logo
Synergy In Innovation: Exploring The Collaborative Potential Of AI And Human Creativity

Synergy In Innovation: Exploring The Collaborative Potential Of AI And Human Creativity

Forbes10-04-2025

Kamya Elawadhi is Chief Client Officer at Doceree.
The dawn of artificial intelligence (AI) has had a major impact on the healthcare industry. Apart from improving both diagnosis and delivery of healthcare, AI has also affected functions such as patient and healthcare professional (HCP) outreach—30% of outbound marketing messages will be synthetically generated by 2025. Taking advantage of this opportunity, modern-day marketers are using innovative solutions backed by advanced AI algorithms to improve their interactions with HCPs—and, ultimately, the overall effectiveness of their marketing strategies.
To drive meaningful change, marketing experts are realizing the importance of backing AI with human intelligence. This is especially true for point of care (POC) marketing, which is undergoing a transformation thanks to the utilization of AI-based solutions married to human expertise. In the months ahead, the convergence of the two is expected to significantly impact how marketers deliver hyper-contextualized and relevant messaging to HCPs at critical junctures of the healthcare delivery cycle, thus enhancing patient outcomes and driving more personalized, impactful strategies.
At its core, POC marketing in healthcare involves sharing targeted, relevant messaging with HCPs and sometimes patients at precise moments of the healthcare delivery cycle. Traditionally, POC marketing relied heavily on sharing marketing information through physical means such as brochures and posters. While somewhat effective, this one-size-fits-all approach falls short of addressing the nuanced needs of individual patients and healthcare providers.
In today's digital-first world, where HCPs spend the majority of their clinical hours switching between electronic health records (EHRs), telemedicine and eRx platforms, the delivery of marketing messaging is best received when the HCP is found within the HIPAA-protected walled garden of trusted digital touchpoints. The goal for the marketer here is to provide relevant and actionable information in a timely manner that supports decision-making, fosters trust between stakeholders and helps the healthcare system provide value-based care to patients. This is where AI—combined with human ingenuity—comes into play, offering unprecedented potential for personalization and engagement.
One of the biggest advantages of AI and machine learning (ML) models is their ability to process vast amounts of data—in this case, of patients and HCPs involved—in an ethical manner. They can extract insights from EHRs and other connected platforms, as well as devices, to uncover patient needs and preferences. Fed with the correct instructions, these tools can identify patterns that may otherwise be too time-consuming for humans.
AI tools can also share hyper-personalized messaging at scale using natural language processing (NLP) models, all in real time. A study suggested a 50% increase in engagement when marketers adopt AI-powered personalization strategies. Using an advanced AI-backed solution, marketers can also push identity-agnostic, condition-based triggers to improve their messaging outcomes. For example, trigger-based AI solutions can reach an HCP at critical moments of patient care and healthcare delivery with information about a drug that a patient may need.
Apart from this, AI can also offer access to predictive analytics by forecasting health trends and patient behaviors, allowing marketers to anticipate the needs of patients and HCPs and serve them better in a timely manner. This not only enhances patient outcomes but also maximizes the efficiency of marketing efforts.
AI's ability to stick to its core programming and follow set rules can also ensure marketing materials adhere to regulatory standards and ethical guidelines. Automated systems can scan content for compliance with HIPAA and other regulations, reducing the risk of costly errors.
While AI offers impressive capabilities, the human element remains indispensable in POC marketing. For example, in the case of marketing messaging, it must resonate on a deeper level with HCPs and patients. This is where a human marketer's ability to bring empathy and cultural sensitivity to the table cannot be underestimated. Similarly, while AI can generate data-driven insights, human ingenuity can help craft creative strategies that align with brand identity and patient expectations.
Human intelligence will remain essential in overseeing AI-generated strategies and content to ensure accuracy, relevance and ethical alignment. By applying behavioral sciences and determining when to use smarter, more subtle marketing tactics that nudge rather than sludge, humans will continue to enhance AI-driven marketing efforts. Additionally, humans will be vital in identifying biases in AI algorithms and correcting any deficiencies. In an industry where not only money but millions of lives are at stake each day, the human touch will be indispensable.
Suffice it to say, AI-human collaboration in POC marketing will enable marketers to craft strategies that offer better results for their pharma and healthcare partners. Instead of sludging, nudging HCPs with real-time, hyper-personalized and contextualized messages will remain the core objectives of marketing strategies. Marketers are also likely to adopt newer ways of reaching their goals. As such, augmented reality (AR) experiences are likely to become part of the POC ecosystem, along with solutions that enable humans and AI to collaborate in delivering marketing messages through AR.
AI and human collaboration should also strengthen feedback loop systems. Both HCP and patient feedback will likely be captured and analyzed in real time, allowing marketers to quickly adjust their strategies. By combining the analytical power of AI with the creativity and intelligence of human marketers, POC marketing will become more personalized, efficient and impactful. This collaborative effort will enhance patient engagement and drive meaningful improvements in healthcare delivery. Data privacy and algorithmic biases will remain challenges, but with human ingenuity and intelligence at their side, AI-based solutions will be able to help work toward a more patient-centric approach to marketing.
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Enhance.MD Launches Nationwide Telehealth Expansion to Support Men's Hormonal Health and Medically Supervised Weight Loss
Enhance.MD Launches Nationwide Telehealth Expansion to Support Men's Hormonal Health and Medically Supervised Weight Loss

