Aurealis Serviced Residence Marks 16 Years in Singapore's Hospitality Sector
A Business Built Over Time
The idea for Aurealis was inspired by the founder's experience staying in bed-and-breakfasts during her travels. Motivated by the warm, personalised hospitality she encountered abroad, she envisioned offering a similar experience in Singapore—particularly for professionals visiting the city for extended periods.
Aurealis began its journey as Marina Bay Serviced Residence, launched from a single investment property in Singapore's Central Business District/ CBD. From the outset, the luxury accommodation brand was developed with a strong foundation in planning, structure, and service. As demand for longer-term stays grew, the business pivoted to specialise in fully furnished service apartments in Singapore tailored for extended visits.
Aurealis has remained focused on delivering a stay experience shaped by responsiveness and attentiveness. The team gathers feedback from each guest, refining the experience over time based on what visitors value most.
Behind the Brand
The founder, Isabelle Loo, previously served as a Senior Education Officer with Singapore's Ministry of Education. Drawing on her background in organisational development, team leadership and empowerment, she translated those skills into managing a guest-focused business with structured goals and clear service standards.
In 2013, with support from Spring Singapore, the brand underwent a major rebranding. It became Aurealis Serviced Residence, a name inspired by the aurora borealis that the founder witnessed in Norway—a display of light that was ethereal, radiant and powerful.
'From day one, our mission has been simple yet powerful: Exceptional People to provide Exceptional Experiences,' said Isabelle Loo, Founder and General Manager.
In 2021, she enrolled in an interior design course through Singapore's SkillsFuture initiative, applying what she learned to enhance the design and layout of Aurealis apartments. She continues to be personally involved in guest check-ins and conversations, which offer valuable insights into guest expectations and preferences.
'Those interactions help us improve not just the luxury service apartment itself, but the entire stay experience,' she reveals.
Looking to the Future
With 16 years of operational experience, Aurealis continues to explore future growth, including the possibility of introducing this luxury accommodation brand overseas. To stay ahead, the team regularly studies international best practices and remains agile in its approach to design and service delivery.
'Our long-term goal is to offer our business travellers memorable extended stays,' she notes. 'The feedback we've received over the years gives us a sense of where we could go—but there's still more to be done.'
Hashtag: #AurealisServicedResidence
https://aurealisgroup.com/
The issuer is solely responsible for the content of this announcement.
About Aurealis Serviced Residence
Aurealis Serviced Residence offers luxury accommodations in Singapore. Located in Marina Bay, the brand is also a practical corporate housing choice for business travellers seeking a well-appointed, longer-term stay. Each unit is equipped with a fully-equipped kitchen, in-suite laundry facilities, high-speed Wi-FI and a dedicated workspace with a printer.
Aurealis Serviced Apartments
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
an hour ago
- Zawya
Hyatt appoints Nizar Weshah as Area Vice President to support strategic expansion in KSA
Riyadh, Saudi Arabia – Hyatt has announced the appointment of Nizar Weshah as Area Vice President of Saudi Arabia, reinforcing the brand's commitment to accelerating growth and delivering elevated guest experiences across the Kingdom. Weshah, now takes on a wider role overseeing Hyatt's operational strategy, performance, and expansion plans across the Saudi market, while continuing to lead as the General Manager of Hyatt's flagship property in Al Khobar, Grand Hyatt Al Khobar Hotel and Residences. With Saudi Arabia rapidly emerging as a global tourism and business destination, Weshah is ideally positioned in his expanded role to drive Hyatt's growth, guiding portfolio development, deepening market presence, and ensuring operational excellence across both existing and upcoming properties. 'I am truly honored to take on this expanded responsibility,' said Nizar Weshah, Area Vice President of Saudi Arabia. 'Saudi Arabia is undergoing a remarkable transformation in the hospitality sector, and I look forward to working with our exceptional teams to contribute meaningfully to this journey and further support the Kingdom's Vision 2030.' With over 26 years of international hospitality experience, Weshah has held senior leadership roles across Jordan, Azerbaijan, Serbia, Oman, and Saudi Arabia. Over the past 17 years, he has been instrumental in shaping Hyatt's presence in the Kingdom, driving operational excellence and enhancing guest experiences in Riyadh, Jeddah, and Al Khobar. Known for his strategic leadership and dedication to talent development, he has also played a key role in mentoring and empowering Saudi nationals, fostering local expertise in the hospitality industry. This appointment reinforces Hyatt's commitment to supporting KSA's Vision 2030, with a focus on sustainable growth, talent development, and tourism innovation. As the country accelerates its transformation into a global tourism hub, Hyatt remains dedicated to contributing meaningfully through strong leadership, local partnerships, and exceptional guest experiences. *The term 'Hyatt' is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 80 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit
Zawya
an hour ago
- Zawya
Stocks take a breather, Fed rate-cut drumbeat weighs on dollar
