Experience a new era of AI photography, creative editing and flagship performance
Honor, a global leader in smart devices and AI-driven innovation, has officially opened pre-orders for its latest flagship lineup, the Honor 400 and Honor 400 Pro in South Africa. With its breakthrough features, bold design and next-level AI capabilities, the new series is set to redefine the smartphone experience for South African consumers.
Built to push the boundaries of mobile photography, creative editing and intelligent performance, the Honor 400 Series brings the perfect blend of style, power and innovation to those who demand more from their device.
Elegant, nature-inspired design meets flagship power
The Honor 400 will be available in Midnight Black and Desert Gold, while the Honor 400 Pro comes in Midnight Black and Lunar Grey.
Capture life with game-changing AI photography
The Honor 400 Series redefines mobile photography with its 200MP Ultra-Clear AI Camera System, powered by the Honor Image Engine. The Pro model offers up to 50x AI Super Zoom, ideal for capturing everything from detailed wildlife to city skylines. With AI Portrait Snap, users can effortlessly take dynamic portraits, even of moving subjects, with a natural background blur for a professional finish.
ALSO READ: 'AI already reshaping traditional job functions,' says Microsoft SA
Edit like a pro with the new AI Creative Editor
Creativity is made simple with Honor's all-new AI Creative Editor. Turn your favourite photos into vibrant 5-second video clips with AI Image to Video, all within just one minute. Whether you're creating for social media or just for fun, this tool supports MP4 and moving photo formats in both landscape and portrait orientation.
Tired of photobombers? The AI Erase Passers-by feature lets you remove unwanted background figures in a single tap, while AI Upscale enhances old or low-resolution images to bring cherished memories back to life.
Other editing tools include AI Eyes Open, AI Remove Reflection, AI Outpainting, and Moving Photo Collage, giving users endless creative possibilities.
Smarter, seamless experience with MagicOS 9.0
Built on Android 15, MagicOS 9.0 offers a host of intelligent features designed to simplify your life. These include:
AI Subtitles for real-time video or voice-to-text translation;
for real-time video or voice-to-text translation; Honor Connect for easy data transfer between devices — including iOS to Android;
for easy data transfer between devices — including iOS to Android; AI Translation for effortless multilingual conversations;
for effortless multilingual conversations; Advanced features like AI Magic Portal 2.0 and AI Deepfake Detection for added safety and productivity.
Power that lasts, speed that delivers
Under the hood, the Honor 400 is built to perform. With a massive 6000mAh battery, the Honor 400 Pro also supports 100W Honor SuperCharge, giving users hours of power in just minutes.
Durability is also top-tier, the Honor 400 comes with certified water and dust resistance, while the Pro version goes even further with IP68 and IP69 ratings for rugged use.
Perfect for creators, professionals, and everyday users
Whether you're capturing content, working on the go, or simply want a smarter and faster smartphone, the HONOR 400 Series delivers across the board. With its stylish finish, powerful AI features and all-day battery, it's built to meet the needs of modern South Africans.
Availability & pricing
The Honor 400 Series is available now at leading retailers nationwide. Pricing starts from R12 999 for the Honor 400 and R17 999 for the Honor 400 Pro.
NOW READ: Honor 400 series redefines portraits with 200MP AI Camera and next-gen features
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