Business Upturn

time7 hours ago

  • Business Upturn

Enhance.MD Launches Nationwide Telehealth Expansion to Support Men's Hormonal Health and Medically Supervised Weight Loss

San Diego, June 10, 2025 (GLOBE NEWSWIRE) — a U.S.-based telehealth provider specializing in men's hormonal optimization and metabolic wellness, has officially expanded its clinical care services nationwide. This expansion supports a growing number of men seeking personalized healthcare solutions for low testosterone, weight challenges, and performance-related health issues—all from the convenience of their own home. Through its secure platform, connects patients to licensed U.S. physicians who evaluate medical history, review lab work, and prescribe clinically appropriate treatment programs. The company's services now reach patients in all 50 states, including those in remote or underserved areas where access to specialized care may be limited. 'Our mission is to make medically supervised hormone therapy and weight loss care more accessible for men everywhere,' said a spokesperson for 'This nationwide expansion reflects our commitment to safe, evidence-based telemedicine that empowers patients to take charge of their long-term health.' virtual platform is designed for ease of use, featuring: Fast, secure medical intake and scheduling Lab partnerships for at-home or local diagnostic testing Ongoing provider monitoring and patient support HIPAA-compliant communication channels Nationwide medication delivery where legally permitted All care is provided by board-certified physicians and licensed healthcare professionals who follow strict clinical guidelines. Treatment options may include testosterone replacement therapy (TRT), GLP-1-based metabolic weight programs, and supportive interventions for men's health, always following a personalized and physician-reviewed protocol. With recent updates to its website and mobile user interface, has also improved patient onboarding, reduced consultation wait times, and expanded clinical support availability. About is a telehealth company focused on optimizing men's health through medical evaluation, diagnostic testing, and customized treatment plans. The company specializes in testosterone therapy, weight management, and performance-focused wellness protocols—delivered entirely online through licensed U.S. providers. By combining technology with medical oversight, empowers men to pursue health goals with professional guidance and national reach. Contact: [email protected] 8:00 AM – 8:00 PM EDT Monday – Friday9:00 AM – 5:00 PM EDT Saturday – Sunday16776 Bernardo Center Dr. Suite 203, San Diego, CA 92128

NuggMD Now Serves All Eligible Medical Cannabis Patients Nationwide via Secure Telehealth Platform
NuggMD Now Serves All Eligible Medical Cannabis Patients Nationwide via Secure Telehealth Platform

Yahoo

time7 hours ago

  • Yahoo

NuggMD Now Serves All Eligible Medical Cannabis Patients Nationwide via Secure Telehealth Platform

Trusted Telemedicine Platform for Medical Marijuana Expands Access Across 25+ States Where Legal Los Angeles, June 10, 2025 (GLOBE NEWSWIRE) -- NuggMD, the nation's leading medical marijuana telehealth platform, is proud to announce that it now provides secure access to medical cannabis evaluations in every state where telemedicine is legally permitted for medical marijuana recommendations. This milestone solidifies NuggMD's position as the most accessible and trusted telehealth solution for patients seeking legal, medical cannabis care across the United States. The expansion comes at a time when patients nationwide are seeking alternative wellness solutions, and state regulations are increasingly embracing the role of telemedicine in expanding healthcare access. NuggMD now serves patients in over 25 states, offering HIPAA-compliant virtual consultations with licensed medical professionals 7 days a week. 'Millions of Americans still face unnecessary barriers to medical cannabis access,' said a spokesperson for NuggMD. 'With our national expansion, we're helping to break down those barriers by delivering fast, safe, and fully compliant telehealth services to qualified patients no matter where they live.' Serving Over 1 Million Patients – With Compassion and Convenience Since its launch in 2016, NuggMD has facilitated over 1 million medical cannabis evaluations, making it the most widely used and patient-trusted telemedicine platform in the space. By providing instant access to state-licensed healthcare providers, NuggMD eliminates the delays, confusion, and cost burdens often associated with in-person clinics. Through NuggMD, patients can: Speak directly with a licensed practitioner via secure video call Get approved in minutes, often within 15–20 minutes of booking Receive instant digital documentation (where permitted by law) Access clear guidance on how to register with their state's MMJ program Experience 100% risk-free evaluations – no charge if not approved Pioneering the Future of Telemedicine in Medical Cannabis As healthcare continues to evolve toward digital-first models, NuggMD remains at the forefront of legal telehealth services for alternative treatments. The company works directly with certified doctors and state regulators to ensure every evaluation meets strict privacy and medical standards. 'We're committed to making medical cannabis more accessible, especially for patients with chronic pain, anxiety, PTSD, and other qualifying conditions,' said a company representative. 'Our platform is built around compassion, security, and compliance.' For a complete list of eligible states and to schedule a consultation, visit: About NuggMDNuggMD is the nation's leading telemedicine platform for medical cannabis evaluations, trusted by over 1 million patients since 2016. With a mission to improve access to alternative wellness care, NuggMD offers safe, secure, and state-compliant evaluations from licensed healthcare professionals across the United States. Contact:NuggMDsupport@ (866) 847-7205https:// Source: NuggMD Legal Disclaimer: This news release is for informational purposes only and does not constitute medical or legal advice. Services are available only in states that allow telehealth for medical cannabis evaluations. Patients must meet eligibility requirements set forth by their respective state programs. Always consult a licensed healthcare provider before beginning any treatment plan. CONTACT: support@ Phone: (866) 847-7205Sign in to access your portfolio

Reddy launches the #1 simulation training platform at CCW Las Vegas
Reddy launches the #1 simulation training platform at CCW Las Vegas

Yahoo

time9 hours ago

  • Yahoo

Reddy launches the #1 simulation training platform at CCW Las Vegas

LAS VEGAS, June 10, 2025 /PRNewswire/ -- Reddy, the AI coaching platform redefining how customer experience (CX) teams train and develop their agents, today announced the launch of their Reddy 2.0 at Customer Contact Week (CCW) Las Vegas. This marks Reddy's second year of sponsoring at the world's largest CX event, and the most advanced set of features ever released for simulation training across the industry. Reddy 2.0 introduces a major leap forward in enterprise training with fully automated simulation creation, enhanced cross-functional collaboration tools for L&D and QA teams, further security and compliance certifications, and a brand refresh that embodies the platform's vision: transforming customer service agents into high-performing all-stars. Agent Training in the AI Era While much of the industry has rushed toward automation, research has raised caution. A Salesforce study released this week found that AI automation of customer service drops to just a 35% success on any interactions that require more than one step to resolve. This comes on the heels of Klarna's recent announcement that their pivot to full AI automation needed to be scaled back in order to restore human agents to their support model. While working on solving the long-term challenge of creating the complex, multi-turn AI agents of tomorrow, Reddy has bridged the gap with automation of training for better human agents today. In conjunction with the launch of their new features, Reddy also today signed their largest partner to date with over 2K global agents, after having validated gains in new hire performance during an initial piloting period that resulted in a 38x return on investment. Reddy 2.0 Launch Reddy's new features and branding are all designed around connecting various teams within enterprise CX organizations, allowing them to work together more easily to create the highest impact training programs for agents. Automated Simulation Authoring – L&D teams can now generate tailored simulations entirely using AI, with the ability to drop in existing materials to create realistic sandboxes of their complex interactions and systems. Changes to training programs and SOPs can now take instant effect inside of simulations, with the ability to test, version and publish across large content teams. Enterprise Collaboration Suite – Reddy has developed custom-built Learning Management, Knowledge Base and Project Management Systems that all reside inside of the platform and integrate with other common tools. This allows teams to consolidate information and updates in one streamlined workflow, ensuring that agents are always armed with the most up-to-date processes and materials. AI Privacy and Security – This week, Reddy received their SOC 2 Type 2 certification to go along with their HIPAA certification and PCI compliance. Reddy prides itself on the ability to pair software with change management, and in working closely together with Infosec and Procurement teams to navigate evolving policies around Generative AI. "Reddy brings together every team inside the contact center — from L&D to QA to team leads — making it easier than ever to turn agents into all-stars," said Adam Levin, Reddy's CEO and Co-Founder. "Our new design represents those connections, with a dynamic arrow-based system symbolizing the connections we create inside of one platform, and the forward momentum that Reddy helps agents achieve. They're handling more calls with confidence, resolving complex issues at a higher rate, and delivering happier customers for the brand." See It in Action Attendees at CCW Las Vegas can visit Reddy at Booth #1400 to explore the solution and see live demonstrations of its AI coaching platform in action, or learn more at View original content to download multimedia: SOURCE Reddy

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store