logo
Comedian Jim Jefferies on classic Aussie humour and starring in Jordan Peele's horror film Him

Comedian Jim Jefferies on classic Aussie humour and starring in Jordan Peele's horror film Him

The National23-05-2025

When Paul Hogan brandished a Bowie knife in the 1986 film Crocodile Dundee and told a scared New York mugger 'that's not a knife... that's a knife', he introduced the world to some of the traits of Australian comedy: dry, brash and anti-authority. More than 30 years later, the template has been shaped by a new wave of Australian comedians, led by Jim Jefferies, whose credits include multiple Netflix specials, the sitcom Legit and his eponymous Comedy Central talk show. Speaking to The National ahead of his Saturday show in Dubai's Coca-Cola Arena, Jeffries calls the Crocodile Dundee scene as his go-to description of humour Down Under. 'That famous and iconic line by Hogan, to me, is really what we are all about,' he says. 'There is a bit of that Hogan line in all of us.' While Jefferies's material, whether it's on his family life or society's evils, skates close to the edge at the best of times, he says it is always underscored by gratitude, because he is able to do what he loves. 'I feel it when I travel and land at airports, filling out the customs form where it says 'occupation'. I get to write 'comedian'. How cool is that?' he says. 'You get to the desk and the guy behind it says: 'So, you're a comedian, are you?' And they want you to tell a joke. But I'm like, if you had told 14-year-old me that one day I'd be writing 'comedian' on my customs form ... what a blessing.' It's a view increasingly shared by Aussie comics who Jefferies predicts will become future stars, including Amos Gill and Mel Buttle. He describes the latter as 'the funniest person I have ever seen'. Like him, they build on the work of numerous lesser-known but influential veterans such as Rod Quantock, Wendy Harmer and Kevin Bloody Wilson – comedians who, Jefferies says, never reached the heights they deserved because of Australia's geographic isolation and the absence of international streaming platforms. 'There were world-class comedians who never really got to perform outside of Australia because it was just too much of a hassle. It takes you all those years to conquer Australia, so why would you bother going to another country?' he says. 'I just consider myself a lucky man who got a few opportunities. I had a lot of luck in my career and I took advantage of it.' The offers have been varied, with Jefferies recently returning from South America where he hosted the US reality show The Snake, set for release later this year. He also has a small role in the Jordan Peele sports-horror film Him, due out in September. 'It's a couple of scenes,' he says. 'I haven't seen the movie yet, but when we were making it, I knew it was going to be awesome – and the trailer for it was killer. The film is about American football, so it will come out once the NFL season begins, which will be exciting. But standup will always remain my first job. It allows me to control my destiny and pick where I get to go.' That path wasn't so clear in 1994 when Jefferies, then a 17-year-old musical theatre graduate, began performing at open mic nights in Sydney. 'Two of them went really badly and one of them went OK,' he recalls. 'In fact, the one that went badly hurt me so much because I thought: 'This is all I'll ever do in my life.' So I didn't get back on stage until I was 20. Now, it's all I could ever do in my life and the only real job I've had. I think about it a lot, and I do feel really lucky.' As for his Dubai show, part of a world tour, Jefferies says to expect material as edgy as a Bowie knife. 'I still push boundaries, but it's less about shock and more about clarity now,' he says. 'The funny thing about comedy is that it's a lot more universal than people think. People everywhere relate to having kids, hating their jobs, worrying about money. The accent changes, but the laugh is the same.' Jim Jefferies performs on Saturday at Coca-Cola Arena, Dubai. Show starts at 8pm; tickets from Dh295

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Mattel's Hot Wheels reveals strategy behind B-Hype brand collab in Dubai
Mattel's Hot Wheels reveals strategy behind B-Hype brand collab in Dubai

