The Reformation x Jimmy Fairly Collab Is Back—Shop It Now
Looking around the office while writing this piece, I realized that pretty much all of the ELLE editors—myself included—are wearing a pair of Jimmy Fairly opticals. So, naturally, we were all thrilled to hear that the French sunglasses brand is teaming up with Reformation for a second season.
'We rarely repeat collaborations, but our 2024 collection with Jimmy Fairly sold out so quickly that we wanted to bring it back for those who missed out,' says Lauren Caris Cohan, Reformation's Chief Creative Officer. 'Customers were emailing us for months after asking us to restock their favorite styles—Coline, Brune, and Flore were all bestsellers last year .'
One of our favorite dress brands of all time, Ref has slowly but surely expanded its remit to include shoes, handbags and now sunglasses over the years. We mean slowly because, lets not forget, the LA-based label is all about sustainability.
Aside from making effortlessly cool pieces, at reasonable prices, that customers can't get enough of, this is of course what Ref and Jimmy Fairly have in common: they both care about the planet.
Nope, even eyewear hasn't been spared greenwashing in today's market, which means finding eco-friendly sunglasses is generally difficult, confusing, and decidedly unstylish.
SHOP REF X JIMMY FAIRLY
What you need to know in a nutshell is: the sustainable sunglasses material de jour is bio-acetate, which is made with plant-derived renewable materials, such as wood pulp. Where other brands mix traditional petroleum-based acetate with bio-acetate to craft their frames, the Reformation X Jimmy Fairly lineup is 100 percent bio-acetate.
(Should you already have jumped on the hype and started looking for Jimmy Fairly opticals, just an FYI they are composed of 60 percent recycled acetate and 40 percent bio-acetate, so you're good).
The duo didn't stop at the frames, though. The lenses are bio-nylon, a natural alternative to crude-oil Nylon we've seen kicking around since the 1940s. It's formulated with engineered microorganisms that ferment plant sugars to produce renewable nylon.
Both of these materials are fully biodegradable, so you can rest assured they'll be kind to planet post-use, too. Not that you'll want to give them up—timeless designs like these are sure to serve your looks summer after summer.
Last year, Reformation X Jimmy Fairly was a smaller considered collection of classics like the cat-eye Joan, the 1990s-inspired oval Flore and Coline, and the aviator style Brune and Josephine designs. This year, things are expanding to include more of a 1970s vibe—tapping nicely into the boho renaissance—with the Jeanne, which is reminiscent of Jimmy Fairly's popular The Lou optical. There's also an injection of Y2K glam with the Eve (she even comes in a bubblegum pink colorway).
The collection launches May 15 and can be shopped online at reformation.com or in various Jimmy Fairly stores across London.
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