Sundowns launch campaign with 'African champion'
After recently wrapping up their eighth successive league title, Sundowns – who are hoping to lift the CAF Champions League trophy this weekend – have now made another big announcement.
At a special launch event on Tuesday, Carling Black Label – Africa's 'Champion Beer' – was not only officially named the South African beer sponsor for the FIFA Club World Cup, but also confirmed their official backing of Mamelodi Sundowns.
The announcement also revealed a score predictor campaign, inviting fans to log their predictions for each of the tournament's matches at www.carlingpredictor.com or via USSD by dialling * 120* 660#.
This campaign will launch formally on Tuesday, 27 May 2025, and will enable supporters to unlock a chance to win a share of more than R1 million in prizes, airtime rewards, and a once-in-a-lifetime opportunity to watch the Champions of the FIFA Club World Cup at their next home game.
This announcement comes hot on the heels of several other major announcements made by Mamelodi Sundowns in recent weeks, which have included partnerships with vehicle sponsor Chery South Africa, supplements partner Biogen and mobile partner Huawei.
The deal with Carling – made in partnership with Roc Nation Sports International – is another indication of Sundowns' commercial success off the field, which mirrors the club's on-field achievements.
Steve Komphela , Senior Coach at Mamelodi Sundowns FC, reflected on the synergy between the club and the brand:
'This partnership is a meeting of champions — grounded in aligned values, backed by performance, and driven by the people. Carling Black Label understands the heartbeat of South African football. They've stood by fans and supporters for decades, and now they're standing with Mamelodi Sundowns as we take African excellence to the world. We are proud to have an award-winning brand backing us on this journey.'
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