Latest news with #fragrance
National Post
a day ago
- Business
- National Post
IFF Introduces ENVIROCAP™, a Breakthrough Scent Delivery Technology for Fabric Care
Article content The company's newest sustainable fragrance innovation is fully ECHA-compliant, biodegradable and vegan-suitable. Article content NEW YORK — IFF (NYSE: IFF), a global leader in flavors, fragrances, and biosciences, has launched ENVIROCAP™ — its newest sustainable scent delivery system designed for the future of fabric care. Developed by IFF's world-class scientists and fragrance delivery experts, ENVIROCAP™ sets a new standard in innovation: it is fully ECHA-compliant¹, biodegradable² and vegan-suitable³. At the heart of this technology is a proprietary biopolymer that delivers long-lasting fragrance while reducing environmental impact. ENVIROCAP™ not only meets the rising consumer demand for sustainability — it redefines the standard for performance and cost-efficiency. Article content 'The launch of ENVIROCAP™ marks a bold new chapter in fragrance encapsulation,' said Ana Paula Mendonça, president, IFF Scent. 'In 2005, IFF revolutionized laundry care with scent bursts that brought joy throughout the day. Now, we're leveraging our leading nature-based bio innovation capabilities to redefine the power of scent technology in laundry — delivering superior sustainability and performance without compromise. With ENVIROCAP™, we aim to support our customers in innovating and bringing true differentiation through elevated sensory impact and sustainability, while delighting consumers with memorable scent experiences.' Article content The development of ENVIROCAP™ is rooted in IFF's deep understanding of the consumer's laundry care journey — from the moment of purchase to the emotional 'moment of truth' when freshly washed clothes are experienced for the first time. Around the world, consumers are increasingly seeking sustainable choices and expect brands to take responsibility for designing products with the environment in mind. ENVIROCAP™ directly answers this call. It delivers an uplifting, long-lasting scent experience that enhances freshness from wash to wear — while aligning with the growing demand for eco-friendly, high-performing and value-driven fabric care solutions. Article content ENVIROCAP™ also allows perfumers great olfactive freedom to harness the virtually limitless possibilities offered by IFF's extensive fragrance ingredient portfolio. From sparkling citrus to joyful fruity or sensual floral notes and beyond, ENVIROCAP™ works across all stages of the laundry experience — making joy with scent, one laundry cycle at a time. Article content Learn more about IFF's delivery systems and encapsulation technologies here. Article content (1) Regulation (EU) 2023/2055 of 25 September 2023 amending Annex XVII to EU REACH Regulation (Regulation (EC) No 1907/2006) as regards synthetic polymer microparticles, (2) According to Biodegradability rules as outlined in the Appendix 15 of the EU Microplastics Restriction, (3) According to the criteria of the Vegan Society | Certificate available on demand (4) Mintel, The Future of Fabric Care, 2024 Article content Welcome to IFF Article content At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Learn more at LinkedIn, Instagram and Facebook. Article content Article content Article content Article content
Grazia USA
a day ago
- Entertainment
- Grazia USA
All The New Beauty Launches You Shouldn't Sleep On This Season
New beauty launches for Winter 2025. Image: Prada Just when you thought you had nailed down a routine, a host of new beauty launches arrive to promise bigger, better things. From hydrating mists that double as midday refreshers to fragrances that feel like bottled dessert, this season's latest releases prove that the sky is the limit when it comes to product innovation, prompting us to make some room on our (overflowing) shelves. From CHANEL's exquisite new serum-in-mist, infused with the red camellia flower and designed for on-the-go radiance, to Maison Margiela's dreamy Afternoon Delight, which evokes golden-hour indulgence in scent form, the latest arrivals blend function with fantasy. Mood-lifting, glow-enhancing, and always ahead of the curve, the world of beauty continues to expand and evolve, making our