War on cyber cons: Goa police to use memes, reels
In an initiative without precedent, Goa police are putting aside grey, bureaucratic warnings about cybercrimes and have turned to vivid content in vogue with the internet generation: reels and memes, and droll comics-style narratives.
Goa police will engage influencers to develop and produce a minimum of 100 unique digital content pieces, including reels, videos, memes, and carousels. In social media, a carousel enables people to add multiple images or videos to one post.
The total budget for the initiative is Rs 30 lakh.
This content is to be published one per day consistently for 100 consecutive days.
The content includes a mix of humorous cybercrime awareness explainers, animation, mime acts, tips delivered in a comedic fashion, and challenges.
Goa police invited agencies for the creative development and execution of Phase 1 of the 'Cyber Surakshit Goem' campaign.
'The objective is to raise cybercrime awareness through a humorous, high-engagement digital strategy, incorporating influencer campaigns, comic video content, and multi-platform digital storytelling,' said DySP, central procurement cell, Pravinkumar Vast.
Goa police said that the scope of the work outlines the responsibilities for the successful execution of Phase 1, under the aegis of the department of information and publicity.
'The campaign objective is to create a comprehensive campaign focused on cybercrime prevention, public education, and community engagement through the 100-day digital and on-ground content rollout across Goa,' Vast said.
He said the communication will be aligned with govt messaging and local sensitivities.
Goa police want influencers to design and run interactive digital challenges like 'Cyber Smart Goemkar' quizzes, polls, and 'Scam Spotting' meme contests.
'Influencers have to manage engagement, replies, and DMs professionally throughout the 100 days,' Goa police said.
The content will be available in English, Konkani, and Hindi as appropriate, using culturally relatable scripts and characters.
Goa police said that the influencers have to maintain a professional digital footprint on designated platforms (Instagram, YouTube Shorts, and Facebook) and distribute content organically and through boosted posts when necessary.
Media boosting budget will be handled separately, if applicable.
'Influencers must ensure that one original content post (not reused or repurposed) is published daily for 100 days. Failure to comply will lead to disqualification and penalty,' Goa police said.
Influencers have to submit weekly performance analytics, post-engagement data, and impact reports to the department of information and the Goa police cyber cell.
Goa police said that all content IP created under this campaign remains the joint property of Goa police and the department of information.
'All content must be pre-approved by the designated officers of Goa police/department of information,' Vast said. 'Sensitive issues, identity protection, and accuracy of information are to be maintained at the highest level.'
Stay updated with the latest local news from your
city
on
Times of India
(TOI). Check upcoming
bank holidays
,
public holidays
, and current
gold rates
and
silver prices
in your area.
Get the latest lifestyle updates on Times of India, along with
Happy Independence Day wishes
,
messages
, and
quotes
!
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
25 minutes ago
- Time of India
Police tap social media for awareness of criminal laws
Panaji: In a shift from its usual methods, Goa Police has begun using social media platforms to eliminate confusion, empower citizens with knowledge of the law, and strengthen confidence in the criminal justice system. This initiative aims to educate the public about the new laws implemented in the country. On Saturday, Goa Police launched a new social media awareness series to inform citizens about the transition from the Indian Penal Code (IPC), 1860, to the Bharatiya Nyaya Sanhita (BNS), 2023. Crime branch superintendent of police (SP) Rahul Gupta said the campaign will use creative awareness posts and reels to present the changes in a simple yet engaging way. The posts will be published in both English and Konkani, ensuring that legal awareness reaches every section of society. 'Citizens are encouraged to follow the official channels of Goa Police to stay updated and spread this important awareness,' Gupta said. 'Why is this necessary? The criminal justice system of India underwent a historic transformation with the introduction of the Bharatiya Nyaya Sanhita, Bharatiya Nagarik Suraksha Sanhita, and Bharatiya Sakshya Adhiniyam.' Gupta noted that the changes are not limited to renumbering of provisions but include simplification of laws, speedy justice through time-bound trials, zero FIR, e-FIR, forensic-based investigation, gender-sensitive provisions, use of scientific and electronic evidence, and greater transparency. 'Popularising the new laws ensures that citizens are not confused when familiar IPC sections like 420 (cheating), 302 (murder), or 376 (rape) are now replaced by BNS sections 318, 103, and 64 respectively,' the SP said. He emphasised that victims, witnesses, and accused persons must be informed of their rights under the new framework, such as the right to know the reason for arrest, free legal aid, time-bound investigation, and protection of identity. 'Public confidence is built in the justice delivery system, reinforcing that the reforms are aimed at justice for people, not merely punishment,' Gupta said. TOI reported earlier that in an initiative without precedent, Goa Police are putting aside grey, bureaucratic warnings about cybercrimes and have turned to vivid content in vogue with the internet generation: Reels and memes, and droll comics-style narratives. Goa Police will engage influencers to develop and produce a minimum of 100 unique digital content pieces, including reels, videos, memes, and carousels. In social media, a carousel enables people to add multiple images or videos to one post. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area.
Time of India
26 minutes ago
- Time of India
Cybercrooks cheat US-based techie in digital arrest threat con
Pune: A man (45) who works as a software engineer in a USA-based firm was cheated out of Rs 4.5lakh after cybercrooks threatened him of a money laundering case and subsequent arrest. The man's father (70) from Amrawati lodged a complaint with the Koregaon Park police on Friday. He had earlier lodged a complaint with the Amrawati police and the Amrawati police transferred the FIR to the Koregaon Park police for further investigation. Senior inspector Sunil Thopte of Koregaon Park police told TOI, "The case was transferred to KP police as the USA-based techie's bank account is with a private bank in Koregaon Park." You Can Also Check: Pune AQI | Weather in Pune | Bank Holidays in Pune | Public Holidays in Pune | Gold Rates Today in Pune | Silver Rates Today in Pune Thopte said, "The suspects made calls to the techie, posing as officials of the Indian Embassy in the USA and the Mumbai cybercrime police. They claimed that his Aadhaar Card and SIM card were used to open a bank account, which was used in a money laundering case," Thopte said, adding, "They threatened the techie that they would deport him to India and arrest him in the money laundering case." "They also claimed that the suspects involved in the money laundering case had tapped his phone," he said. "The suspects then promised to settle the matter and asked for money from the techie. The techie transferred the money using e-banking facilities," he said. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area.
Time of India
26 minutes ago
- Time of India
11 die on way back from Gangasagar as bus rams truck in Burdwan
Burdwan: Eleven people died and 36 others were injured after the bus they were travelling in rammed into a stationary trailer truck on NH-19 near Fagupur crossing in East Burdwan around 7 am on Friday. Tired of too many ads? go ad free now The travellers, residents of Bihar, were returning from Gangasagar Island following a pilgrimage. Doctors said several among those injured, including the bus driver, are critical. Police have confiscated both vehicles and have registered an FIR alleging that the trailer truck was parked illegally on the highway. The driver of the trailer truck fled the scene of the accident and is yet to be found. Ten of the 11 bodies have been identified. They include: Mira Devi (30), Amarjit Kumar (14), Jogi Sahni (65), Nagina Sahni (76), Naresh Paswan (45), Pundeb Paswan (65), Sundarpati Devi (65), Shiv Shankar Giri (54), Sukdev Sharma (68) and Paras Shah (46). All 11 bodies underwent postmortem examinations at Burdwan Medical College and Hospital. Police handed over 10 identified bodies to family members. The East Burdwan district administration announced Rs 2 lakh financial aid to families of the deceased.
