Assurant Enters Strategic Partnership with Plug® to Fuel Growth In Certified Devices and Expand Capabilities in the Secondary Market
As a global leader in device circularity and CPO solutions, Assurant's investment in Plug is designed to accelerate the company's growth and expand access to trusted, affordable, high-quality devices at scale. With its strong D2C platform, bold marketing approach, and fast-growing customer base, Plug is uniquely positioned to lead the next wave of consumer adoption in the secondary device market.
'Our enhanced relationship with Plug reflects Assurant's commitment to expanding the mobile device ecosystem and advancing circularity,' said Jeremy Purvis, Senior Vice President, CPO Solutions at Assurant. 'Plug's bold brand, strong D2C presence, and innovative approach to social commerce make them an ideal partner in helping more consumers access reliable, certified pre-owned devices. Together, we're extending device lifecycles and accelerating the shift toward a more sustainable tech future.'
Plug currently sources devices through a network of suppliers, carriers, and enterprise clients, using proprietary systems to inspect, grade, and fulfill orders efficiently from its U.S.-based facility. The partnership with Assurant adds a new layer of scale and expertise, connecting Plug to Assurant's global network of refurbished device inventory, advanced testing protocols, and logistics infrastructure.
Customer Benefits Include:
Expanded Inventory and Lower Prices: With access to a broader supply of high-quality pre-owned devices, Plug will offer more choice at even more competitive prices.
Enhanced Quality Assurance: Plug's inspection process, covering more than 90 criteria, will be further strengthened by Assurant's global refurbishment and protection standards.
Improved Customer Experience: The partnership supports Plug's existing policies, including a 12-month limited warranty, 30-day satisfaction guarantee, and fast, free U.S. shipping.
Reduced Environmental Impact: By extending the life of more devices, Plug and Assurant are helping reduce electronic waste and advance the circular economy.
Founded in 2020, Plug is a leading direct-to-consumer CPO device commerce platform. Since launch, the brand has quickly emerged as a trusted name in the secondary device market, offering high-quality, affordable tech and industry-leading customer service. Plug distributes products in over 150 countries and offers a range of services across the supply chain, all while maintaining a bold digital brand presence and a deep commitment to sustainability.
'Partnering with Assurant is a major step forward in our mission to bring trusted, affordable tech to more people,' said Alex Alyatim, CEO of Plug. 'This partnership strengthens our ability to scale without compromising what matters most: delivering value, quality and exceptional experiences to our customers. This is just one step in our mission to create a larger, consumer-first ecosystem rooted in CPO education, value, and long-term impact.'
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About Assurant
Assurant, Inc. (NYSE: AIZ) is a premier global protection company that partners with the world's leading brands to safeguard and service connected devices, homes, and automobiles. As a Fortune 500 company operating in 21 countries, Assurant leverages data-driven technology solutions to provide exceptional customer experiences. Learn more at assurant.com.
About Plug ®
Plug ® is a leading direct-to-consumer brand delivering certified pre-owned smartphones, tablets, computers, and accessories to customers around the world. Built on a foundation of trust, transparency, and sustainability, Plug ® leverages advanced technology to ensure secure storage, real-time inventory tracking, and efficient, responsible fulfillment. From online purchase to unboxing, Plug ® is making premium tech easier to access, better for the planet, and entirely focused on delivering an exceptional customer experience.
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