
Boden's £69 dress that shoppers say make them 'feel instantly put-together' now £41
"I've worn it to work, out to dinner, and even just running errands when I wanted to feel a little more polished"
The Naomi Short Sleeve Dress, which comes in nine different colours, was initially retailed at £69 but can be bought for as little as £41
(Image: Boden)
Boden shoppers have been hailing a summer dress that makes them feel 'instantly put-together, effortlessly stylish, and ready to take on the world', and it is now currently on sale.
The Naomi Short Sleeve Dress, which comes in nine different colours, was initially retailed at £69 but can be bought for as little as £41, which is £28 cheaper than its original price. The dress comes in a petite, regular and long fit, with sizes ranging from UK size 4 to 22, dependent on the colour you choose.
The range of colours also come with a range of price tags. The bright blue and wildflower stamp dress is discounted to £55.20, while the teal stamp, paradise green and botanic blush, the blue with abstract swirl and strawberry tart red are all discounted to £48.30. While the j ewel red with leafy grove, cognac and ornate geo and hunter green remain at £69, the cheapest discount is with the cerulean blue with a blossomy pattern dress for £41.40.
READ MORE: Boden trousers that 'look smart and don't crease' has shoppers buying them in different colours
LATEST: Next shoppers say £22 dress fits 'nicely in the right places' and it comes in four colours
The short sleeved dress is a comfortable day to day wear, but could easily be styled for any occasion. While it may be more appropriate to wear during the summer, you could easily style the Naomi Short Sleeve Dress with a pair of tights and boots when it becomes a little cooler.
The dress comes with side seam pockets and is made out of 50% cotton and 50% TENCEL ™ Modal, making it a breathable dress to wear but also easy to care and maintain as it is machine washable.
Elsewhere, for shoppers looking to buy an alternative summer dress, you can purchase the Colorado Midi Dress from Nobody's Child for £65. Or, the M&S Collection Cotton Rich Floral V-Neck Midi Tiered Dress is sold for £45 at Marks and Spencer.
Back to Boden, and the Naomi Short Sleeve Dress has received a rating of around 4.5 out of five stars and 124 reviews. One customer was delighted with their purchase and said: "Every now and then, a dress comes along that makes you feel instantly put-together, effortlessly stylish, and ready to take on the world – this is that dress.
"The Naomi in Cerulean Blue is simply stunning. The colour is vibrant and joyful, the print is fresh and feminine, and the cut? Flattering from every angle.
"It has that magic Boden touch: a blend of classic elegance and playful charm that turns heads without trying too hard. I wore it once and was showered with compliments – people genuinely asked where it was from, and I was proud to say Boden, of course."
Another shopper carried the same sentiment and reviewed: "I wasn't expecting to love this dress as much as I do, but the Naomi Short Sleeve Dress in Blue has totally earned a spot in my regular rotation. It's the kind of dress that makes getting dressed easy—just throw it on and instantly look put-together.
"The fit is surprisingly flattering (no shapewear needed—hallelujah), and the fabric feels high-quality without being too heavy. The blue is even prettier in person—somewhere between bold and classic—and it somehow works for just about any occasion.
"I've worn it to work, out to dinner, and even just running errands when I wanted to feel a little more polished. Also, shoutout to the strangers and friends who've complimented it—it's been a while since a dress got this much love. Boden really nailed it with this one".
While another pleased reviewer had this to say: "Bought this lovely dress and wore it to work the next day— it's comfortable, smart, the cut is perfect and I love it even more because of the super handy pockets." But not everyone was entirely pleased with the dress.
"Loved this dress only problem is that it was far too short even though I'm less than 5' tall," one said. Another also had an issue with its length and said: "This dress is such a lovely vibrant colour, but it was too short for me (above the knee) so had to go back."
The Boden dress comes in nine different colours, including strawberry tart red colour
(Image: Boden)
But most of the reviews were positive. "This is the perfect throw on summer dress," one buyer said. "Loved my first purchase so much, I bought 4 more as the designs are really flattering. Good quality jersey material, good weight but not too hot in the heatwaves we've been having!
Article continues below
"Thoroughly recommend, for an average height, average weight person, it's the dream easy to wear dress! Wish Boden would do even more patterns, as this is their best fit ever!" And another pleased shopper remarked: "Love the cut of this dress, had lots of compliments and so easy to iron!"
