Latest news with #AustinLift
Fashion Network
3 days ago
- Business
- Fashion Network
HeyDude boosts visibility in France with Galeries Lafayette Haussmann pop-up space
HeyDude, acquired at the end of 2021 by US footwear brand Crocs, has increased its visibility with a new initiative on the French market. HeyDude's comfy, lightweight shoes have featured at the Galeries Lafayette Haussmann department store in Paris with two pop-up spaces: one on the first floor, within the men's footwear section, and another on the fourth floor, in womenswear. HeyDude's pop-up spaces are characterised by the colours blue and peach and by decorative elements with a patisserie theme, and showcase various models, like the NXT, a new-look, comfortable urban moccasin, the Austin Lift, a mule designed in collaboration with actor Sydney Sweeney (priced at approximately €85) and the minimalist, lightweight Comf shoes. 'This Parisian presence marks a new milestone in the global expansion of HeyDude, which continues to win over new markets with its DNA: Ultra-light, easy-to-wear shoes designed for everyday life, with a touch of fun,' said HeyDude. By featuring in the heart of Galeries Lafayette Haussmann, HeyDude, already present in France via retailers such as Besson, is putting the emphasis on its directional vibe. The brand also sells a children's line, and regularly drops collaboration with a tongue-in-cheek feel, for example with franchises like Ninja Turtles, SpongeBob and Smiley. HeyDude was founded in Italy in 2008 by Alessandro Rosano, and was acquired by Crocs at the end of 2021 for $2.5 billion. The brand, whose main markets are the USA and its birthplace, Italy, recorded a revenue of $824 million (€726 million) in 2024, down 13.2%.
Fashion Network
3 days ago
- Business
- Fashion Network
HeyDude boosts visibility in France with Galeries Lafayette Haussmann pop-up space
HeyDude, acquired at the end of 2021 by US footwear brand Crocs, has increased its visibility with a new initiative on the French market. HeyDude's comfy, lightweight shoes have featured at the Galeries Lafayette Haussmann department store in Paris with two pop-up spaces: one on the first floor, within the men's footwear section, and another on the fourth floor, in womenswear. HeyDude's pop-up spaces are characterised by the colours blue and peach and by decorative elements with a patisserie theme, and showcase various models, like the NXT, a new-look, comfortable urban moccasin, the Austin Lift, a mule designed in collaboration with actor Sydney Sweeney (priced at approximately €85) and the minimalist, lightweight Comf shoes. 'This Parisian presence marks a new milestone in the global expansion of HeyDude, which continues to win over new markets with its DNA: Ultra-light, easy-to-wear shoes designed for everyday life, with a touch of fun,' said HeyDude. By featuring in the heart of Galeries Lafayette Haussmann, HeyDude, already present in France via retailers such as Besson, is putting the emphasis on its directional vibe. The brand also sells a children's line, and regularly drops collaboration with a tongue-in-cheek feel, for example with franchises like Ninja Turtles, SpongeBob and Smiley. HeyDude was founded in Italy in 2008 by Alessandro Rosano, and was acquired by Crocs at the end of 2021 for $2.5 billion. The brand, whose main markets are the USA and its birthplace, Italy, recorded a revenue of $824 million (€726 million) in 2024, down 13.2%.
