HeyDude boosts visibility in France with Galeries Lafayette Haussmann pop-up space
HeyDude, acquired at the end of 2021 by US footwear brand Crocs, has increased its visibility with a new initiative on the French market. HeyDude's comfy, lightweight shoes have featured at the Galeries Lafayette Haussmann department store in Paris with two pop-up spaces: one on the first floor, within the men's footwear section, and another on the fourth floor, in womenswear.
HeyDude's pop-up spaces are characterised by the colours blue and peach and by decorative elements with a patisserie theme, and showcase various models, like the NXT, a new-look, comfortable urban moccasin, the Austin Lift, a mule designed in collaboration with actor Sydney Sweeney (priced at approximately €85) and the minimalist, lightweight Comf shoes.
'This Parisian presence marks a new milestone in the global expansion of HeyDude, which continues to win over new markets with its DNA: Ultra-light, easy-to-wear shoes designed for everyday life, with a touch of fun,' said HeyDude.
By featuring in the heart of Galeries Lafayette Haussmann, HeyDude, already present in France via retailers such as Besson, is putting the emphasis on its directional vibe. The brand also sells a children's line, and regularly drops collaboration with a tongue-in-cheek feel, for example with franchises like Ninja Turtles, SpongeBob and Smiley.
HeyDude was founded in Italy in 2008 by Alessandro Rosano, and was acquired by Crocs at the end of 2021 for $2.5 billion. The brand, whose main markets are the USA and its birthplace, Italy, recorded a revenue of $824 million (€726 million) in 2024, down 13.2%.
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