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Sun
39 minutes ago
- The Sun
Karren Brady, 56, looks incredible as she shows off new look in figure-hugging white dress
KARREN Brady looked incredible as she showed off her new look in a figure-hugging white dress. The Baroness, 56, always looks glam whether it's suited and booted on The Apprentice or in pretty dresses for the red carpet. 4 But Karren still managed to stun her followers with her latest Instagram snap. The star looked sensational in a white summer dress with thick shoulder straps and a square neckline. The garment cinched in at her slim waist and Karren's hair was styled in perfect waves over one shoulder, while her make up was flawless. If it wasn't obvious Karren was feeling good by the picture, she certainly made it clear in the caption as she heaped praise on a new treatment she has had on her arms. She wrote: "I never thought I'd be able to wear short sleeves again, but after a course of Exion skin-tightening with radio frequency, I can! "Exion uses radiofrequency and targeted ultrasound to naturally boost hyaluronic acid by up to 224%, while stimulating collagen and elastin for smoother, firmer, more youthful-looking skin - all with no needles, no pain, and no downtime." She concluded excitedly: "Bring on the sleeveless tops!" Karren's fans were quick to compliment her, with one writing: "You look incredible. Aka Jennifer Lopez. So very beautiful." Another added: "As per you look amazing. your achievements are my goals." A third commented: "You look incredible x." West Ham chief Karren Brady has her say on VAR in Premier League and predicts 'a season of anger and confusion' As well as juggling her TV work and her role as Vice Chair at West Ham football club, Karren is also gearing up to become a grandmother again. Her daughter Sophia Peschisolido announced she was expecting her second child with fiancé Frankie Makin back in April. The couple already have one-year-old son, but they have never revealed his name. 4


Daily Mirror
3 hours ago
- Daily Mirror
Next's £25 'timeless' cardigan in autumnal colours is perfect for transitional weather
Next's knit cardigan has been described as 'timeless' and comes in 'beautiful autumnal colours' that are perfect for transitioning into cooler weather With September drawing in closer and closer to us, Next has launched a new cardigan that's perfect for chilly summer evenings and the transition into autumn. Our team of shopping experts are impressed by the 'gorgeous autumnal shades' of the Threadbare Crew Neck Structured Knitted Cardigan - available in brown, black, red and green. Offered in sizes eight to 18, the £25 cardigan can be machine-washed and is crafted from a blend of 54% viscose, 28% polyester and 18% nylon. The cardigan features a ribbed crew neckline, long sleeves with ribbed cuffs, and a structured waist with a ribbed hem for a flattering fit that pairs great with jeans, skirts and even over dresses. It's the perfect piece to layer over summer outfits during chilly evenings, as well as wear under autumnal coats and jackets when the weather starts to get colder. For a more budget-friendly alternative, Marks and Spencer stocks a Crew Neck Button Front Cardigan for £19.50 in six shades, including raspberry, red, black, and pink. For those seeking pure indulgence, Boden offers the Eva Cashmere Crew Cardigan, priced at £139. It has nine colour options and an impressive 4.5-star rating from over 220 customers, reports Birmingham Live. As it's recently launched, the Next cardigan has received just three reviews so far, with one shopper commenting: "Feels soft and good quality. Thicker and warmer than I expected so have not worn it yet." Another customer remarked: "Nice cardigan, more suitable for colder weather, well made, reasonable price." However, one buyer was let down: "I thought the cardigan was really nice and fitted well, but did return, as the green colour was not for me in the end." We especially love the chocolate brown and rich burgundy shades for autumn, as they are two of the biggest colour trends for the new season.


