Microsoft 的新 Copilot app 介面重新加回了側邊欄,但仍然沒有特出之處
就算不計入僅在 Insider 中試驗的版本,Windows 上的 Copilot 都已經換過了至少四個版本,由最初在側邊欄,後來成為了獨立的 PWA webapp,然後為了簡化拿掉了聊天紀錄的左側邊欄,最後是現在的版本,也就是雖然是「原生」app,但其實還是一個 Windows 的框框,裡面包著網頁瀏覽器,顯示 Copilot 的網頁。
最新的測試版本雖然恢復了側邊欄,並使用「原生」XAML ,卻無法解決 Copilot 還是看起來與多數 AI 聊天機器人介面並無二致的問題。如果 Microsoft 真的有意將 Copilot 打造為 Windows 使用體驗的一部份的話,應該要更思考的是如果讓它與 Windows 更一體化,而不是與打開網頁網的使用體驗並無二致吧。
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Update for Copilot on Windows begins rolling out to Windows Insiders with new features and improvements
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Time Business News
33 minutes ago
- Time Business News
The American Click: How Facebook Likes Influence Shop-Based Content in the USA
You'd be forgiven for thinking likes on Facebook are dead. Public counters are mostly hidden. Comments and shares steal the spotlight. But when it comes to Facebook's Shop-integrated content—especially in the U.S.—likes still matter. A lot. In a space where algorithmic trust and consumer psychology overlap, likes act as subtle validators. They hint at popularity, legitimacy, and relevance. And when your Shop post appears in a scroller's feed beside sponsored competitors, those tiny thumbs-up can be the difference between a bounce and a click. So, why do Facebook likes still hold influence in the USA's evolving social commerce landscape? And where does the practice of buying likes (yes, including the USA Facebook likes ) fit into this ecosystem of credibility and conversion? American consumers have grown suspicious of overly-polished digital storefronts. But they also crave social proof. On Facebook, where familiarity fuels decisions, likes still work as frictionless validators. Especially in Shop-linked content, likes create what marketers call perceived traction . It's a psychological nudge: 'If others liked it, maybe I should care too.' This matters even more when you're introducing a product to a new audience—likes can offset skepticism by suggesting community approval. For small brands trying to gain visibility in a saturated feed, even 100 likes from the real US-based user accounts can be enough to make a product post feel 'seen.' That's why many emerging sellers quietly purchase US likes for Facebook—to simulate momentum while their organic base builds slowly. The Facebook Shop ecosystem is built to reduce steps between discovery and purchase. But the system still leans heavily on engagement metrics—likes included—for algorithmic placement. That means more likes can translate into higher visibility, especially among local and demographically-targeted audiences. In the U.S., where mobile-driven shopping and community-focused buying trends dominate, these micro signals feed the machine. A product with zero engagement looks risky. But one with 45 USA likes on Facebook, even passively earned (or purchased), feels more viable. It's not just about visibility. It's about inertia. If the post looks active, users are more likely to tap. Let's be clear—buying likes is controversial. But it's also widely practiced. And when executed carefully (read: not in bulk, not with bots, not overnight), it can function as reputation scaffolding. Not manipulation, but social proof buffering. The phrase buy USA Facebook likes trends for a reason. U.S.-based likes carry more algorithmic and psychological weight for American shoppers. A buyer in Austin is more likely to trust likes from a familiar geographic sphere than random names with no visible relevance. It signals proximity, which implies legitimacy. Of course, the danger lies in misuse: overdoing it, mixing in low-quality engagement, or using services that don't match the intended audience. Authenticity still matters. But buying likes isn't inherently inauthentic—it depends on the execution and the intent. Facebook's current content-ranking model blends user interest, post engagement, and post type. While video and carousel posts generally get priority, Shop-integrated content that garners early interaction—including likes—gets nudged further. For new or mid-tier sellers, that nudge can make or break reach. Especially when the budget for boosting posts is limited. Buying a small batch of Facebook likes from the USA users can kickstart an algorithmic feedback loop: higher engagement = higher ranking = more organic reach. This matters most during time-sensitive promotions or product drops, where a stall in the first hour can mean invisibility for the rest of the campaign. Not all likes are created equal. Facebook knows this. And increasingly, so do consumers. That's why many growth-focused marketers now avoid generic like-buying packages that deliver irrelevant or foreign accounts. If your brand is U.S.