
This event delivered big when S.F. needed a win in 2023. Organizers canceled it for 2025
Organizers confirmed that the market will not be held this year and blamed it on delayed reimbursements from the city for events held last year.
Though one merchant contacted by the Chronicle said he supports the event, others reportedly have said they no longer support the market and have soured on Engardio, who faces a recall vote in September over the permanent closure of a portion of the Upper Great Highway.
Egardio acknowledged the market is 'gone … because the recall campaign poisoned local politics.'
The event will return in 2026, said organizer Lily Wong.
'Due to a series of circumstances beyond our control,' Wong said, organizers didn't receive reimbursements for two night markets last year until May of this year — eight months after the last market.
'With this delay in payment, we did not feel confident planning another night market until we were fully reimbursed for the previous markets,' Wong said in a separate statement. 'The Sunset Night Market Collaborative is committed to planning and producing night markets to ensure the continuity of its success.'
Wong said organizers are working with the mayor's Office of Economic and Workforce Development to create a night market 'more in scale with our community, and something the Sunset can be proud to have.'
The department told the Chronicle in a statement that reimbursements were delayed 'due to a staffing shortage' and the night market organizers' 'slow submission of required paperwork.' The organizers were paid in full for last year's program in May after some back-and-forth to get the necessary information, according to the agency.
'Conversations about a future activation are ongoing, and we're excited to support an event that champions local businesses and celebrates API culture,' said department director of external affairs Kate Patterson.
Last year the night market drew massive crowds of over 10,000, Engardio told the Chronicle, and a second one held in September drew more than 20,000 people after organizers expanded the night market. First launched in 2023, the event was seen by city leaders as a success at a time they desperately needed one, as San Francisco emerged sluggishly from the economic and social effects of the pandemic. A similar series, also popular, was launched in Chinatown.
Organizers had intended to host another market this summer, but after the reimbursement delay, they've decided not to. Instead, Wong said, they are working to 'learn from the previous events and improve and enhance any future night markets.'
'We want to create diversity and work to uplift our community,' Wong said.
The cancellation comes amid considerable turmoil for Engardio in his westside district. The first-term supervisor could be recalled in September over his championing of Proposition K to permanently close to cars part of the Upper Great Highway, to create a park. The measure passed by 54% of the citywide vote but residents on the west side were livid over the loss of a 2-mile stretch of the city's westernmost coastal boulevard.
A business owner in the Sunset, Albert Chow, a supporter of the recall campaign and owner of Great Wall Hardware, told the San Francisco Standard, which first reported the cancellation, that many in the business community in Sunset have soured on the night market and feel that 'Engardio lacks leadership.'
Chow did not return messages from the Chronicle.
Wong said such detractors aren't representative of the neighborhood because the Sunset night markets have been very popular among residents.
Engardio agreed, but also said the recall effort was tied to merchant opposition against him.
'The sunset night market brought joy and customers to Irving Street,' Engardio posted on social media Thursday. 'Now it's gone — not because of lack of interest, but because the recall campaign poisoned local politics. When small businesses lose, we all lose.'
Daniel Ramirez, who owns Smokin D's BBQ on Irving Street and 23rd Avenue, told the Chronicle the night market has been challenging to manage. But it's also been a highly successful community-driven event that most merchants are happy with.
'Make no mistake: the vast majority of merchants along the Irving corridor found the Sunset Night Market to be a fantastic event and are eager to see its return,' Ramirez said. 'We're currently working closely with fellow merchants, the community, and organizers to explore how we can bring back another amazing night market experience.'
Ramirez added that the night market is a 'true collaboration' between the Sunset, the city and merchants to create a 'fun, family-friendly event' to bring people to the neighborhood post-pandemic. Since then, it has become 'a resounding success,' both drawing enthusiasm for the west side and has been a catalyst for other neighborhoods to launch their own night markets.
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