From Loom to Lens: 5 Indian Labels Redefining Fashion in 2025
India's fashion landscape in 2025 is rewriting the rules of identity, heritage, and modernity. A new wave of homegrown fashion labels is using storytelling, digital influence, and traditional craftsmanship to lead—not follow—the global conversation. These brands aren't just reviving age-old art forms, they're embedding them into bold, culturally rich wardrobes that resonate from metros to small towns.
Here are five standout Indian brands blending tradition with trend and crafting a bold, new Indian aesthetic:
1. Wear8 – Heritage Meets Streetwear
Delhi-based Wear8 is bringing ancient Indian art to streetwear. With collections inspired by traditional motifs and elevated urban silhouettes, the brand champions cultural revival through fashion-forward statements. Each piece is designed for style lovers who want their look to reflect both heritage and modern identity.
Explore: wear8.in
2. Farak – Loud, Fearless, and Rooted in Culture
Started in New Delhi, Farak breaks away from fashion conventions. With bold silhouettes and a street-style lens, Farak merges Indian artistry and raw urban narratives. Their pieces are meant to be noticed—carrying meaning, memory, and unapologetic cultural pride.
Explore: Farak
3. Bunaai – Jaipur's Artistic Soul in Everyday Fashion
Founded by Pari Choudhary, Bunaai blends Rajasthani craftsmanship with modern design. Using hand block prints, Dabu, Chikankari, and gota work, Bunaai delivers easy-to-wear, elegant styles for Indian women. Their clothing is a celebration of slow fashion and tradition in motion.
Explore: Bunaai
4. Jodi Life – Sustainable Art You Can Wear
Pune-based Jodi Life transforms traditional hand-block printing into contemporary artwear. Founders Gauri Verma and Karuna Laungani collaborate with artisans to create vibrant garments using Bagru, Ajrakh, and Kalamkari techniques. The brand promotes slow fashion with every limited-edition drop.
Explore: Jodi Life
5. Farda Clothing – Tomorrow's Fashion, Today
New Delhi's Farda Clothing stands at the intersection of activism and aesthetic. With a bold Desi-meets-global vibe, Farda empowers wearers to speak through style. Each piece is custom-crafted and message-driven, blending tradition and protest in every stitch.
Explore: Farda Clothing
These five trailblazing brands are proof that fashion in India is no longer just about appearance—it's about voice, roots, and revolution. As they turn looms into lenses and crafts into conversations, one thing is clear: the future of Indian fashion is here, and it's deeply personal.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NDTV
35 minutes ago
- NDTV
How Horses, Mules Helped In Navigating Steep Slopes To Build Chenab Bridge
Katra: To make the vision of "Kashmir to Kanyakumari" come alive, the project team behind the construction of the Chenab bridge faced several challenges. Among them was how to reach the location surrounded by the steep slopes of the Himalayas. The team had only one option -- horses and mules. According to Afcons Infrastructure Limited, the top infrastructure company that constructed the bridge, one of the main and earliest challenges was access to the bridge location, to transport equipment and construction materials. "Initially, mules and horses were used by the project team to reach the location. Slowly over a period, temporary roads were created and access was made available to the site," a spokesperson from the company said. Prime Minister Narendra Modi on Friday inaugurated the iconic Chenab Bridge, Anji Rail Bridge and Udhampur-Srinagar-Baramulla Rail Link (USBRL) project and flagged off Vande Bharat trains, connecting Kashmir to Kanyakumari. The spokesperson added that eventually on the North side of the river bank, an 11-km road was constructed and a 12-km long road on the South side. Krishnamurthy Subramanian, Executive Vice Chairman, Afcons, said the Chenab Railway Bridge is more than just a marvel of engineering. "It is a symbol of India's resolve to conquer the most formidable challenges with ingenuity and courage," Subramanian told PTI. The company used the world's tallest crossbar cable cranes and specialised heavy machinery as tools for this ambitious project. "The ancient and steep slopes of the Himalayas were tamed using massive consolidation grouting, making them sturdy for the colossal arch foundations," the company said, highlighting challenges it faced. "With the foundations set, the erection of the arch from both sides was planned by cantilever construction technique. The first big moment of triumph came on April 5, 2021, when a single majestic arch approaching steadily from both banks met at the crown," it added. "The viaduct construction was another unique challenge. There were multiple transition areas. Keeping this in mind, the launching sequence was meticulously planned in four sections," the spokesperson. Giridhar Rajagopalan, Deputy Managing Director, Afcons told PTI that for the first time in Indian Railways, incremental launching was done on transition curve and a longitudinal gradient, both occurring at same location, for the deck launching of the viaduct portion of the Chenab Bridge. S Paramasivan, Managing Director, Afcons, "For Afcons, it represents our unwavering commitment to nation-building and our ability to reimagine infrastructure in the toughest terrains. This bridge will inspire generations of engineers and stands as a tribute to the power of Indian engineering and teamwork." For the first time in the Indian Railways' history, a laboratory accredited by the National Accreditation Board for Testing and Calibration (NABL) was set up to ensure that quality was being monitored at every stage of the project. Situated at a height of 359 metres above the river, the Chenab bridge is 35 metres higher than the iconic Eiffel Tower in Paris and the world's highest railway bridge over the Chenab river. After inaugurating the Chenab bridge, the prime minister walked on it holding the Tricolour high. He travelled in a rail engine coach to reach the spot.
