
UAE: 'Iftar on Wheels' to distribute thousands of Ramadan food boxes
Ramadan food kits are set to be donated to thousands of needy across the UAE under Amazon's annual 'Iftar on Wheels' programme that kicked off on Monday.
The food kits will have essentials like rice, flour, sugar, oil, tea, pasta, dates, and milk powder.
The preparation for the initiative, which is being held in collaboration with UAE Bank, began Thursday (February 26), just two days before Ramadan, when around 60 Amazon employees sporting their orange volunteer shirts gathered to pack food kits. Only this time, they weren't for customers but for people in need.
Stefano Martinelli, Vice-President of Amazon Middle East and North Africa, who also joined the employees in packing food kits, underlined the campaign's goal.
"During Ramadan, our food donation programme aims to assist families in need. We collaborate with local food banks across the UAE, Saudi Arabia, and Egypt, allowing our employees to engage in meaningful volunteer activities.'
Reflecting on the campaign's growth over the years, he added, 'This is our fifth year running the campaign, and it started small but has grown tremendously. We've donated 1.4 million meals and 230,000kg of food.'
Over the past four years, Amazon's 'Iftar on Wheels' has reached more than 37,000 beneficiaries across the country.
Martinelli further elaborated on the importance of community partnerships and distribution logistics, saying, 'We leverage the expertise of food banks to ensure that our donations reach the families who need them most. This collaboration is vital because food banks understand the local context and can target their efforts effectively.'
Martinelli also expressed pride in Amazon's commitment to social responsibility. 'At Amazon, we believe in contributing positively to the communities we operate in. Our employees are not just here to work; they are here to make a difference. Initiatives like this one help foster a culture of giving and unity, especially during the holy month of Ramadan.' As he participated in the packing, he remarked, 'It's rewarding to be hands-on in this initiative. Each box we prepare represents hope and support for families in need, and that's what Ramadan is all about—sharing, caring, and coming together.'
Manal Obaid Bin Yaroof, Head of the Executive Team of the UAE Food Bank Foundation, said: 'We are thrilled to partner with Amazon. This cooperation greatly enhances community spirit and volunteerism, especially during Ramadan.'
'This is our fifth year working together, and we've expanded our operations and the number of beneficiaries significantly.'
When asked about the distribution process, she explained, 'We prioritise the safety of the food and identify deserving families for assistance. Over the years, we've seen a rise in volunteer participation, reflecting the initiative's positive impact on the community. We strive to raise awareness about the importance of volunteering and community involvement."
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Zawya
4 days ago
- Zawya
Google is going ‘all in' on AI. It's part of a troubling trend in big tech
Google recently unveiled the next phase of its artificial intelligence (AI) journey: 'AI mode'. This new feature will soon be released as a new option to users of Google's search engine in the United States, with no timeline yet for the rest of the world. The company says it will be akin to having a conversation with an expert well versed on a wide range of topics. This is just one of many steps Google is taking in pursuit of its 'all-in' approach to AI. The 'all-in' approach extends beyond just integrating the technology into different applications. Google is providing products all along the AI supply chain – a process known as 'vertical integration' – housing everything from AI computer chips through to the user interfaces we interact with on a daily basis, such as Google maps or Gmail. Google isn't the only AI company with ambitions of vertical integration. For example, OpenAI recently acquired a hardware startup co-founded by Apple's Jony Ive, which will centralise hardware development within the company. Amazon is taking similar steps. It owns cloud computing platforms, custom chips, device plans and is incorporating more AI services into products. This may be the beginning of a trend of vertical integration across big tech. And it could have significant implications for users and companies alike. The AI 'tech stack' Hardware, software, data sources, databases and servers are some of the layers that make up what is commonly referred to as the 'AI tech stack'. There are four main layers to Google's evolving vertical tech stack: 1. Hardware layer. Google develops its own AI chips, known as tensor processing units (TPUs). The company claims these chips provide superior performance and efficiency compared to general purpose processors. 2. Infrastructure layer. The company uses its own cloud infrastructure to source its computing power, networking and storage requirements. This infrastructure is the foundation for running and scaling AI capabilities. 3. Model development layer. In-house research capabilities are used to drive the development of their products and services. This includes research around machine learning, robotics, language models and computer vision. 4. Data layer. Data is constantly sourced from users across all Google platforms, including its search engine, maps and email. Data collection is a condition of using any Google application. Some argue vertical integration is an optimal and cost-effective business strategy in many industries, not just tech. However, the realities of this set-up prove otherwise. Fuelling power imbalances Google and OpenAI are two of just a handful of companies which dominate the global technology market. Thanks to this market dominance, these companies can charge higher markups for their goods and services and abuse practices in online advertising. Vertical integration further skews this power imbalance by centralising the layers of the AI tech stack to one company. A distribution of hardware, infrastructure, research and development and data across multiple industries helps support a more equitable playing field across the industry. The loss of this equity creates greater barriers to entry for smaller companies as the larger conglomerates keep everything in-house. It also reduces incentives to innovate in ways that benefit consumers because it eliminates the business competition that usually drives innovation. Data is often described as the new gold. This is especially true in the case of AI, which is heavily reliant on data. Through its many platforms, Google has access to a continuous stream of data. In turn, this gives the company even more power in the industry. The vulnerabilities of vertical integration The success of a company that is vertically integrated relies on housing the best knowledge and expertise in-house. Retaining this level of resourcing within a small handful of companies can lead to knowledge and expertise hoarding. Research shows knowledge and expertise hoarding reduces social learning and increases disparities between 'winners' and 'losers' in a given market. This creates an overall vulnerable industry because net gains are lost in the pursuit of exclusivity. Exclusivity also breeds a lack of resilience. That's because the points of failure are centralised. Risk is better managed with additional oversight, transparency and accountability. Collaborations across industry rely on these processes to work together effectively. Centralising the AI tech stack within one organisation eliminates external scrutiny, because it reduces interactions with external providers of products and services. In turn this can lead to a company behaving in a more risky manner. Regulatory bodies can also provide external scrutiny. However, the current push to deregulate AI is widening the gap between technology development and regulation. It is also allowing for big tech companies to become increasingly opaque. A lack of transparency raises issues about organisational practices; in the context of AI, practices around data are of particular concern. The trend towards vertical integration in the AI sector will further increase this opacity and heighten existing issues around transparency.


