T-Mobile needs to stop boasting about dethroning Verizon
Citing data from Ookla, T-Mobile hosted a whole event to make it known it had dethroned Verizon. Verizon rejected those claims during an event that took place a day later. The company told Fierce Wireless that it doesn't trust results published by Ookla. Verizon said that RootMetrics is more reliable. That company still says that Verizon has the most reliable 5G network.
— Verizon spokesperson, June 2025 Of course, each company is going to market the results that favor them. T-Mobile may need to tone it down a little or its strategy will backfire. T-Mobile takes great pride in the fact that it went from being an underdog to the number one network in the US. T-Mobile 's CEO Mike Sievert said that it took the company years to become a dominant player and the company won't shy away from embracing the win.
—Mike Sievert, T-Mobile 's CEO, June 2025 Apparently, the company wasn't sure if it should blow its own trumpet, but eventually went ahead and made the declaration about its victory over Verizon . There are two risks to that.
One, customers might get the impression that the company has peaked and its network can't get any better.
—Mike Sievert, T-Mobile 's CEO, June 2025 Second, T-Mobile 's boastfulness may put off some Verizon customers. That's because, as Recon Analytics founder Roger Entner explains, customers who are receptive to such messages have already heard them, but the rest are going to disregard them.
—Roger Entner, Recon Analytics founder, June 2025 That's because people usually go for a carrier that offers the best service in their area. They also don't like to be told they made the wrong choice, which is exactly what T-Mobile is doing. This marketing strategy will only cause such customers to cling harder to AT&T or Verizon .
T-Mobile 's acquisition of 600 MHz and Sprint's 2.5 GHz spectrum greatly helped it build its position as a 5G leader. It took the lead in many network metrics. That doesn't necessarily mean it has the greatest coverage, considering Verizon 's vast 4G LTE network might make it a better choice in rural areas.
When asked for thoughts on this, T-Mobile President of Technology Ulf Ewaldsson agreed that T-Mobile doesn't have the greatest coverage in all areas, which is why it has inked roaming agreements with other companies. Aside from that, the company's coverage is on par with Verizon .
Besides, if there are some areas where T-Mobile 's terrestrial network doesn't work, the same is true for Verizon , according to T-Mobile 's President of Marketing, Strategy and Products Mike Katz. If satellite-powered communication is added to the equation, T-Mobile will soon have a lot less terrestrial dead zones as its T-Satellite service launches commercially on July 23.
T-Mobile and Verizon are both trying to improve their public perception in their own ways. While they are trying to one-up each other, lesser-known and non-traditional rivals are quietly wooing their customer base. Switch to Total 5G+ Unlimited 3-Month plan or Total 5G Unlimited and get a free iPhone.
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