Amazon renews UEFA Women's Football partnership until 2030
The new deal covers the UEFA Women's Champions League, UEFA Women's Euro 2029, UEFA Women's Nations League and UEFA Women's Youth tournaments (U19 and U17). It also establishes Amazon as each competition's official retail sponsor.
Amazon levels up its women's football shop
As part of Amazon's role as the official retail sponsor, the online marketplace refreshed its Women's Football Shop ahead of the Euro 2025 in Switzerland. The new and evolved shop features thousands of products to help elevate fans' experiences with fast delivery for Prime members on eligible products. The refresh included a ticket giveaway to give fans the opportunity to get closer to the action. The shop will continue to grow, supporting all aspects of the game both on and off the pitch beyond the tournament this summer.
Laura Downey, EU Head of Amazon Brand said: 'Fans and players have been the true driving force behind women's football's incredible growth, their passion and dedication have transformed this sport from grassroots up shown by another record breaking tournament in Switzerland. We're grateful to play a role in supporting this remarkable community — whether that's helping a young player find their first pair of boots, or enabling fans to show their team colours — as they continue to write the next exciting chapter of women's football.'
France's Pauline Peyraud-Magnin saves a penalty kick from Germany's Sjoeke Nuesken during the UEFA Women's Euro 2025. (Photo by Molly Darlington – UEFA/UEFA via Getty Images)
A team-up to grow women's football
In order to further drive momentum, Amazon and UEFA are collaborating on key initiatives to help grow the sport: research with the UEFA Innovation Programme and Switzerland's School of Engineering and Management Vaud to address coaching gender disparities (currently only 4.5 percent of European coaches are women) and 'Off-Mute' — an AWS-powered platform where women and girls can share football experiences, identify barriers and suggest improvements to increase accessibility.
Guy-Laurent Epstien, UEFA Executive Director of Marketing and UC3 Co-Managing Director, says: 'We are delighted to extend our partnership with Amazon through 2030, building on the momentum we've created together for women's football across Europe.
'Their support in growing women's football — on and off the pitch — from its dedicated Women's Football Shop to the support of the UEFA Women's EURO 2025 Innovation Programme, aligns perfectly with UEFA's vision for the future of the sport. This renewal represnts more than a partnership – it's a shared belief in the power of women's football and its unlimited potential for growth.'
Related articles from Her Football Hub:
Hannah Hampton: Defying the odds to become England's hero
Exclusive: England legend Rachel Yankey opens up on emotions, Alessia Russo and Arsenal's quadruple
Chloe Kelly: Shadows to silverware, an Arsenal season that changed everything
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Any views or opinions expressed in this release (including statements or forecasts) constitute the judgement of the Company as of the date of this material and are subject to change without notice. You are cautioned not to place undue reliance on any forward-looking information. Any projections or forecasts in this release are illustrative only and have been based on the estimates and assumptions when the Company's business plan was prepared. Such estimates and assumptions may or may not prove to be correct. These projections do not constitute a forecast or prediction of actual results and there can be no assurance that the projected results will actually be realized or achieved. Actual results may depend on future events which are not in the Company's control and may be materially affected by unforeseen economic or other circumstances. About Ardagh Group Ardagh Group is a global supplier of infinitely recyclable metal and glass packaging for brand owners around the world. Ardagh operates 58 metal and glass production facilities in 16 countries, employing approximately 19,000 people with sales of approximately $9.1 billion in 2024. ContactsInvestors: investors@ Media:Pat Walsh, Murray ConsultantsTel.: +353 1 498 0300 / +353 87 2269345Email: pwalsh@ Conor McClaffertyEmail: View original content to download multimedia: SOURCE Ardagh Group S.A. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data