Al Etihad
4 days ago
- Al Etihad
Amazon's delivery and logistics will get an AI boost
5 June 2025 00:39 SAN FRANCISCO (REUTERS)Amazon wants customers to know that artificial intelligence is not just for writing college a series of announcements Wednesday, Amazon demonstrated how stockroom robots, delivery people and its sprawling warehouses will all benefit from a hefty dose of artificial intelligence, speeding packages to customer company said it is forming a new group at its Lab126 device unit focused on creating warehouse robots that will perform multiple tasks when prompted, a significant advance over today's robots that typically are designed for a singular so-called agentic AI, these robots will be able to unload trailers and then retrieve parts for repairs, according to Amazon."We're creating systems that can hear, understand and act on natural language commands, turning warehouse robots into flexible, multi-talented assistants,' Amazon said in a statement, without providing details such as what the robots might look like or described the advances ahead of a press event Wednesday at Lab126 in Sunnyvale, California, where it gathered robotics and logistics executives for the additional announcements are that Amazon is using generative AI to create more advanced maps for its delivery drivers, so that they can more efficiently deliver packages for the final few yards (metres) of their journeys. The specialiaed AI will provide Amazon fine detail on building shapes, as well as obstacles and anything else they may need to navigate a package drop-off."This innovation is making it easier for Amazon drivers to find the right delivery spot, especially in tricky places like big office complexes,' Amazon technology could be critical to specialised eyeglasses Amazon is developing for delivery drivers that Reuters reported exclusively last year. The company hopes to outfit drivers with screen-embedded glasses that free their hands from GPS devices and give them turn by turn directions while driving, as well as while carrying packages at their Amazon said it AI will help it more efficiently predict what products customers will need and where to improve its same day delivery operations. On a more basic level, it means that winter coats likely will not be stocked in Phoenix warehouses in summer though Amazon suggested that other factors the software will consider are price, convenience, relying on factors such as weather and sales events, like Prime Day. In its announcement, Amazon promised to minimise waste through less carbon emissions and traffic as the result of the new AI.


Zawya
5 days ago
- Zawya
South Africa: Amazon.co.za expands its offering with everyday essentials
Amazon South Africa expands its product offering with the launch of three popular everyday essentials categories: Groceries, Pet Food, and Vitamins and Supplements. Robert Koen, Amazon managing director for sub-Saharan Africa. Image supplied This selection enhancement brings thousands of new non-perishable food items, pet food products, and health supplements to customers across the country with the added benefit of free delivery for products shipped by Amazon. The multi-category introduction marks a major milestone in Amazon's growth in South Africa, addressing some of the most frequently requested product types since the company's launch in the country. The new selection includes both international favourites like Nestle, Red Bull, and Starbucks, and beloved local brands like Beacon, Simba, and Koo, catering to the diverse needs of South African households. 'We're thrilled to bring these extensive new categories to our South African customers,' said Robert Koen, Amazon managing director for sub-Saharan Africa. Image supplied "Since our launch, we've been listening closely to customer feedback, and groceries, pet supplies, and health supplements have consistently been among their top requests. This expansion represents our commitment to becoming a one-stop shopping destination that meets the everyday needs of South African families while offering the convenience, competitive pricing, and reliable delivery that customers expect from Amazon - we deliver when we say we will.' Interest across all 3 categories Early data indicates strong customer interest across all three categories. In Groceries, coffee, tea, cereals, pasta, cooking oils, and canned goods are emerging as top sellers. Image supplied The Pet Food selection, which includes options for dogs, cats, birds, fish, and small animals, has seen particular demand for premium pet nutrition brands and specialty formulations. Meanwhile, the Vitamins and Supplements category has attracted health-conscious consumers with its comprehensive range of multivitamins, minerals, sports nutrition, and specialty supplements. "Our expanded selection, which we will continue to grow, has been carefully curated with South African customers in mind," said Philile Mabolloane, Retail Head for Consumables at Amazon South Africa. Philile Mabolloane, Retail Head for Consumables at Amazon South Africa. Image supplied "We've focused on bringing together a compelling mix of everyday essentials, trusted brands, and unique specialty products that aren't always easily accessible in all parts of the country. Our goal is to simplify shopping for busy South Africans while offering excellent value across our selection. The initial customer response has been extremely positive, particularly for our bulk buying options and multipack savings across all three categories," notes Mabolloane. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (