Sean Evans, Rhett & Link and Marques Brownlee Celebrate 20 Years of YouTube at SXSW: ‘Everyone Comes to YouTube and Then Everything Grows'
The discussion, moderated by Variety's Clayton Davis, was a live taping of the Variety Awards Circuit podcast. Evans spoke about his YouTube series 'Hot Ones,' which features celebrity guests answering questions while eating chicken wings. McLaughlin and Neal explained the process of hosting talk show 'Good Mythical Morning,' and Brownlee described his approach for the tech-focused 'WVFRM Podcast.'
The speakers broke down how they navigate YouTube. For Evans, the platform was key to getting a show like 'Hot Ones' off the ground.
'I think what's amazing about YouTube and having the show on YouTube was that it wasn't a big hit at first. And who knows if we were on a network or it was a more traditional TV show, maybe 'Hot Ones' would've been canceled before it got a chance to find itself,' Evans said.
Brownlee pointed out that as YouTube has grown, creators have been challenged to find niches and make content that can draw in viewers through a particular angle. Creators benefit as a whole when specific audiences form — 'I think the rising tide lifts all ships thing is true,' Brownlee said.
'It's sort of organically finding someone who hasn't been spoken to yet and speaking to them and bringing them on YouTube and creating an audience that gravitates towards that thing. So everyone can do that. And everyone comes to YouTube and then everything grows,' Brownlee said.
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