Recode Studios launches flagship store in Bengaluru's JP Nagar
Indian beauty brand Recode Studios has expanded its brick-and-mortar footprint in South India with the launch of its flagship store in JP Nagar, Bengaluru. The new store marks the label's entry into Karnataka and brings its curated selection of beauty, skincare, and personal care products to the city.
'We are thrilled to introduce Recode Studios to the cosmopolitan city of Bengaluru,' said Recode Studios' co-founder Dheeraj Bansal, India Retailing reported. 'We have always believed in providing high-quality beauty products to all. With this launch, we are looking forward with great enthusiasm to serving a new community of beauty enthusiasts and providing them with quality and value in an interactive retail experience that speaks to our brand philosophy.'
The store is designed to cater to a diverse range of skin tones and types, reflecting Recode Studios' inclusive approach to product formulation. The Bengaluru launch also aligns with the label's strategy to expand into high-potential urban markets through exclusive brand outlets.
Recode Studios also continues to expand its product selection to cater to consumer demand. The brand recently launched a range of false eyelashes as well as a makeup hold spray to keep cosmetics in place in hot weather, Recode Studios announced on Facebook.
Founded in 2018 by Bansal and Rahul Sachdeva, Recode Studios positions itself as a premium Indian cosmetics brand with a focus on clean formulations, affordability, and global-quality standards. The label offers a wide range of products across makeup and skincare categories and has built a presence in cities including Mumbai, Faridabad, Delhi, Raipur, Ludhiana, Gurugram, Indore, Ahmedabad, Kolkata, Nagpur, and Chennai, according to its website.
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