Taco Bell Lands Limited-Edition Menu Item From Legendary Pro Athlete
A new menu offer just landed at Taco Bell, and it's all because of.
The iconic Mexican-inspired chain is teaming up with the pro skater to launch his version of Taco Bell's Build Your Own Luxe Cravings Box (BYOLCB), said to be packed with some of his "all-time favorites."
The celebrity-crafted combo includes a classic Cheese Quesadilla, a Crunchy Taco, Chips & Nacho Cheese Sauce, and a medium Lipton Iced Tea.
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"At Taco Bell, delivering bold flavor at unbeatable value for our fans isn't a trend—it's part of our DNA," said Taylor Montgomery, Taco Bell chief marketing officer, in the June 23 announcement. "We're seeing 1 in 5 Luxe Cravings Boxes being scooped up by Taco Bell first timers, meaning our value is not just satisfying cravings—it's so compelling it's bringing new fans. Now, we're turning it up another notch with this epic collaboration proving that craveability and value aren't mutually exclusive."
Taco Bell's current Luxe Boxes include:
$5 Classic Luxe Cravings Box: Beefy 5 Layer Burrito Crunchy Taco Cinnamon Twists Medium Fountain Drink
$7 Supreme Luxe Cravings Box: Chicken Chalupa Supreme Beefy 5-Layer Burrito Crunchy Taco Chips & Nacho Cheese Sauce Medium Fountain Drink
$9 Discovery Luxe Cravings Box: Avocado Ranch Crispy Chicken Burrito (for limited time) Doritos Locos Tacos Crunchy Taco Cinnamon Twists Medium Fountain Drink
But Hawk's go-to meal combo isn't the only offer to come from the Taco Bell partnership, as the icons are also releasing a bundle exclusively via Uber Eats. Customers who order Tony Hawk's Pro Skater Bundle on Uber Eats will have access to Tony Hawk's Pro Skater™ 3 + 4 demo codes and can enter a sweepstakes sponsored by Uber Eats for a chance at other amazing prizes, according to the press release.
And starting July 11, each week, every in-app order of a $5, $7, or $9 Luxe Cravings Box—or Tony Hawk's take on the Build Your Own Luxe Cravings Box—will unlock one of the unique in-game items:
7/11–7/17: Salsa Verde Skateboard
7/18–7/24: Taco Bell Hoodie
7/25–7/31: Taco Bell Sweatpants
8/1–8/7: Verde Grip Tape
8/8–8/13: Taco Bell Puffer Vest
"Taco Bell was my fuel in the early days of Birdhouse. It kept me going while I was chasing a dream," Hawk, 57, added. "I had a self-imposed Taco Bell allowance and practically lived on it while creating a brand and skating nonstop. So, getting to create my own box with Taco Bell along with co-creating a line of new in-game features is my version of living the dream. I hope it inspires others chasing their passion to keep pushing, keep grinding, and maybe grab a taco along the way."
At risk of saving the best news for last, Hawk's most dedicated fans can enter for a chance to win one of 500 limited-edition skate decks (15 of which are autographed by the legend himself) beginning at 2 p.m. PT on June 24, only via the Taco Bell app. About 50,000 early-access demo codes for Tony Hawk's Pro Skater™ 3 + 4 will also be up for grabs in the app around 3 p.m. PT on Tuesday.
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Taco Bell Lands Limited-Edition Menu Item From Legendary Pro Athlete first appeared on Parade on Jun 23, 2025
This story was originally reported by Parade on Jun 23, 2025, where it first appeared.
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