LONDON/SINGAPORE - Traders ramped up Fed rate cut bets on Thursday, pinning the dollar near multi-week lows, while a global stock rally paused as investors awaited data on U.S. producer prices later in the day that may show how tariffs are impacting inflation trends. MSCI's global share index flatlined, after hitting all-time peaks for the two previous sessions, while an equivalent gauge of Asian equities outside Japan lingered near its loftiest level since September 2021. Futures markets signaled Wall Street stocks were set for a muted start, having led global shares higher all week and hit records on Tuesday and Wednesday. This blistering global rally has been fueled by strong U.S. tech earnings and speculation that Federal Reserve rate cuts will help protect businesses and households from the impact of White House tariffs. Traders now see a September cut as almost certain, per CME's FedWatch tool, and the U.S. administration is continuing to pressure the Fed to ease more quickly. Treasury Secretary Scott Bessent said on Wednesday that the Fed funds rate, which has been in a range of 4.25%-4.5% since December, should be as much as 175 bps lower. Monthly U.S. jobs data came in surprisingly weak on Aug. 1, but a U.S. producer prices report later on Thursday could shift the market's focus towards the risks of tariffs taking inflation too high for the Fed to cut rates, investors said. About 70% of global investors expect U.S. stagflation to become the dominant market narrative within three months, a Bank of America survey found this week. "Inflation is starting to come through. It's not massive yet but that could certainly continue in coming months and amplify that part of the story," Russell Investments global chief investment strategist Paul Eitelman said. U.S. Treasury markets show investors are growing queasy about the damage higher-for-longer inflation could wreak on longer-dated debt, by eroding the real value of bonds' fixed-interest coupons over time. Two-year Treasury yields, which track monetary policy bets, traded at 3.67% on Thursday, down from about 3.95% at the beginning of August. But yields on 30-year Treasuries, which are the most sensitive to inflation expectations, are now 112 bps higher than the two-year notes, with the yield differential having risen from about 95bps on Aug. 1. SOGGY DOLLAR The U.S. dollar was struggling to make headway from a two-week low against a basket of major currencies on Thursday and Japan's yen made broad based gains, hitting its strongest in three weeks at 146.38 per dollar. This came after Bessent said the Bank of Japan would raise interest rates because it was behind the curve in dealing inflation risks. The BOJ has so far justified keeping borrowing costs ultra-low because its underlying inflation measure that focuses on domestic demand and wages is below its target and it wants more clarity on how U.S. tariffs will impact exporters. The euro stood at $1,16722, nudging off the previous day's two-week high while European government debt largely tracked moves in Treasuries. Germany's 10 year yield was down 2 bps at 2.66%. EYES ON UKRAINE Commodities markets were subdued ahead of Friday's summit between U.S. President Donald Trump and his Russian counterpart Vladimir Putin. Trump on Wednesday threatened "severe consequences" if Putin did not agree to peace in Ukraine and has also floated the idea of a second summit that would include Ukrainian President Volodymyr Zelenskiy. Brent crude, the global oil marker, traded at around $65.86 a barrel on Thursday, just off a two-month low and down from almost $70 in early August. Spot gold prices, which tend to rise when investors focus on geopolitical risks, fell about 0.5% to $3,3925 per troy ounce. Goldman Sachs analysts wrote in a note to clients that lack of progress towards a Ukraine ceasefire could lead to renewed White House sanctions on Russian oil but this would only cause a "limited risk" of supply disruptions. J.P. Morgan strategists said a peace deal could lift the euro against the dollar but warned that the bar for achieving a ceasefire was high. (Reporting by Naomi Rovnick in London and Jaspreet Kalra in Singapore; Editing by Muralikumar Anantharaman, Kim Coghill and Christina Fincher)
Zawya
an hour ago
- Zawya
India's Reliance makes rare fuel oil purchase from HPCL, sources say
SINGAPORE/NEW DELHI - Reliance Industries, India's biggest buyer of Russian oil, has in recent weeks made rare fuel oil purchases from state-run Hindustan Petroleum Corp, seven industry sources said. The purchases suggest the operator of the world's largest refining complex is diversifying its fuel oil sources as India comes under heavy pressure from Washington over its energy ties with Russia. Reliance and HPCL did not respond to emails seeking comments. Reliance has in recent years snapped up cheap supplies of Russian crude and fuel oil, which have been sold at a discount after Western entities shunned purchases and imposed sanctions against Moscow since the Ukraine war. However U.S. President Donald Trump, who announced 25% import tariffs on Indian goods last month, has threatened further levies if India continues to buy Russian oil. Reliance bought two cargoes of high-sulphur fuel oil (HSFO) from HPCL via tenders that closed in late July to early August, the sources said. The cargoes, of 33,000 metric tons or 209,550 barrels each, are scheduled for loading on August 23-25 and September 8-10 from Visakhapatnam Port, they added. The sources declined to be named as they were not authorised to speak to the media. Reliance typically buys most of its fuel oil from Russia for processing at its coker into higher-value products. This month, Russian fuel oil exports to India are expected to drop below 400,000 tons from above 750,000 tons in July, data from shipping analytics firm Kpler showed. Almost all of the cargoes are imported by Reliance, the data showed. "It's a recent phenomenon (for Reliance) to diversify their slate with cheaper residue barrels," a source familiar with India refinery operations said. Indian state refiners are awaiting clarity from the government on whether to continue importing Russian oil, while Reliance is likely to switch back to Middle Eastern oil if Russian oil is no longer an option, traders have said. Reliance's refining complex at Jamnagar in western India can process about 1.4 million barrels per day of crude.
