US criticizes use of AI to set personalized airline tickets, would investigate
Last week, Delta Air Lines (DAL.N), opens new tab told lawmakers it will not use AI to set prices for individual consumers. "To try to individualize pricing on seats based on how much you make or don't make or who you are, I can guarantee you that we will investigate if anyone does that," Duffy said. "We would engage very strongly if any company tries to use AI to individually price their seating."
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