Hyundai Motor Group Pioneers Hydrogen Mobility in NEOM to Drive Sustainable Transport - Middle East Business News and Information
The Group signed an MoU with NEOM in September 2024 to advance future mobility initiatives, underscoring its alignment with the Kingdom's Saudi Vision 2030 agenda
Successful operation of Hyundai Motor's UNIVERSE Fuel Cell bus at high altitude and demanding terrain highlights hydrogen mobility's potential in complex topography
Trial strengthens the Group's partnership with NEOM and Enowa, its energy and water subsidiary, to support the development of a reliable hydrogen infrastructure for decarbonized mobility
Dubai, United Arab Emirates, August , 2025 – Hyundai Motor Group (the Group), in partnership with Enowa, NEOM's energy and water subsidiary, announced today the successful completion of a pioneering hydrogen mobility trial in Trojena, the mountains of NEOM. This achievement marks the first deployment of hydrogen-powered vehicles in high-altitude mountain topography, reinforcing the Group's leadership in hydrogen mobility. Watch the video here .
The Group operated its hydrogen fuel cell electric vehicle (FCEV) coach bus, UNIVERSE, on a mountainous route in Trojena, reaching elevations of up to 2,080 meters and gradients of 24 percent. Simulating passenger transport from NEOM's future core business district to Trojena, the trial demonstrated vehicle performance and the practicality of hydrogen in high-altitude conditions.
This achievement builds on a comprehensive memorandum of understanding (MoU) signed with NEOM's Mobility sector in September 2024 to explore bringing next-generation zero-emission mobility solutions to NEOM.
With Enowa having recently installed the region's first hydrogen refuelling station, capable of supporting a range of hydrogen-powered vehicles, the Group was able to operate a UNIVERSE Fuel Cell bus for VIP transport in NEOM from October to December last year. This successful trial in NEOM marks an important step in advancing Saudi Arabia's vision, aimed at driving economic transformation and fostering future industries. Hyundai Motor Group and NEOM can build on this milestone by broadening their collaboration in sustainable solutions, underscoring their shared commitment to a decarbonized future.
In collaboration with NEOM and Enowa, the Group released a video to share its journey, capturing the UNIVERSE Fuel Cell bus navigating Trojena's mountain terrain alongside interviews with the project partners. The film highlights Hyundai Motor Group's shared commitment to advancing sustainable mobility solutions in NEOM by demonstrating hydrogen technology in varied real-world conditions.
Hyundai Motor Group's footprint in Saudi Arabia is rooted in earlier hydrogen efforts, which began with technology development in the late 1990s. This latest trial underscores the Group's dedication to realizing hydrogen mobility in line with Saudi Vision 2030 and global climate goals.
Hyundai Motor Group is advancing the global energy transition through its dedicated hydrogen brand and business platform, HTWO. By harnessing its end-to-end expertise in hydrogen—from production and storage to application— HTWO is expanding as an open platform for collaboration, investment, and partnership, reinforcing the Group's contribution to building a viable hydrogen economy.
About NEOM:
NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory. NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations.
About Enowa:
ENOWA is NEOM's Energy and Water Subsidiary, responsible for the delivery of the Energy and Water ecosystem that will underpin NEOM's commitment to redefine livability, business and conservation for the Kingdom of Saudi Arabia and the world. By partnering with nature – and the people, businesses and communities we will serve – our purpose is to transform and realize the sustainable possibilities of energy and water.
About Trojena:
Trojena is a unique, all-season mountain destination that captures the magic of Saudi Arabia. Situated on Jebel al Lawz, one of the most culturally and geographically significant mountains in the Kingdom of Saudi Arabia, Trojena is located 50km from the Gulf of Aqaba coast in the heart of NEOM's nature region. With elevations ranging from 1,500m to 2,500m above sea level, Trojena experiences sub-zero winter temperatures and has a year-round moderate climate that is cooler on average than the rest of the region. This environment will make it possible to provide the Gulf's first outdoor ski experience, with three months of winter snow.