Campaign ME

time2 hours ago

  • Campaign ME

Mattel's Hot Wheels reveals strategy behind B-Hype brand collab in Dubai

Toy manufacturer Mattel's Hot Wheels, which is one of the world's best-selling toys and a globally recognised brand, has revealed details of the strategy behind its brand collaboration with Dubai-based streetwear brand B-Hype. The brands collaborated to create a collection, which aims to connect with a new generation of fans through fashion, storytelling and locally resonant experiences. The collaboration was launched through an event at the B-Hype flagship store in Dubai Mall, attended by local influencers and organically amplified across B-Hype's social channels. The broader conversation was driven organically through the community, fueled by audience excitement and built on cultural relevance. The corresponding campaign to showcase the collaboration and the collection was developed jointly by internal teams at Mattel and B-Hype, with creative direction and execution managed in close alignment. The brands also partnered with a local production house to support the Dubai launch, ensuring the experience stayed true to both brands' identity and audience. 'The intention was to localise this approach and collaborate with a brand that already holds cultural capital and community trust in the Middle East.' View this post on Instagram A post shared by B Hype (@bhype_dxb) In conversation with Campaign Middle East, Ruth Henriquez, Head of Licensing, Publishing, and LBE – Mattel EMEA, said, 'Mattel is a global powerhouse of brands, from Barbie, Hot Wheels, and UNO to a wide portfolio of other leading IPs. Today, these brands are no longer seen solely as toy lines. The mission at Mattel is simple, every brand should evolve into a full-fledged franchise that extends across fashion, entertainment, gaming, digital collectibles and lifestyle experiences.' Henriquez added, 'This collaboration with B-Hype reflects that mission. Hot Wheels is not just a childhood favourite; it's a brand that continues to connect with adult fans and creative communities around the world. By partnering such a style-led local brand in the Middle East, we've created a new way for fans to express that connection and for Hot Wheels to show up in a way that's culturally relevant.' The timing couldn't be more relevant. The fashion and luxury market in the Middle East is booming, with the UAE's apparel sector projected to grow at a compound annual growth rate (CAGR) of 5 per cent between 2024 and 2030. As the region becomes a global hub for culture-led fashion, brands are leaning into hyper-local partnerships to deepen relevance and engagement 'B-Hype already resonates with youth audiences in the Middle East – not through mass advertising, but through its distinct voice, aesthetic and deep understanding of its community. By partnering with a brand that already 'speaks the language' of its audience, Hot Wheels was able to enter a cultural space with credibility.' 'Our goal is to bring Hot Wheel's iconic design language and brand energy into lifestyle spaces around the world. With B-Hype, the intention was to localise this approach and collaborate with a brand that already holds cultural capital and community trust in the Middle East. As a homegrown streetwear label, B-Hype has built a strong following by staying true to its identity and values,' Henriquez said. The collaboration wasn't positioned as a traditional campaign — instead, it was marketed as a cultural drop powered by community storytelling. Both brands have loyal fan bases, and this partnership aimed to bring them together in an authentic way that kept those fans at the centre. View this post on Instagram A post shared by B Hype (@bhype_dxb) Henriquez explained, 'Our approach has always been about building cultural relevance in a way that felt organic, local, and true to both brands. B-Hype already resonates with youth audiences in the Middle East – not through mass advertising, but through its distinct voice, aesthetic and deep understanding of its community. By partnering with a brand that already 'speaks the language' of its audience, Hot Wheels was able to enter a cultural space with credibility.' She added, 'This mirrors our overall franchise strategy: showing up in the right places, with the right partners and joining with the community to take the story forward. Instead of traditional above-the-line (ATL) or paid media, we leaned into storytelling, word of mouth and cultural belonging – the kind of relevance you cannot buy, only earn.' The collaboration was created for the Middle East region, with a particular focus on the UAE. However, B-Hype's e-commerce platform supports global shipping, and the brands also expect interest from international fans due to the brand equity of both partners. This is a limited-edition, one-time drop launched in May 2025. Content and conversation will continue to roll out across digital channels in the weeks following the launch, driven by community engagement and social media relevance.

