Latest news with #PariChoudhary

Fashion Value Chain

From Loom to Lens: 5 Indian Labels Redefining Fashion in 2025

India's fashion landscape in 2025 is rewriting the rules of identity, heritage, and modernity. A new wave of homegrown fashion labels is using storytelling, digital influence, and traditional craftsmanship to lead—not follow—the global conversation. These brands aren't just reviving age-old art forms, they're embedding them into bold, culturally rich wardrobes that resonate from metros to small towns. Here are five standout Indian brands blending tradition with trend and crafting a bold, new Indian aesthetic: 1. Wear8 – Heritage Meets Streetwear Delhi-based Wear8 is bringing ancient Indian art to streetwear. With collections inspired by traditional motifs and elevated urban silhouettes, the brand champions cultural revival through fashion-forward statements. Each piece is designed for style lovers who want their look to reflect both heritage and modern identity. Explore: 2. Farak – Loud, Fearless, and Rooted in Culture Started in New Delhi, Farak breaks away from fashion conventions. With bold silhouettes and a street-style lens, Farak merges Indian artistry and raw urban narratives. Their pieces are meant to be noticed—carrying meaning, memory, and unapologetic cultural pride. Explore: Farak 3. Bunaai – Jaipur's Artistic Soul in Everyday Fashion Founded by Pari Choudhary, Bunaai blends Rajasthani craftsmanship with modern design. Using hand block prints, Dabu, Chikankari, and gota work, Bunaai delivers easy-to-wear, elegant styles for Indian women. Their clothing is a celebration of slow fashion and tradition in motion. Explore: Bunaai 4. Jodi Life – Sustainable Art You Can Wear Pune-based Jodi Life transforms traditional hand-block printing into contemporary artwear. Founders Gauri Verma and Karuna Laungani collaborate with artisans to create vibrant garments using Bagru, Ajrakh, and Kalamkari techniques. The brand promotes slow fashion with every limited-edition drop. Explore: Jodi Life 5. Farda Clothing – Tomorrow's Fashion, Today New Delhi's Farda Clothing stands at the intersection of activism and aesthetic. With a bold Desi-meets-global vibe, Farda empowers wearers to speak through style. Each piece is custom-crafted and message-driven, blending tradition and protest in every stitch. Explore: Farda Clothing These five trailblazing brands are proof that fashion in India is no longer just about appearance—it's about voice, roots, and revolution. As they turn looms into lenses and crafts into conversations, one thing is clear: the future of Indian fashion is here, and it's deeply personal.