Rediscover Eid fragrance: Azha Perfumes' Memoire collection unveiled

Khaleej Times

3 days ago

Azha Perfumes, the young artisanal house born from legacy and imagination, invites you this Eid to rediscover fragrance as memory. With its Memoire Collection, Azha presents six unisex perfumes that are more than compositions — they are emotion bottled, waiting to be unwrapped with meaning.
Every bottle in Memoire is a chapter. Inspired by the moments that shape us — the warmth of childhood, the scent of a market stall, a whispered conversation in the desert — each fragrance invites the wearer to experience scent as a personal journey.
Take Sands of Time, for instance. It begins with a medley of bergamot, cardamom, elemi, and thyme — bright and spicy, like sunrise over dunes. The heart swells with incense, saffron, and cistus, drawing us into sacred, nostalgic warmth. It closes on a luxurious base of sandalwood, leather, osmanthus, and raspberry — grounding, textured, unforgettable.
Then comes Velvet Whispers, a composition wrapped in tenderness. It opens with blackcurrant and sorbet laced with pepper — cool yet playful — then reveals a heart of velvety rose and creamy vanilla. The dry down of patchouli, cashmere wood, and musk leaves a soft echo that feels like the trace of a love letter.
For those who lean gourmand, Baklava is a feast. Pistachio, cardamom, and lavender open this delectable scent, before it melts into orange blossom and cedarwood. Its finish — vanilla, moss, tonka — is deliciously addictive, paying homage to the Middle Eastern dessert but with refinement and sophistication.
Bedouin, on the other hand, is raw, dark, and nomadic. Syrupy davana and rum create a rich opening, while rose and suede in the heart nod to both softness and edge. Oud, dry woods, and musk in the base anchor the scent with power — it's bold, unapologetic, and haunting.
Oasis Mist offers contrast — mineral freshness, pepper, and bergamot meet the unusual twist of mushroom accord and clary sage. Its base of cedar, patchouli, and moss feels grounded in the earth, perfect for those who prefer serenity over sweetness.
Each perfume in Memoire is extrait de parfum — highly concentrated, long-lasting, and designed to evolve intimately on the skin. Crafted with precision in France and the UAE, this collection stands at the intersection of artistry and identity.
Packaged in sleek bottles that reflect Azha's contemporary take on tradition, Memoire makes for a deeply personal Eid gift — whether to commemorate a moment, honor a memory, or simply indulge in something extraordinary.
This Eid, choose a fragrance that speaks your story.
Choose Azha Memoire.