
At 68, Jerry Hall shows her grandsons how it's done
Jerry Hall may be approaching her 69th birthday, but the model, actress and style icon is just as in demand now as she was in the heyday of Studio 54. Hall holds a seemingly permanent position atop the glitziest of guest lists, and with a new Burberry advertising campaign to add to her illustrious portfolio, her post-Murdoch marriage era might just be her best yet.
The Burberry campaign, released ahead of Mother's Day in the US (which will happen on Sunday May 11 this year), stars Hall alongside her daughters and grandchildren – Georgia May Jagger, 33, and Elizabeth 'Lizzy' Jagger, 41, with their respective sons seven month-year-old Dean and four-year-old Eugene. Hall looks fantastic in a trench dress inspired by the British brand's signature coat, while her family members wear various check print and military-inspired pieces in what Burberry described in a press release as a 'heartfelt ode to family'.
It's also a tribute to Hall's fashion renaissance, which has been brewing for a while now, perhaps since she fronted Saint Laurent's spring/summer 2022 campaign in sharp tailoring and crushed velvet. These images recalled the time she wore Yves Saint Laurent's famous tuxedo in her first ever fashion show in 1975, as well as her closing walk in a Le Smoking tux during the designer's final show in 2002.
Famously scouted while sunbathing on a St Tropez beach when she was 17, the small town Texan-born teenager was to become one of the original supermodels. She was a regular on catwalks and covers before her high-profile relationship with Mick Jagger, which spanned more than two decades, cemented her icon status.
Synonymous with Studio 54 and Seventies glamour, Hall has remained relevant throughout the intervening years, but has returned to the spotlight of late. She's long been known for her signature beauty look – flowing blonde curls, deep side parting, bold red lip – as well as her disco-inspired fashion choices, from Halston silk gowns to Thierry Mugler suits via plenty of sequins.
This glitzy style came to the fore when she played a starring role in a high-drama Dolce & Gabbana beauty campaign named 'Il Pranzo' (meaning 'the lunch' in Italian) in 2024. The short film shot by Steven Klein saw Hall command a table of other stars including her daughter Georgia May, dressed in a vinyl leopard-print trench coat and rocking her trademark red lip.
Legendary make-up artist Sandy Linter, who worked with Hall from the earliest days of her modelling career, explains the ongoing appeal. 'Working with her was a joy,' she says. 'I did her first shoot with Anna Wintour and photographer Rico Puhlmann in Barbados for Harper's Bazaar in 1975. From there, she worked with every big fashion magazine and became a cover girl. From that first day, her work was, and continues to be, impressive.'
Equally admirable is her ability to bounce back from adversity. In 2022, it was announced that Hall and Rupert Murdoch, her then husband of six years, were divorcing. News that the media tycoon instigated the split via email broke a year later, with sources quoted in a Vanity Fair article claiming that Hall was 'devastated', despite public claims that the former couple remained friends.
Clearly, this has not been enough to stop Hall in her glamorous tracks. As well as fronting high-profile campaigns, she's become a regular on the fashion front row, especially at Burberry shows, where she has developed a slightly more pared-back aesthetic that's just as chic as her sultriest looks.
She recently attended Burberry's autumn/winter 2025 show in London with her daughters, offering a wearable take on her signature style in a simple black dress worn with sheer tights and mid-calf boots – plus a vampy black leather trench coat to ensure that touch of drama remained in place. Her signature long blonde curls were replaced with a sleek straight look for this appearance, but it nevertheless continued a compelling case for embracing long hair in later life.
It certainly doesn't hurt Hall's case that Seventies style is firmly in fashion, from an abundance of suede to an influx of floaty blouses. This is thanks in large part to the boho revival prompted by Chemena Kamali at Chloé, another fashion house with which Hall is intimately linked. Having walked in Karl Lagerfeld's Chloé shows in the 1970s, she was a natural choice to appear in a series of portraits released ahead of Kamali's first show as creative director in 2024.
Hall also sat front row with Georgia May and Sienna Miller for the influential show, trading Studio 54 glitz for nouveau-boho romance in a classic beige trench coat, half-moon bag and thigh-high tan boots. The stylish mother-daughter duo were back on the front row for Chloé's autumn/winter 2025 show in Paris in March, with Hall channelling Parisian chic in an all-black ensemble that featured a lace-adorned silk camisole, leather jacket and corset-tie shoes.
'Jerry Hall [has made] an indelible footprint in the world of modelling,' says Linter. More than this, she's influenced the fashion industry at large, which looks set to continue as she heads towards her next decade.
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