lives that little bit sweeter and our mornings that little bit less rushed. Whether you're looking to reinvent your regimen or simply indulge in something new, this edit has you covered on what's worth adding to cart. Best new beauty launches N°1 de CHANEL Red Camellia Serum-in-Mist Chanel N°1 DE CHANEL RED CAMELLIA SERUM-IN-MIST, $175 SHOP NOW A featherlight veil that fuses skincare efficacy with sensorial delight, the new N°1 de CHANEL Red Camellia Serum-in-Mist embodies the nexus of modern skincare. At its heart is the red camellia, the Maison's signature flower, renowned not only for its resistance to urban aggressors but also for its regenerative properties. Designed to be misted over bare skin or even atop makeup, it refreshes, soothes, and restores radiance with a whisper-light touch. The formula is 97% naturally derived, yet uncompromising in performance, promising hydration and antioxidant protection in a single, effortless spritz. As we navigate the demands of modern life, this is the handbag essential that restores glow on the go. Prada Pradascope Mascara Prada Pradascope Mascara, $72 SHOP NOW Prada Beauty reveals its next chapter with the Pradascope Mascara! Inspired by the House's iconic Re-Nylon, this ultra-black formula delivers clean definition and runway-worthy lift for up to 24 hours. The secret lies in its avant-garde 180° brush, engineered with nylon fibre bristles to grip every lash from root to tip. Creamy yet weightless, the Micro-film™ blend is infused with a hyaluronic acid complex, leaving lashes nourished, lengthened, and visibly fuller with each use. Clump-free, flake-resistant, and safe for sensitive eyes, Prada perfects the modern mascara. Maison Margiela Replica Afternoon Delight MAISON MARGIELA REPLICA Afternoon Delight EDT, $240 SHOP NOW Few brands can bottle memory quite like Maison Margiela, and its latest concoction, Afternoon Delight, is a masterstroke in olfactory storytelling. Inspired by sun-drenched hours spent savouring madeleines in Parisian cafes, this Eau de Toilette is a delicate study in hedonism and restraint. It's a grown-up vanilla explosion that's equal parts intimate and indulgent, sweet and sophisticated. A breezy sensuality instantly transports the mind to, evoking the feeling of bare legs against linen and the soft clink of rosé in stemmed glassware. As with every Replica scent, the genius lies in the detail. And with its creamy clarity, this fresh scent is perfect for warm-weather seduction that doesn't shout. Charlotte Tilbury Unreal Blush Healthy Glow Stick Charlotte Tilbury Unreal Blush Healthy Glow Stick, $60 SHOP NOW Blush, once relegated to a single dusty rose compact, has been having a renaissance, and Charlotte Tilbury's Unreal Blush is leading the charge. The new Unreal Blush Healthy Glow Stick is, to put it frankly, a complexion transformer. Creamy, light-reflective, and gloriously blendable, it lends cheeks a just-pinched luminosity that seems to come from within. Even as someone who consistently fumbles with their blending approach, this blush has been the easiest tool to reach for when I need an instant, seamless glow. The real magic, though, is the finish: dewy but never sticky, radiant but never sparkly. A filter in a bottle, as Ms. Tilbury would say. Mecca Max Milk It Soothing Moisture Mist Mecca Max Milk It Soothing Moisture Mist, $30 SHOP NOW Infused with oat, aloe, and coconut water, this soothing and hydrating mist boasts a lightweight, milky texture that melts into the skin, providing instant gratification. With a formulation that punches way above its price tag, this glow-inducing mist proves once again that great skin doesn't need to cost a week's rent. Consider this your desk-side pick-me-up, your travel companion, and your morning-after hero all in one. In short, it's the convenient answer for skin that needs a little TLC or weather-defying glow. La Prairie Cellular Eye Makeup Remover La Prairie Cellular Eye Makeup Remover, $105 SHOP NOW Anything La Prairie has to offer is steeped in research and cutting-edge technology, so when their latest innovation, the Cellular Eye Makeup Remover, dropped, it promised to reinvent the category. Inspired by glacial waters and crafted with the brand's iconic Cellular Complex, this bi-phase formula lifts away even the most