About Hyundai Motor Group:
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Newsroom
About Kia Corporation:
Kia ( http://www.kia.com ) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – 'Movement that inspires' – reflects Kia's commitment to inspire consumers through its products and services.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
6 hours ago
- Mid East Info
Group-IB Launches Next-Gen Fraud Matrix to Transform Fraud Detection and Response - Middle East Business News and Information
Cybersecurity leader announces a game-changing upgrade to help organisations defeat fraud faster than ever Dubai, UAE – August, 2025 – Group-IB, a leading creator of cybersecurity technologies to investigate, prevent, and fight digital crime, today announced the launch of Fraud Matrix 2.0 – a state-of-the-art analytics tool designed to help organisations detect, respond to, and prevent fraud with greater accuracy and agility. Leading the Evolution in Fraud Protection: Inspired by the MITRE ATT&CK ® framework, Fraud Matrix is a unique comprehensive framework developed by Group-IB, designed to describe the actions and behaviours employed by fraudsters across a wide range of illicit activities. It serves as a strategic tool to deepen understanding of fraudulent behavior and enhance prevention and detection of threats. Fraud Matrix 2.0 , is an upgraded and improved version of the framework that further bridges the gap between cybersecurity and fraud prevention, offering a pioneering, unified perspective for tackling modern fraud threats. What's New in Fraud Matrix 2.0: The next-generation Fraud Matrix boasts a suite of enhancements designed to give organisations deeper insight, faster response, and stronger control over fraud threats. Key updates include: Threat actor profiles – Detailed insights into fraudster behaviours, motives, and tactics for more targeted threat identification. Fraud software intelligence – A breakdown of tools and malware used in fraud schemes across industries. Campaign intelligence – Real-time insights into evolving fraud and scam campaigns to support faster disruption. New mitigations and detections – Updated techniques to strengthen defences and improve detection accuracy. Self-assessment wizard – A quick way for organizations to evaluate their control coverage and identify gaps. Cross-industry fraud taxonomy – A standardised framework to classify and communicate fraud types across sectors. Global Adoption and Measurable Impact: Since its initial public launch in 2024, Fraud Matrix has seen adoption by over 80 organisations across 30+ countries, spanning industries from banking and telecom to retail and government. The framework has already delivered a measurable impact: Detection coverage increased from 55% to 91%, enabling organizations to identify and address a broader range of fraud techniques. Response times improved by 85.6%, helping teams act faster and reduce the impact of fraud incidents. 'Fraud is evolving rapidly, and traditional defences are no longer enough,' said Dmitry Pisarev, Product Manager of the Group-IB Fraud Matrix. 'With the next generation of the Fraud Matrix Framework, we're giving organizations a smarter, more structured way to understand and counter fraud threats. It empowers fraud teams to act faster, cover more ground, and stay ahead of increasingly complex schemes.' The upgraded Fraud Matrix also supports industry-specific fraud landscape analysis, helping organizations identify blind spots and prioritize defences according to the most relevant threats in their region or sector. Group-IB continues to collaborate with global cybersecurity framework communities while also exploring future enhancements that will continue to advance the framework through shared intelligence, emerging TTPs, and real-world detection strategies. As the Fraud Matrix evolves, Group-IB remains at the forefront of cybersecurity and anti-fraud innovation. ABOUT GROUP-IB: Established in 2003, Group-IB is a leading creator of cybersecurity technologies to investigate, prevent, and fight digital crime globally. Headquartered in Singapore, and with Digital Crime Resistance Centers in the Middle East and Africa, Europe, Central Asia, and the Asia-Pacific, Group-IB analyses and neutralizes regional and country-specific cyber threats via its Unified Risk Platform , offering unparalleled defense through its industry-leading Threat Intelligence , Fraud Protection , Digital Risk Protection , Managed Extended Detection and Response (XDR) , Business Email Protection , and External Attack Surface Management solutions, catering to government, retail, healthcare, gaming, financial sectors, and beyond. Group-IB collaborates with international law enforcement agencies like INTERPOL, EUROPOL, and AFRIPOL to fortify cybersecurity worldwide, and has been awarded by advisory agencies including Aite-Novarica, Gartner, Forrester, Frost & Sullivan, and KuppingerCole.
