouli's films have a unique combination of grand VFX, emotional story, strong characters and mass appeal. He connects the audience of every generation with his cinema. This is the reason why his films are always in the news and win the hearts of the audience. SS Rajamouli never gave a flop In today's time when big directors face the ups and downs of flops and hits, S.S. Rajamouli has always achieved not only critical but also commercial success with all his films. He is definitely such a director of Indian cinema, who creates history at the box office every time. View this post on Instagram A post shared by SS Rajamouli (@ssrajamouli) What is SS Rajamouli's next film? SS Rajamouli's 12 superhit films out of 12 and a gross collection of more than Rs 4,200 crore is an amazing story of Indian cinema. These days he is working on his dream project with Mahesh Babu Priyanka Chopra and soon some good news may come about this project.
India.com
an hour ago
- India.com
Happy Birthday Deepak Chahar! Inside His Fairytale Love Story With Wife Jaya Bharadwaj
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Time of India
an hour ago
- Time of India
National Handloom Day 2025: 10 must-have handloom sarees from across India
National Handloom Day celebrates India's rich textile heritage, urging a shift from fast fashion to handcrafted sarees. We showcases ten unique handloom sarees from across India, each representing a story, legacy, and a rebellion against the ordinary. There's something about a handloom saree that no designer label or factory-made fabric can ever replicate. Maybe it's the warmth of the weaver's hands, the rhythm of the loom, or the quiet pride of wearing something made slowly, with love. On National Handloom Day, celebrated every year on August 7, we celebrate not just our textiles but our identity, our roots, our mitti ki khushboo . In a world rushing toward fast fashion, handloom stands still. It reminds us to pause, breathe, and hold on to what's truly ours. We have seen these sarees in our mothers' trunks, in black-and-white wedding photos, and now thankfully, on modern women who mix tradition with confidence. This year, we've rounded up 10 handloom sarees from across India that every Indian should own at least once in their life. These aren't just garments - they are stories, legacies, and a gentle rebellion against the ordinary. Kanjeevaram (Tamil Nadu): The eternal queen If elegance had a name, it would be Kanjeevaram. Woven with pure mulberry silk and rich zari borders, it's the saree every South Indian bride dreams of. It's not just about the weight or shine, it's about centuries of culture wrapped around you. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Stylish New Mobility Scooters Available for Seniors (Prices May Surprise You) Mobility Scooter | Search Ads Search Now Undo One drape, and you feel royal. Every single time. Jamdani (West Bengal): The whispering muse Soft, dreamy, and handwoven with love, Jamdani sarees are like poetry in motion. The tiny motifs aren't printed or embroidered, they are woven by hand, thread by thread. It's delicate, it's detailed, and honestly, it feels like wearing a sigh. Perfect for hot Indian summers or intimate gatherings where less is more. Chanderi (Madhya Pradesh): Light as a memory If you have ever worn a Chanderi, you know what grace feels like. Feather-light with a subtle sheen, it's sheer without being revealing, elegant without screaming for attention. The classic motifs - peacocks, lotuses, coins feel like stories passed down quietly through generations. Paithani (Maharashtra): Regal, always Ah, the Paithani! With its peacock-strewn pallu and jewel-toned silk, this one is pure heirloom material. The real magic? It looks just as majestic on a grandmother as it does on a millennial bride. You don't just wear a Paithani, you carry its history on your shoulders. Pochampally Ikat (Telangana): Bold and brilliant For those who like their sarees with a little attitude - Pochampally is it. Its symmetrical, geometric patterns and punchy colours make it the saree version of bold lipstick. It's smart, versatile, and definitely not afraid to stand out. Plus, it pairs beautifully with silver jewellery and messy buns. Banarasi (Uttar Pradesh): Drama in every thread Nothing says Indian celebration quite like a Banarasi. Woven with real zari and covered in intricate Mughal-inspired motifs, these sarees are a whole mood. And while the bridal reds are iconic, we're loving the dusty pastels and jewel tones that modern Banarasis now come in. Tradition, but make it fashion. Kasavu (Kerala): Where simplicity shines There's a quiet power in a white saree with a gold border. The Kasavu isn't flashy, it doesn't need to be. It's worn with pride during Onam, temple visits, and family functions. But honestly, it's the perfect saree for when you want to look effortlessly divine. Add flowers in your hair and you're a vision. Muga Silk (Assam): Golden by nature This one's rare. And we mean truly rare. Muga silk, found only in Assam, has a natural golden glow that gets better with every wear. It's luxurious without being loud. A Muga saree feels like something you'd wear once and remember forever. Patola (Gujarat): A true treasure If there's a saree that deserves to be framed, it's the Patola. The double ikat technique is so complex that just one saree can take months to finish. The patterns are mirrored perfectly on both sides - like magic. It's pricey, yes. But it's also a piece of textile art you'll want to pass down to your daughter and granddaughter. Ilkal (Karnataka): Understated and underrated Everyday elegance, that's Ilkal for you. Worn by women in Karnataka and parts of Maharashtra, it's durable, comfortable, and beautiful in its simplicity. The deep red pallu and earthy tones give it a rustic charm that we absolutely love. Pair it with glass bangles and a bindi, and you're golden. Let's wear what we are made of This National Handloom Day, let's not just post tributes or stories, let's wear our support. Let's choose handloom sarees for weddings, office meetings, birthdays, and even lazy Sunday brunches. Let's bring our heritage out of the cupboards and into the world. Because every time we wear a handloom saree, we honour the artisan who made it, the village that nurtured it, and the India we're proud to belong to. And remember, when we wear handloom, we don't just wear fabric. We wear history. We wear emotion. We wear India.
