Korean Webtoon 'The Loser Becomes the First Lady' Announces TV Adaptation: A Blend of Romance and Politics
Korean webtoon
'
The Loser Becomes the First Lady
' is set for a
drama adaptation
. The story follows a politician couple with opposing ideologies who find themselves locked in a high-stakes presidential race.
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Jaedam Media announced on August 19, 2025, their partnership with Cross Pictures to adapt this series. It follows assembly members Kwak Hyun-woo (conservative) and Jo Jae-ryeong (progressive), whose quirky marriage turns chaotic when a bribery scandal makes them rival candidates in the 21st presidential election.
What hooks readers? It blends politics with
rom-com
charm, tackling universal themes like relationships and power struggles.
The title's witty pun transcends languages, ideal for global fans.
Production begins
Writer Choi Yoo-jin excels in emotional stories and characters, with fans from 'The crow duchess' and 'I want bankruptcy, not marriage'. Illustrator Kang Ji-young delivers unique visuals in 'Kingmaker' and 'Oh, my god!'. Their teamwork boosts the webtoon's appeal with high-stakes politics and eye-catching art.
Cross Pictures, pros at webtoon adaptations like 'Business proposal' and 'The sound of heart', stays faithful to originals with global flair.
Their Jaedam collab 'Knuckle girl' became a Japanese film on Amazon Prime Video Japan in over 240 countries, showing international prowess.
This drama could hit OTT platforms worldwide, promising entertainment and visual flair that inspires fan buzz.
A game-changer for K-content
This drama expands the webtoon by layering wit and romance onto political tales. It's about marital battles under the spotlight, not just elections. Industry data shows
webtoon-based dramas
up 25% in viewership last year, per Statista, tying into trends mixing rom-coms with real issues.
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Successful global adaptations like 'True Beauty', 'Itaewon Class', 'Sweet Home', and 'All O Us Are Dead' prove webtoons' power to captivate audiences everywhere, setting high expectations for this one.
What to expect next
K-content's global charm shines here with intuitive humoyr-no subtitles needed for the core gag! Fans are abuzz over potential casting with chemistry-packed stars. It's smart commentary on ambition and love, wrapped in laughs at politics' absurdities.
This could be your next K-rom-com obsession-stay tuned!
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