The Fashion And Beauty Launches Insiders Are Buzzing About This August

Forbes

19 hours ago

August is fashion's liminal space — think summer's ease meets fall's anticipation. It's the month for savoring those final poolside moments while quietly prepping your wardrobe for the season ahead. This year's August launches strike that perfect balance: from shimmer-drenched swimwear restocks to transitional pieces that work as well at beach clubs as they do back in the city. These are the drops fashion and beauty insiders are already adding to cart.
The Bali-based slow-fashion label has quickly become an It-girl favorite this summer. A three-act collection inspired by oceanic myth and feminine power, the final chapter of La Sirenas brings intentionally crafted pieces that are shimmer-drenched, weightless, and reflect the best of summer light. My top pick? The Fantasia Dress & Scarf set that will have you feeling like a mermaid.
Into Gaia's August drop completes the brand's La Sirenas collection Courtesy of Into Gaia
Now you can be a Miu Miu in more ways than one. Miu Miu Beauty has announced Miutine, the new feminine fragrance capturing the ultimate essence of the brand's signature irreverence with a dash of youthful and unconventional spirit, is set to launch on August 27. Expect toffee-toned sweetness twisted with fruity cheekiness.
Miu Miu Beauty New Fragrance Miutine Courtesy of Miu Miu Beauty
Following the brand's popular launch of Lash Sculpt back in 2024, REFY has now added a rich brown shade to the viral mascara for softer lashes that look separated, lifted, and lengthened. Buyers are also eligible to purchase the all-new REFY Lash Curler alongside every purchase of either the Brown or Black Lash Sculpt on refybeauty.com.
REFY launches new brown shade for Lash Sculpt Courtesy of REFY
For a laid back look that still screams summer playfulness, WOERA's Tuxedo halter now comes in nautical stripes for a twist on the classic shirting style. Wear it with the matching skort for a coordinated look perfect for August.
WOERA's tuxedo halter and skort combo in newly launched colorway Courtesy of WOERA Sebastian Milano Mules
Sebastian Milano's latest drop features the most obsession-worthy mules in a range of fall-ready shades. From Vivi's layered strappy detailing to Salma's asymmetric design, each pair champions styles and functionality with maximum comfort. My personal favorite? Celine in burgundy as pictured below.
Celine mules by Sebastian Milano Courtesy of Sebastian Milano Anni Lu FW25 Collection
Anni Lu's FW25 range unveiled this week with a heavy dose of Western nonchalance. Featuring vintage gold tones and mixing metal with colorful beads and pearls, the collection adds an elevated touch to
Anni Lu's Hi Ho gold necklace and earrings from the FW25 collection Courtesy of Anni Lu Monday Swimwear Husk Geo Restock
You heard it here first: Monday Swimwear is restocking the brand's sold-out Husk Geo range (with new silhouettes!) later this month — August 28th to be specific. An instant bestseller, the Husk Geo print comes in a variety of the brand's signature swim silhouettes and nails the polished yet laid-back aesthetic to a T. Mark your diary to avoid disappointment.
Monday Swimwear will be restocking its sold-out Husk Geo range at the end of this month Courtesy of Monday Swimwear LESET August Collection
Inspired by modern modular dressing, LESET's August drop is your one-stop shop for building the perfect capsule wardrobe. With an elegantly curated range of interchangeable sets, the collection's cozy everyday essentials and seasonal statement pieces are the definition of classic style.
Looks from LESET's August collection Courtesy of LESET Heaven Mayhem Launches Second Eyewear Range
On August 21, Hailey Bieber's favorite accessories brand Heaven Mayhem is set to unveil their latest eyewear collection, Drop II: The Main Act. Known for its viral earrings and jewelry boxes in the style of coffee table books, the brand continues to expand and strengthen in strategically selected categories. Expect classic styles with a cool-girl twist.
Heaven Mayhem Launches Second Eyewear Range Courtesy of Heaven Mayhem Byredo introduces Bibliophilia Palette and Alto Astral Eau De Parfum