stubborn waterproof pigments while enveloping the delicate eye area in care. Cornflower extract soothes, panthenol calms, and biotin restores strength and shine to lashes and brows. Upon shaking, the crystal-clear top and sapphire-blue base blend into a silky elixir that dissolves makeup without rubbing or leaving residue. Reinvented, indeed. Bubble Power Wave Moisturiser Bubble Power Wave Super Hydrating Moisturiser, $28 SHOP NOW Skin feeling a little parched from the cold? The new skin saviour from Bubble delivers max hydration for all. Peptide-charged and designed for normal to extra-dry skin, this cloud-like cream formula cocoons the skin in a silky veil of moisture, providing weightless hydration all day long. With jojoba oil to soften and lock in hydration, hexapeptide-9 to boost barrier resilience, and Aquaxyl to flood skin with sugar-derived moisture, it's a simple (and affordable!) remedy for stressed, sensitive faces. topics: Beauty News, Beauty, beauty shopping, shopping, Beauty Launches, Trending, Chanel Beauty, prada beauty, charlotte tilbury, mecca max, mecca, maison margiela beauty, replica, skincare, makeup, Fragrance, perfumes
National Post
3 days ago
- Lifestyle
- National Post
Beauty Buzz: The 3 best beauty products we tried this week from Maison Margiela, Institut Esthederm, and Chanel
Article content Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. Article content We try dozens of beauty products each month. These were our testers' three favourite launches this week: Article content Article content They say: A fresh citrus scent from the Replica collection that features notes of spritz accord, orange and vetiver, along with base notes of cedarwood, patchouli and vanilla. This unisex scent, as with all Margiela Replica fragrances, is inspired by a scents (and sense) of place, this time, the Amalfi Coast. Article content They say: An eye serum from the French brand Institut Esthederm that brightens the skin in the eye area. Addressing common area concerns such as puffiness and upper eyelid sagging, the serum aims to reduce the appearance of signs of aging. Article content We say: 'WOW!' was the first thing we heard back from our tester on this eye serum. A dedicated skin-care user in her 60s, she found this serum provided visible improvement to her eye area's firmness, smoothness and texture. Featuring a massaging applicator ball tip, the product applies easily and stays comfortable (not sticky or slick) on skin without any eye area irritation. Article content Chanel Sublimage L'Extrait Pommade Or Article content They say: A luxury skin pommade from Chanel that features a balm-like texture and a rich blend of polyfractioned vanilla planifolia and Himalayan swertia extract and camellia ceramides to boost skin. Ultrafine light-reflecting pearlescent particles added into the balm give skin an instant radiance. Article content We say: There's no doubt about it, this is an ultra-luxe formula. But, for those whose beauty budget allows such a splurge, this balm is amazing. Our tester found it could be used multiple ways — as a base under skin care, as an overnight treatment or added as a final step in a skin-care routine. The rich formula (a little goes a long way) provides instant hydration and comfort, while giving skin a golden glow. Article content
Yahoo
3 days ago
- Business
- Yahoo
TSG Consumer to Acquire PHLUR
Partnership to accelerate category-defining fragrance innovation and broaden consumer reach SAN FRANCISCO & LOS ANGELES, July 22, 2025--(BUSINESS WIRE)--TSG Consumer, a leading private equity firm specializing in consumer brands, today announced it has signed a definitive agreement to acquire PHLUR, a modern fragrance brand recognized for its emotion-led storytelling and accessible positioning. Chriselle Lim, Creative Director, will continue in her role and retain a meaningful stake alongside Ben Bennett's The Center, a renowned beauty accelerator that partnered with PHLUR in 2021. Prelude Growth Partners will exit its investment in PHLUR as part of the transaction. PHLUR has built a loyal community through sophisticated, sensorially rich fragrances crafted in collaboration with master perfumers. Known for bestsellers like Vanilla Skin, Heavy Cream, and Missing Person, the brand has scaled rapidly through and retail