Yahoo
01-04-2025
- Entertainment
- Yahoo
Hey Dude Partners with Feet Finder on Fake ‘HeyNudes' Collection for April Fools' Day
Are you tired of shoes that hide your feet — and others' feet — from the world? Hey Dude has a solution for that — enter HeyNudes, a clear shoe created in partnership with Feet Finder that lets your feet be the star of the show. April Fools'! More from Footwear News Meg Donnelly Picks All Green in Minidress and Open Toe Platform Charles & Keith Shoes to 2025 Billboard Women in Music Awards 'Global Force' Jennie Stands Tall in Celeb-Loved Amina Muaddi Platform at 2025 Billboard Women in Music Awards Hey Dude is getting in on the mischief of April 1 and poking fun at 'feet pic' culture with a fake collaboration with Feet Finder, a platform for buying and selling photos of feet. To be clear, no pun intended, the transparent shoes are not really being sold by the Crocs Inc.-owned brand. Through social content, however, customers are instructed to send feet pics but are actually rerouted to a speciality collection with a 41% off discount (in honor of the 4/1 date). The deal is going on for only 48 hours. This unexpected collaboration follows Hey Dude's faux campaign with Texas Road House for last year's April Fools' Day. In 2024, the brand posted photos of shoes printed with the restaurant logo and baskets of rolls. It became a viral moment for the brand, with fans wanting the shoes to actually be available for purchase. With its new Feet Finder April Fools' Day joke, Hey Dude is leaning into unconventional marketing to reach new customers and get people talking. Elsewhere in Hey Dude world, the comfort-focused brand released its second shoe with Jelly Roll, who serves as a brand ambassador. Meanwhile, Sydney Sweeney maintains her title as Director of Dude, serving as a global ambassador for the brand. She starred in the brand's Fashion Crisis Hotline campaign, released in February, which showcased the Austin Lift style, a platform slip-on shoe. 'The Austin Lift, which is like my new absolute favorite shoe, is perfect for any fashion emergency,' Sweeney said in an interview. 'It's light and it's comfortable, and I'm such a short girl, so I always like a little bit of a boost, and anything that has a little bit of a platform I'm really happy with. So, it just makes me feel really confident and I love that.' Best of Footwear News Victoria Justice's Shoe Style Evolution Over the Years [PHOTOS] Laverne Cox's Shoe Style Evolution [PHOTOS] Carey Mulligan's Most Stylish Shoe Moments [PHOTOS]
Yahoo
06-03-2025
- Entertainment
- Yahoo
HEYDUDE Unveils New 'Fashion Crisis Hotline' Campaign with Global Brand Ambassador, Sydney Sweeney, to Save Style Emergencies Everywhere
The New Campaign Showcases the Austin Lift silhouette as the Ultimate Fashion Solution for All-Day Comfort, Underscoring That "Beauty is Comfort" WESTWOOD, Mass., March 6, 2025 /PRNewswire/ -- HEYDUDE, an unconventionally casual footwear brand that blends individual style and lightweight comfort into every pair of shoes, is again teaming up with actress, producer and style icon Sydney Sweeney to solve consumer's fashion emergencies with today's launch of the Fashion Crisis Hotline campaign. As the brand's Global Ambassador, Sweeney serves as the face of this new campaign, which challenges the notion that fashion and comfort can't coexist. The "Fashion Crisis Hotline" introduces the Austin Lift, HEYDUDE's most popular slip-on mule, as the go-to fashion solution for all-day comfort without compromising style. The Fashion Crisis Hotline brings a playful, comedic twist to style and comfort dilemmas through short bits, with Sweeney leading as role of "Director of Dude," offering Austin Lifts as the solution to any fashion crisis. "We're thrilled to see the continued impact of HEYDUDE's partnership with Sydney, reaching new consumers through her authenticity and undeniable confidence. The Fashion Crisis Hotline is a pivotal moment for HEYDUDE that brings our brand DNA of confidence, fun and style to life at once, redefining what it means to be a 'dude,'" said Paul Nugent, CMO, HEYDUDE. "HEYDUDE is a leader in comfort and confidence, and together with Sydney, we're excited to show consumers exactly why we are unlike anything in the market." The campaign serves as a milestone moment that speaks directly to a new, female consumer audience, reinvigorating what it means to be a 'dude'. With laceless shoes rising in popularity and garnering vast consumer attention, this campaign uniquely puts HEYDUDE and the slip-on Austin Lift at the forefront as a trend-first industry disruptor leading the charge in style, comfort and design. This launch sets the stage for a dynamic, multi-pronged campaign that will activate across digital, social media platforms and streaming services. The Fashion Crisis Hotline reinforces to consumers that HEYDUDE is the solution to help anyone be uniquely themselves and undeniably confident. To build consumer excitement and jumpstart the 360-degree campaign, HEYDUDE kicked off with a one-of-a-kind pop-up event at Grand Central Station in New York City. The buzzworthy activation brought the Fashion Crisis Hotline to life, allowing thousands of consumers to experience a life-size Austin Lift and pink phone inspired from the campaign where attendees were able to leave voicemails asking for fashion advice. To reach the Fashion Crisis Hotline, please dial 1-855-4-HEYDUDE. For more information visit our website Instagram at @heydude or TikTok on @heydudeshoes. About Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Individuals can also visit and follow both Crocs and HEYDUDE on their social platforms. PR Contact:Kaplow CommunicationsHEYDUDE@ View original content to download multimedia: SOURCE HEYDUDE Sign in to access your portfolio