CairoScene
a day ago
- CairoScene
Hydrogen Bus Tested in NEOM's High-Altitude Trojena Region
A Hyundai hydrogen bus was trialled at altitudes up to 2,080m in Trojena, as NEOM and Enowa push forward with zero-emission mobility infrastructure in line with Vision 2030. Hyundai Motor Group has completed a trial of its hydrogen fuel cell electric bus in Trojena, a high-altitude region of the NEOM development in northwest Saudi Arabia. The trial was conducted in partnership with Enowa, NEOM's energy and water subsidiary, as part of ongoing efforts to advance zero-emission mobility solutions within the framework of Saudi Arabia's Vision 2030. The test involved Hyundai's UNIVERSE hydrogen-powered bus navigating steep gradients and high-altitude terrain, reaching elevations of up to 2,080 metres and inclines as steep as 24 percent. It marked the first deployment of hydrogen transport in Trojena's mountainous landscape and served to assess the bus's performance in challenging geographical conditions. The trial route was designed to simulate a future passenger service linking NEOM's central business hub with Trojena. The initiative follows a memorandum of understanding signed between Hyundai and NEOM's Mobility sector in September 2024, aiming to co-develop sustainable transport solutions. Enowa recently installed NEOM's first hydrogen refuelling station to support the test run. The hydrogen bus was operational as a VIP transport service from October to December 2024. According to the project's documentation, the trial demonstrated the technical viability of hydrogen transport in elevated and complex environments and underscored the continued collaboration between Hyundai, Enowa, and NEOM.
See - Sada Elbalad
2 days ago
- See - Sada Elbalad
Saudi Arabia Launches the 'Precious Metals and Gemstones Association' to Support Innovation and Empower Artisans
Waleed Farouk In a strategic move aimed at advancing the jewelry and ornament sector, the Ministry of Industry and Mineral Resources in Saudi Arabia announced the establishment of the non-profit Precious Metals and Gemstones Association, with the goal of supporting local industry, encouraging innovation, and empowering national talent — including designers and artisans. In an official statement issued on Monday, the ministry emphasized that the launch of the association falls within broader efforts to enable non-profit organizations in the industrial and mining sectors, based on a firm belief in their role in driving economic and social development, in line with the objectives of Saudi Vision 2030. Strategic Goals: Sector Growth and Talent Empowerment The newly established association is designed to fulfill several key strategic goals, including: Enhancing local content in the jewelry, precious metals, and gemstone industries. Supporting creative industries and strengthening their presence in local and international markets. Empowering women and young talents in the fields of craftsmanship and design. Raising professional standards through specialized training programs, workshops, and accredited certifications. Providing technical and financial support to Saudi designers and artisans, and boosting their participation in local and global exhibitions. Focus on Sustainability and the Digital Ecosystem One of the association's main priorities is to promote sustainability, particularly by encouraging environmentally responsible practices in the gemstones and precious metals sector. It also aims to build a unified professional community through a digital platform that connects stakeholders and investors within an interactive and collaborative environment. This digital platform will feature tools to link artisans and designers with value chains, contributing to greater integration and a broader impact across the sector. Aligned with Vision 2030 Objectives The creation of the association is part of the ministry's roadmap to activate the non-profit sector's role in industrial and mining growth, increasing its contribution to the gross domestic product through initiatives grounded in innovation, capacity-building, and community engagement. The association is expected to enhance the competitiveness of Saudi-made jewelry and ornaments, while opening new horizons for local designers to market their creations both domestically and globally — reflecting the Kingdom's cultural identity and rich heritage. read more CBE: Deposits in Local Currency Hit EGP 5.25 Trillion Morocco Plans to Spend $1 Billion to Mitigate Drought Effect Gov't Approves Final Version of State Ownership Policy Document Egypt's Economy Expected to Grow 5% by the end of 2022/23- Minister Qatar Agrees to Supply Germany with LNG for 15 Years Business Oil Prices Descend amid Anticipation of Additional US Strategic Petroleum Reserves Business Suez Canal Records $704 Million, Historically Highest Monthly Revenue Business Egypt's Stock Exchange Earns EGP 4.9 Billion on Tuesday Business Wheat delivery season commences on April 15 News Israeli-Linked Hadassah Clinic in Moscow Treats Wounded Iranian IRGC Fighters Arts & Culture "Jurassic World Rebirth" Gets Streaming Date News China Launches Largest Ever Aircraft Carrier News Ayat Khaddoura's Final Video Captures Bombardment of Beit Lahia Business Egyptian Pound Undervalued by 30%, Says Goldman Sachs Videos & Features Tragedy Overshadows MC Alger Championship Celebration: One Fan Dead, 11 Injured After Stadium Fall Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Arts & Culture South Korean Actress Kang Seo-ha Dies at 31 after Cancer Battle Arts & Culture Lebanese Media: Fayrouz Collapses after Death of Ziad Rahbani Sports Get to Know 2025 WWE Evolution Results
