SLNSH by Saul Nash and Lululemon is Here. Get a Move On
The London designer/choreographer has teamed up with the Canadian athleisure label – marking the brand's second high fashion collab, following Lululemon x Roksanda Ilinčić' – to produce a comprehensive line that holds up on the streets, in the gym and beyond.
Their intersection is movement. And like all of Lululemon's goods, the SLNSH line, as it is called, is tested thoroughly through yoga, running, training, tennis – the works.
At the launch event that kickstarted last month's London Fashion Week, Jonathan Cheung, Lululemon's global creative director, told me that Nash is 'the ultimate user tester for his 0wn stuff'. The collaborator said to Cheung early in the design process, 'If I don't like it and I'm not proud of it, I'd find it really inauthentic to ask other people to wear it.'
Amen to that.
Nash himself said that the 'beautiful thing about working with Lululemon is that they've always been interested in innovation.'
He continues: 'I just didn't want to do a collab to do a collab – I wanted to discover things. Every time the product came back, I was completely surprised, completely wowed by it.'
Nash employed his cutting skills to craftily incorporate the Lululemon logo into hoodies, for example. He incorporated removable sleeves into a jacket so that it can swiftly transform into an overshirt (and back). There are pockets on the ripstop trousers that can only be opened when you move.
It's all genderless – from the caps to the jackets to the totes to the trousers. Lululemon wants it to elevate your everyday style and encourages customers to incorporate the pieces into their customary looks by layering and playing with removable elements. That, and get moving.
Saul Nash and Lululemon's debut SLNSH collection is available now on the Lululemon webstore and in its new regent street store.
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