Metro
7 hours ago
- Metro
I stuffed my bra before a Wizz Air flight — it saved me a fortune
I was in the airport toilets, standing in front of the mirror, trying to wedge a bikini top into the side of my brand-new pink DD bra. Next in went my unused gym kit, followed by my fishing vest (more on that later). With every item, my reflection became a little… curvier. As someone who's never had much going on in that department, it might appear like a cheap boob job. But this wasn't vanity – it was strategy. I was flying home from Lisbon with Wizz Air in January, and they only allow a tiny 40 x 30 x 20cm cabin bag for free. I'd managed the outbound flight just fine thanks to a fishing vest with over 15 pockets, but I really wanted to give a different hack a go for my return. I cautiously zipped up my jacket and took one last look in the mirror before heading for my gate, praying no one would notice I was basically wearing half my suitcase on my chest. Fuel your wanderlust with our curated newsletter of travel deals, guides and inspiration. Sign up here. The idea started earlier that morning, when I'd been rifling through the sales rack in Lisbon's H&M hoping to find something to test out. I'd hoped for a hoodie with deep pockets or a slim bag I could tuck under my coat, but instead my hands landed on a large bra with the price reduced to €5. I was about to push it away when an idea came to me: what if this bra was the answer to bonus luggage space? The concept of wearing extra clothes to avoid fees certainly isn't new. There's a reason why Joey Tribbiani's 'Could I BE wearing any more clothes' moment in Friends is still a popular meme. It perfectly sums up the theatrics we have to resort to just to get a few extra outfits on board without paying more. However, I'd never seen anyone use a bra for this purpose. And the logic was solid: airlines weigh and measure your bag, not your body. My coat pockets had been carrying overflow snacks and chargers for years, so why not give my chest a piece of the action too? On the day of my flight, I wasn't about to stroll through security looking like I'd got a Portuguese breast enlargement – this was about getting through the scales and bag sizers. Technically, clothes wouldn't trigger alarms, but the thought of a pat-down revealing wads of fabric was enough to make me blush. So I stuffed the bra in my bag, sailed through security, and headed straight for the toilets to transform. On went the bra – over my shirt for speed – and then the stuffing began. My bikini and gym kit slid neatly into one cup, my fishing vest into the other. With each addition, my silhouette changed and I couldn't help but let out a cackle, reminded of playing dress-up as a child and stuffing wads of toilet paper down my top. Zipping my jacket was a slight challenge, and the moment the zip reached the top, the temperature began to rise. Lisbon might have been in winter mode, but under my layers, I was experiencing my own private heatwave. When I emerged, James – my boyfriend and travel companion – looked me up and down, his eyebrows creeping higher with each passing second. He didn't say a word, but his expression said it all: what on earth have you done now? At the gate, I braced myself. I'm always slightly on edge when pushing the boundaries of airline rules. You hear horror stories of passengers being told to unpack their bags, shove them into baggage sizers, or pay last-minute fines that cost more than the flight itself. I imagined a gate agent pointing me out, demanding to know why I looked like I'd swallowed a small rucksack. In reality, no one batted an eyelid. Boarding went smoothly, but I couldn't wait to reach my seat to rid myself of my ridiculous get-up. I hastily unzipped my coat on the plane before realising my faux pas – I forgot that my bulging bra was on the outside of my shirt. Naturally, it took me an age to unclip the clasp at the back, much to the entertainment of my fellow passengers. Settled, I was finally able to reflect on the hack at hand. Did it work? Yes. I avoided paying for another bag and breezed through without question. But the downsides were obvious. You can't pack much without looking completely unnatural, it's sweltering, and you will inevitably embarrass yourself if you decide to take it off. More Trending Would I do it again? Nah. This was a one-and-done. For me, there are far better hacks out there: The neck pillow trick – fill it with underwear or lightweight clothes. It's surprisingly roomy and no one questions it (just stick to your least-worn garments for the return journey…). The fishing vest hack – it's basically a wearable cupboard, complete with deep pockets for chargers, snacks, and even a laptop. The duty-free bag dodge – pick up a bag from duty-free, slip a jumper or two inside, and stroll on board looking like you've just bought perfume. The large backpack gamble – my personal go-to. Risk it all by taking a bag that's actually too big. I find that as long as you wear it on your back and keep facing the front, they often don't care. All of these have worked several times for me without the heat, bulk, or awkward mid-flight unzipping. So, if you're in a real fix and have a spare big bra lying around, sure – give it a go. If you don't have big boobs already, it will likely work and you might save a bob or two in fees. But for the sake of your comfort (and perhaps even your dignity), a jacket with deep pockets will do the job just as well – so when you unzip mid-flight, you'll look completely normal and not like you got dressed in the dark. Do you have a story you'd like to share? Get in touch by emailing Share your views in the comments below. MORE: The UK's 'prettiest village' is a magical place — but time your visit wisely MORE: We swerved a beach honeymoon for a European city break — we're itching to go back MORE: I've been to 175 countries – but I always go back to these underrated gems