San Francisco makes upfront taxi pricing program permanent

CBS News

23-05-2025

San Francisco's upfront taxi pricing program is here to stay.
The Board of Directors of the San Francisco Municipal Transportation Board voted to keep the program at their May 20 meeting.
"We're thrilled to give San Franciscans and visitors a new and more convenient way to access the city's taxi services and to have the peace of mind from knowing their fares before taking a trip," said SFMTA Director of Transportation Julie Kirschbaum.
The Taxi Upfront Fare program started as a pilot in 2022. How it works is if passengers request a ride using apps from Flywheel, Curb, or Arro they would see a locked-in upfront price instead of one determined by the meter during the ride. Under the program riders who request an UberX ride through the Uber rideshare app can also be routed to a nearby taxi instead of a rideshare driver.
MJ Keller is the head of U.S. taxi partnerships at Uber she said the company plans to maintain the partnership going forward.
"As we continue to strengthen our relationship with the taxi industry, Uber appreciates the San Francisco Municipal Transportation Agency's decision to make the Upfront Fare Program permanent," Keller said. "By integrating taxis onto our platform, we're providing taxi drivers with more flexibility and increased earnings opportunities while giving riders access to new transportation options. We believe this program continues to be a win for drivers, riders, and the City of San Francisco, and we're excited to support its continued growth."
According to data from the SFMTA half of the city's 1,300 taxi drivers took part in the pilot program. Those drivers gave close to 400,000 fixed-priced rides and made 25% more on average than drivers not in the program.
"I've been driving for a long time, and at first I was skeptical, but this program has been good for the taxi drivers who have been around for a long time, and the newer ones," said Zee Sinada, Yellow Cab Medallion Owner and member of the SFMTA Paratransit Coordinating Council. "I begged the SFMTA to keep this program going, because there wasn't enough business for the taxi drivers. But now, riders have more choices, and taxi drivers do, too. Financially, this is a difference of $600-$700 in extra earnings a week we're talking about – this makes such a big difference."
SFMTA officials credit the program at least in part for increasing taxi driving recruitment. They said there have been 300 new drivers since the start of the program compared to 30 new drivers the year before.