Byredo has two obsession-worthy launches this month. The newly unveiled Bibliophilia palette progresses from quiet, structural hues to shades that shimmer, assert and seduce — all unfolded in tonal segments with a strong presence of red. And the new Alto Astral EDP — the brand's biggest launch for 2025 — pays tribute to the landscape of Brazil with additive notes of coconut, jasmine petals, and salted amber.
Bibliophilia Palette by Byredo Courtesy of Byredo Asta Resort FW25 Collection
A branded rooted in the eternal languorousness of the endless summer, Asta Resort's FW25 range is as whimsical as ever. Sandal-sweeping hem-length paired with handkerchief-style halter tops and crochet headscarves — all made in the label's signature shimmery, lightweight knit material.
Looks from Asta Resort's FW25 Collection Courtesy of Asta Resort R.M.Williams Yearling Boots
Perfectly capturing the trendy Western aesthetic, these R.M.Williams boots in new Cedar colorway are as versatile and stylish as they are comfortable. Featuring Italian suede and the brand's signature rubber sole, the Yearling boots are handcrafted in Australia and will offer unparalleled support, transitioning seamlessly from jeans-and-tee weekends to dress-up evenings.
R.M.Williams Yearling Boots Courtesy of R.M.Williams Bec+Bridge Bridal Collection
Bec+Bridge, the Australian contemporary brand rooted in the daily celebration of style, has formally expanded their Bridal category. Designed for the brides, bridesmaids as well as best dressed guests, the collection features the brand's signature silhouettes complete with clean lines, sheer accents, and soft tailoring.
Looks from the BEC+BRIDGE Bridal Collection Courtesy of Bec+Bridge Alémais FW25 Collection, Drop 2
A journey of discovery through explorative adventure in the Italian countryside, Alémais' FW25 collection is a love letter dedicated to the country's unmistakable charm and lifestyle. The second drop, unveiled this month, features extravagant prints, intricate lace and heavily embellished mini bags — perfect for strolling around Capri in on those last summer days .
mercado triangle beaded clutch from Alémais' new August drop Courtesy of Alémais CSB In The City
Exactly like the name suggests, CBS's new collection blends activewear with elevated style, and reimaginesthe label's cult-favorite staples in a refined palette of olive, black, ecru, and off-white, complete with new standouts like the oversized blazer, wide-leg cargo pants, and bomber jacket.
Looks from CSB's In The City collection Courtesy of CSB Jennifer Behr x Leonie Hanne Collection
Luxury accessories designer Jennifer Behr just launched its limited-edition accessories collection with fashion tastemaker, Leonie Hanne. Blending the bold spirit of New York with the refined sophistication of Europe, the collection fuses the brand's signature craftsmanship with Leonie's own personal style that's elevated and chic, yet still playful.
Jennifer Behr x Leonie Hanne Collection Courtesy of Jennifer Behr Loeffler Randall Pre Fall Collection
Loeffler Randall's newly launched pre fall collection features the best of transitional pieces with on-trend Western elements. In addition to the range of boots, bags and flats in warm chocolate shades, soft suedes and woven leather, the brand also unveiled a mix of mini dresses, late-summer separates and silhouettes made to see you through the return to routine.
Studded suede ballet flat from Loeffler Randall's Pre Fall Collection Courtesy of Loeffler Randall Mother The Hustler Collection
Mother's new launch pays homage to the brands most popular fit 'the Hustler', celebrating its 10-year anniversary this season. The range features 70s inspired denim including two new hustler styles alongside jumpsuits, fur trimmed jackets and tiny hotpants — literally your transitional wardrobe sorted.
Mother launches The Hustler collection Courtesy of Mother Dora Larsen AW25 Collection, Drop 2
The British lingerie label introduces the Echo set with the drop 2 of its AW25 collection , a new design featuring a textured butterfly-inspired embroidery. The drop also sees the brand's signature clean tulle and heart-adorned styles reinvented in new colorways – think Romilly in a striking deep red with magenta straps, and Priya in pastel pink, fiery red and orchid.
The new Echo set from Dora Larsen's August collection Courtesy of Dora Larsen