James Ferdinando has been appointed sustainable development lead at Zeal Hotels
Zeal Hotels has appointed James Ferdinando as sustainable development lead, as the group expands around the UK.
The newly-created role follows the successful opening of the voco Zeal Exeter Science Park, IHG's first branded net zero carbon hotel.
The hotel has the target of being the first in Western Europe to achieve a BREEAM Outstanding rating in recognition of its sustainable approach to design, construction and overall fit out. It has been designed to operate with industry-leading benchmark-setting Energy Use Intensity levels, a critical measure that ensures the buildings sustainable future.
Zeal Hotels will draw on Ferdinando's extensive experience in sustainable construction practices and sustainable development. He joins the group from RED Construction, which constructed the voco Zeal at Exeter Science Park, where he was group head of sustainability. Prior to that he worked at a number of world leading global organisations within the electronics and pharmaceuticals industries, as well as construction-related companies including roofing specialists SIG Roofing and BMI.
The group is currently involved in a pilot testing scheme for a new benchmark across the built environment, the UK Net Zero Carbon Buildings Standard. The Standard is a response to the need for consistent rules around net zero carbon, to both validate net zero claims and accelerate the design, construction and use of buildings that deliver lower-carbon outcomes in line with the UK's legally-binding 2050 carbon targets.
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The emphasis he places on a leader's presence is crucial. Equally inspiring is his commitment to empowering teams. Above all, his dedication to crafting authentic guest experiences is paramount. These principles provide a timeless roadmap. They guide hoteliers as they seek to navigate the future. This future will feature more advanced technology. However, success will hinge on fostering genuine connections. It will depend on delivering service with empathy and care. Ultimately, this balance defines the pinnacle of the art of hospitality.