Time of India
35 minutes ago
- Time of India
Soon, mobile-friendly system to detect counterfeit notes
Ahmedabad: Over the years, Gujarat, and India as a whole, have seen several methods to pass off fake notes as real ones, with some even making a business out of it. Senior city police officials said Ahmedabad police's Special Operations Group (SOG) files cumulative cases periodically after seizing fake Indian currency notes (FICN) detected in the banking channels. "The highest denomination currency notes are often the most-used ones. After the discontinuation of bigger denominations, now Rs 500 is the biggest note, and thus the focus is on the note, along with the most circulated one – Rs 100. Notes of both the denominations have multiple security features that undergo scrutiny, and mostly the currency counting machine identifies the FICN," said a senior official. "Often, the material of the note and its security features also flag the forgery. " An identification system developed by researchers at the National Forensic Sciences University (NFSU) takes a different approach by using technology — it uses the serial number on the currency note to check with a central database to flag all the instances where a specific number has featured on the suspected FICN list. A team primarily from NFSU was granted an Indian patent for the method of identification. "The proposed system maintains a comprehensive historical database of scanned entities by users, ensuring consistent and scalable verification. Its real-time alerts notify users and authorities promptly, enhancing responsiveness. Designed to be mobile-friendly, rapid and cost-effective, the technology can help in sectors such as banking, retail, logistics and law enforcement," said a senior NFSU official. Sources said that govt agencies will now be approached for possible collaboration. Get the latest lifestyle updates on Times of India, along with Eid wishes , messages , and quotes !
Time of India
an hour ago
- Time of India
Mukesh Ambani announces 151cr endowment to his alma mater ICT
Mumbai: When Mukesh Ambani — India's richest man and chairman of Reliance Industries — returned to his alma mater, the Institute of Chemical Technology (ICT), he didn't just bring memories and his speech. He brought a tribute. A Rs 151-crore endowment, the largest in the institute's history, was announced on Friday. The occasion was the launch of Anita Patil's 'The Divine Scientist', a biography of Padma Vibhushan professor Man Mohan Sharma, described by many as the towering intellect who shaped Indian chemical engineering talent. When speaking of Guru Dakshina, Ambani announced the grant of Rs 151 crore to ICT, as per Sharma's instructions. "When he tells us something, we just told me, 'Mukesh, you have to do something big for ICT', and I am pleased to announce that for Prof Sharma," Ambani said, referring to the grant. "Most respected Prof Sharma," he addressed everyone, "my fellow Udcitians, coming to UDCT campus, I still call it that, has always felt like coming to a sacred temple. Prof Sharma, my warm respects to you as my most respected guru, my mentor, and my enduring source of inspiration." Praising Patil, he said: "It is a Herculean task to chronicle the life of a legend like Sharma." "I chose UDCT over IIT-Bombay," Ambani said, recalling the conviction of youth. That conviction was sealed when he attended Sharma's very first lecture. "I realised he is an alchemist, not of metals, but minds: he has the power to transform curiosity into knowledge, knowledge into commercial value, and both knowledge and commercial value into everlasting wisdom." Crediting the rise of the Indian chemical industry to Sharma's efforts, Ambani referred to him as a 'Rashtra Guru — a Guru of Bharat'. "He is our Yugpurush," said prof J B Joshi, former head of ICT. Not with reverence alone, but with the clarity of someone who saw how Sharma's life was distilled into a single principle: "Be a good teacher, do research at the frontier of knowledge, and use that for industry and society." Prof G D Yadav, former head at ICT, offered a staggering number — 1,300 PhDs trace their academic lineage to Sharma, directly or through those he mentored. "He is omniscient, omnipresent, omnipotent," said Yadav, invoking a title rarely uttered outside epics: "Bhramarishi." Get the latest lifestyle updates on Times of India, along with Eid wishes , messages , and quotes !