Dubai retains global top spot for attracting greenfield FDI projects in cultural and creative industries in 2024
Dubai retains global top spot for attracting greenfield FDI projects in cultural and creative industries in 2024

Zawya

time3 hours ago

  • Zawya

Dubai retains global top spot for attracting greenfield FDI projects in cultural and creative industries in 2024

Dubai, United Arab Emirates: (Dubai Culture) Dubai has maintained its first place as the world's leading destination for greenfield foreign direct investment (FDI) in the cultural and creative industries (CCI), topping the Financial Times' fDi Markets ranking for the third consecutive year. The 2024 report, which assessed 233 cities under the 'Creative Industries Cluster' classification, placed Dubai ahead of global hubs such as London and Singapore. During the year, the emirate attracted 971 CCI projects an 8% increase from 2023 bringing in AED 18.86 billion in capital inflows, up nearly 60% from 2023, and generating 23,517 new jobs, a 9% year-on-year rise. All major CCI subsectors saw stronger performance, with notable growth in advertising and PR, film and media production, gaming, education, and advanced software design. According to the Dubai FDI Monitor, greenfield, wholly-owned ventures made up 76.5% of all projects, while new forms of investment represented 15.4%, reinvestment 5.6%, and mergers & acquisitions (2.4%). Data from the Dubai FDI Monitor and the Dubai Framework for Cultural Statistics show that the United States accounted for the largest share of capital inflows in 2024, at 23.2%, followed by India (13.4%), the United Kingdom (9.4%), Switzerland (7.6%), and Saudi Arabia (4.8%). India led in both the number of projects (18.8%) and jobs (18.5%), while the UK, US, Germany, Italy, and France also featured prominently across both metrics. Investor confidence continues to be driven by Dubai's pro-business reforms, including Executive Council Resolution 11 of 2025, which enables free zone businesses to operate onshore, expanding commercial flexibility. The city's Zero Government Bureaucracy programme is also reducing red tape across more than 2,000 federal procedures. Combined with strong intellectual property protections and advanced digital infrastructure, these initiatives have helped establish a regulatory framework marked by efficiency, transparency, and ease of doing business. Insights from the 'Creative Dubai: Navigating Tomorrow's Creative Landscape' report illustrate how this ecosystem is scaling with demand, pinpointing investment opportunity hotspots in design, immersive media and AI-driven production. Dubai continues to offer investors access to top-tier talent, competitive setup costs, and strategic connectivity. The 2024 FDI results underscore the city's rise as a global hub for innovation and one of the world's most attractive environments for creative enterprise. *Source: AETOSWire

Dubai based Filipino influencers to follow ASAP
Dubai based Filipino influencers to follow ASAP

Cosmopolitan ME

time4 hours ago

  • Cosmopolitan ME

Dubai based Filipino influencers to follow ASAP

Dubai is home to a slew of unapologetically stylish Filipino influencers. And it's about high time you've been looped in on all the gals who are slaying in the UAE. If you aren't following 'em yet.. girl what are you doing? If you've spent a couple of minutes scrolling through TikTok, Instagram or YouTube, chances are you've already stumbled and double-tapped these girlies. From their charismatic slayful fashion, their daily vlogs (obsessed tbh) in Dubai, and even their hot takes, these Dubai-based Filipino influencers deserve a follow ASAP. Kyla Meet the fashion it-girl Kyla. From her daily Dubai errands, trips around the city, her adorable fur baby, and her aesthetic home, you need to follow just for the vibes. Instagram: @kylashanil TikTok: @juicykyla Angeline Angeline is living proof that you can be the main character AND the boss. She runs her own branding agency (yes, queen) and still makes time to serve travel inspo, lifestyle content, and ✨ big influencer energy ✨. Instagram: @aeyariv TikTok: @thisisnotanji Suzie (rellonsuzie) ICYMI, Suzie is the definition of talent and beauty. Known for her penchant for makeup and dancing, she's basically your digital BFF who you need to listen to for fashion, lifestyle and beauty advice. Instagram: @rellonsuzie TikTok: @sizzling_suzie Rechel Hoco Erm, Rechel is literally a queen. No like, actually. Rechel Hoco has been slaying beauty pageants from the Philippines for years. She recently even took the stage for the Mr Universe Phillippines! Instagram: @rechelhoco TikTok: @rechelhoco Kzyha Lyre Meet Kzyha, the coolest gal on the block. Her fashion? Iconic. Her taste? Phenomenal. Her edits? ASTRONOMICAL. From glittering alt fashion, retro vibes and more, Kyzha is surely one of the coolest Pinay in the city. Instagram: @kyzhalyre South Asian influencers in the UAE to add to your feed. Stat.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store