partners including Sephora, Amazon, and Space NK. "We've always believed fragrance is a deeply personal form of self-expression," said Chriselle Lim, Creative Director of PHLUR. "Our community values transparency, creativity, and emotional connection. TSG Consumer shares those values, and we're thrilled to partner with them for this next chapter." "TSG Consumer's expertise in brands and understanding of the beauty space make them an ideal partner," said Elizabeth Ashmun, CEO of PHLUR. "We're grateful to The Center and Prelude Growth Partners for believing in us early on, and we're now poised to accelerate PHLUR's reach while continuing to champion the creativity that has always set us apart." "PHLUR's commitment to authenticity, emotional storytelling, and modern scent creation makes it a standout in today's fast-growing fragrance market," said Hadley Mullin, Senior Managing Director at TSG Consumer. "We're excited to support PHLUR's continued growth by expanding its presence across geographies and product categories while preserving the creative vision and emotional resonance that define the brand." Colin Welch, Managing Director and Head of New York at TSG Consumer, added, "Today's fragrance shopper is looking for more than scent—they're seeking identity, emotion, and discovery. PHLUR's rapid growth and devoted customer base reflect its remarkable ability to meet that demand. Together, we will work to drive continued loyalty with existing consumers and introduce new fragrance lovers to the brand." Ben Bennett, Founder and CEO of The Center, added, "PHLUR's journey has been extraordinary, and we're proud to have supported its growth. We look forward to continuing that success with TSG Consumer's partnership."
Entrepreneur
3 days ago
- Business
- Entrepreneur
Rashmika Mandanna Launches Fragrance Brand 'Dear Diary'
Inspired by her popular digital series of the same name, Dear Diary reflects Rashmika's deep belief in the power of fragrance to capture moments and emotions. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Indian actress Rashmika Mandanna has launched her fragrance brand Dear Diary, a personal and emotional olfactory journey inspired by memories, identity, and self-expression. This venture marks a significant step in Rashmika's career as she extends her storytelling beyond the screen into the realm of scent. Inspired by her popular digital series of the same name, Dear Diary reflects Rashmika's deep belief in the power of fragrance to capture moments and emotions. Each scent in the collection draws from her life from the comforting aroma of her mother's body lotion to the earthy essence of Coorg's coffee estates. "For me, fragrance is memory," said Rashmika Mandanna. "Perfumes bring back special moments that might otherwise be forgotten. With Dear Diary, I wanted to give everyone a way to carry their stories with them to connect, to feel comforted, to feel a warm hug, and to express who they are, unapologetically." The brand features three debut fragrances, each drawn from pivotal moments in Rashmika's life. National Crush celebrates her affectionate title from fans with a vibrant, joyful composition. Irreplaceable reflects personal growth and self-worth, inspired by the moment she chose her first tattoo. Controversial channels resilience and the strength to stay kind amid public scrutiny. Dear Diary has been developed in collaboration with The PCA Companies, a global brand accelerator known for their success in the beauty and fragrance industries. Their partnership was key in shaping the brand's identity and ensuring it remained authentic to Rashmika's vision. Crystal Wood, CMO at The PCA Companies, shared, "When we first connected with Rashmika about Dear Diary, we immediately recognised the authenticity of her vision. Her love for fragrance, her gratitude for her community, and her kindness before all shaped a brand that felt honest and powerful." Meticulously crafted using ingredients such as jasmine, pink lotus, sugarcane, lychee, and passionfruit, the fragrances celebrate India's rich olfactory heritage while offering a modern, global appeal. In a fast paced market filled with trends, Dear Diary claims to bring a quiet sense of meaning and connection. The fragrances are now available with prices starting at INR 599.
