Radio ratings: 6PR slumps as 96FM triumphs with midday listeners
Nine Radio's Perth station has been hit with a midday slump, with 6PR's morning and afternoon programming dropping listeners.
New GFK radio ratings released on Tuesday for the March to May period show 6PR hosts Simon Beaumont and Oliver Peterson both lost 1.2 per cent in their ratings.
Overall, the station's weekday audience dropped 0.9 per cent to 6.6 per cent, after a turbulent year, including losing 4.3 per cent of listeners aged 55 to 64 — a key demographic for the station,
Both Beaumont and Peterson were shifted as part of a programming overhaul late last year, with Nine's east coast bosses dumping the afternoon's show, forcing the pair to cover the space.
Peterson's ratings of 4.5 per cent are now lower than when Nine dumped former host Julie-anne Sprague's show.
Once a Drive host from 3pm to 6pm, Peterson was relegated to a 1pm to 5pm shift — now missing out crucial listeners after 5pm.
Instead, 6PR now runs sports talkback into the early evening.
Across town, ABC Perth saw a rise of 0.6 per cent — lead by new Drive host Gary Adshead, who defected from 6PR late last year, who saw ratings grow to 5.7 per cent, up 1.2 per cent.
It follows new ABC managing director Hugh Marks visiting the ABC Perth offices last week, telling staff of a renewed importance of traditional broadcast — such as radio and TV.
On the FM dial, after reaching stratospheric highs last survey, Nova dropped 2.3 per cent as a station, while breakfast crew Nat Locke and Shaun McManus were hit with a 2.2 per cent drop, as speculation continues over the absence of the pair's partner Nathan Morris.
96FM maintained a solid midday audience between 9am and 4pm, winning a fifth of the Perth market.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sydney Morning Herald
9 hours ago
- Sydney Morning Herald
2GB dominates Sydney radio as Triple M tanks and ABC Mornings struggles
Talkback network 2GB* is continuing to dominate Sydney radio ratings despite the departure of long-serving host Ray Hadley in December, posting a 13.6 per cent audience share in the third ratings survey of the year. The station's listener share was ahead of runner-up and FM leader Smooth FM by 1.2 percentage points. 2GB's overall share lifted by 0.8 percentage points, the largest increase of any station during this survey period (March 9 to May 31). However, the morning slot, which is now hosted by Mark Levy following Hadley's exit, remained unchanged at a 15.5 per cent listener share. Notably, survey time slots do not always correlate precisely with program time slots. This marks a relative slowdown since the previous survey, which posted a 2 percentage point jump. Levy, a former sports broadcaster, was appointed as the new Mornings host last year when Hadley stepped down after leading Sydney radio ratings for two decades. Fellow 2GB host Ben Fordham's Breakfast show (5.30-9am) continued to lead the early slot, boosting its audience share by 1.1 percentage points to 16.7 per cent. This figure beats runner-up station KIIS' Breakfast slot, hosted by Kyle Sandilands and Jackie 'Jackie O' Henderson, by 4.2 percentage points. However, The Kyle & Jackie O Show did enjoy a bump, posting a 12.5 per cent listener share, up from 12.3 per cent following a 1 percentage point decline during the previous survey. It is the No.1 FM show for the 51st ratings survey in a row. But in Melbourne the show's listener share dropped by 0.7 percentage points, less than two months after Sandilands threatened to pull the show out of Melbourne if its listener share failed to improve. Triple M suffered the greatest drop of all Sydney stations, losing 1.5 percentage points of its listener share since the previous survey. It's now at 4.9 per cent, putting it slightly ahead of 2UE (4.7 per cent). Its Drive show shed 1.9 percentage points following the departure of Marty Sheargold following a furious backlash to controversial comments he made about the Matildas in February.
The Age
9 hours ago
- The Age
2GB dominates Sydney radio as Triple M tanks and ABC Mornings struggles
Talkback network 2GB* is continuing to dominate Sydney radio ratings despite the departure of long-serving host Ray Hadley in December, posting a 13.6 per cent audience share in the third ratings survey of the year. The station's listener share was ahead of runner-up and FM leader Smooth FM by 1.2 percentage points. 2GB's overall share lifted by 0.8 percentage points, the largest increase of any station during this survey period (March 9 to May 31). However, the morning slot, which is now hosted by Mark Levy following Hadley's exit, remained unchanged at a 15.5 per cent listener share. Notably, survey time slots do not always correlate precisely with program time slots. This marks a relative slowdown since the previous survey, which posted a 2 percentage point jump. Levy, a former sports broadcaster, was appointed as the new Mornings host last year when Hadley stepped down after leading Sydney radio ratings for two decades. Fellow 2GB host Ben Fordham's Breakfast show (5.30-9am) continued to lead the early slot, boosting its audience share by 1.1 percentage points to 16.7 per cent. This figure beats runner-up station KIIS' Breakfast slot, hosted by Kyle Sandilands and Jackie 'Jackie O' Henderson, by 4.2 percentage points. However, The Kyle & Jackie O Show did enjoy a bump, posting a 12.5 per cent listener share, up from 12.3 per cent following a 1 percentage point decline during the previous survey. It is the No.1 FM show for the 51st ratings survey in a row. But in Melbourne the show's listener share dropped by 0.7 percentage points, less than two months after Sandilands threatened to pull the show out of Melbourne if its listener share failed to improve. Triple M suffered the greatest drop of all Sydney stations, losing 1.5 percentage points of its listener share since the previous survey. It's now at 4.9 per cent, putting it slightly ahead of 2UE (4.7 per cent). Its Drive show shed 1.9 percentage points following the departure of Marty Sheargold following a furious backlash to controversial comments he made about the Matildas in February.
West Australian
10 hours ago
- West Australian
Radio ratings: 6PR slumps as 96FM triumphs with midday listeners
Nine Radio's Perth station has been hit with a midday slump, with 6PR's morning and afternoon programming dropping listeners. New GFK radio ratings released on Tuesday for the March to May period show 6PR hosts Simon Beaumont and Oliver Peterson both lost 1.2 per cent in their ratings. Overall, the station's weekday audience dropped 0.9 per cent to 6.6 per cent, after a turbulent year, including losing 4.3 per cent of listeners aged 55 to 64 — a key demographic for the station, Both Beaumont and Peterson were shifted as part of a programming overhaul late last year, with Nine's east coast bosses dumping the afternoon's show, forcing the pair to cover the space. Peterson's ratings of 4.5 per cent are now lower than when Nine dumped former host Julie-anne Sprague's show. Once a Drive host from 3pm to 6pm, Peterson was relegated to a 1pm to 5pm shift — now missing out crucial listeners after 5pm. Instead, 6PR now runs sports talkback into the early evening. Across town, ABC Perth saw a rise of 0.6 per cent — lead by new Drive host Gary Adshead, who defected from 6PR late last year, who saw ratings grow to 5.7 per cent, up 1.2 per cent. It follows new ABC managing director Hugh Marks visiting the ABC Perth offices last week, telling staff of a renewed importance of traditional broadcast — such as radio and TV. On the FM dial, after reaching stratospheric highs last survey, Nova dropped 2.3 per cent as a station, while breakfast crew Nat Locke and Shaun McManus were hit with a 2.2 per cent drop, as speculation continues over the absence of the pair's partner Nathan Morris. 96FM maintained a solid midday audience between 9am and 4pm, winning a fifth of the Perth market.