-centric, choosing likes from the US-based users isn't just preferable—it is necessary. They align your visible metrics with your actual audience, which makes retargeting and lookalike ad strategies more effective. It also helps avoid red flags. A Facebook post about handmade jewelry in Kansas getting 700 likes from Southeast Asia? That's a trust-breaker. Buying USA Facebook likes—in moderation—avoids this pitfall. One site that consistently stands out in this space is . Operating since the early 2010s, fbskip has built a reputation as a reliable source of real Facebook and Instagram likes, with specific options for USA-based engagement. Their services are designed for authenticity—not inflated numbers—and offer a spectrum of targeted packages to suit small sellers and established brands alike. Whether you're aiming to grow gradually or just need a small boost for a new campaign, their user-friendly platform makes it easy to explore ethical, real-user interaction. The short answer: yes, but indirectly. Likes influence perception. Perception influences click-through. Click-through influences Facebook's ranking of your content. And higher-ranked posts get more Shop traffic. For small businesses without a dedicated content team or ad strategist, likes become the cheapest form of engagement signaling. They don't guarantee conversion. But they improve the context in which a decision is made. Boutique beauty brands use likes to add weight to skincare routine videos. Local fashion resellers tag U.S. likes to make their story highlights more trustworthy. Indie bookstores post seasonal product shots and seed them with 30–50 USA likes to increase story impressions. Subscription coffee startups rely on steady Facebook likes from the USA users to boost organic reach for their bundle promotions. In each case, likes act not as clout, but as contextual validators. They reassure, without needing to impress. Buying US Facebook likes can improve trust and geo-relevance. Organic reach often favors posts with early engagement—including likes. Shop-integrated content performs better when supported by visible validation. Avoid bulk packages from unrelated regions—they risk undermining credibility. USA likes on Facebook posts help build retargeting audiences within the U.S. market. Use likes to frame perception, not fake popularity. The keyword buy Facebook likes USA on Google and the offers you find there should be viewed as a tactic, not a strategy. In the U.S. retail content space, where Facebook still drives discovery and trust, likes are not dead currency. They're shorthand. A sign that others noticed. A sign that maybe, just maybe, this post is worth clicking through. That doesn't mean every brand should buy Facebook likes. But dismissing them outright? That's ignoring one of the few metrics Facebook still lets users see and interpret. For Shop-based content, especially among U.S. audiences, likes remain part of the buying funnel—quietly, invisibly, but decisively. Because in the era of scrolling commerce, the American click doesn't come from nowhere. It follows a signal. And sometimes, that signal looks like a thumb. TIME BUSINESS NEWS


WIRED
an hour ago
- WIRED
How To Use Parallels to Run Windows on a Mac
This app gives you the full desktop PC experience on an Apple computer. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. While Apple is very keen that its macOS software is only ever run on Macs, there are numerous options for doing the opposite and running Windows on Apple computers. If you're a developer, or need access to both Windows and Mac apps, or simply want the flexibility of two operating systems, this isn't too difficult to set up with the right tools. The option we'll cover here is Parallels Desktop for Mac. This is certainly not the cheapest of your options, but it is fully authorized and legal, as well as being reliable, straightforward, and backed up with regular updates and customer support. It's one of those cases where, we believe, it's worth the investment. Getting Started To get up and running, you just need a Mac with an internet connection. There are a handful of minimum requirements, but mostly you'll want to be sure you have at least 4 GB of RAM and at least 16 GB free for the Windows installation—Parallels itself is 600MB. Head to the Parallels website, and you'll see you can try out Parallels Desktop for Mac for free for 14 days. If you do decide it's worth paying for, the standard subscription that's suitable for most individuals (rather than businesses) will set you back $100 per year. Follow the link to download the software, and once it's installed on macOS, you'll be taken through the setup process. Along the way, you'll be prompted to download and install Windows 11, which is quite a hefty download: Click the Install Windows button to initiate the process. Parallels sets up a virtual machine on your Mac, then installs Windows inside it—you're essentially installing the operating system as an app, rather than a fundamental layer, so as soon as Parallels is closed (or is uninstalled), Windows goes away with it. Virtualization software like this can cause performance issues and sluggishness, but these issues are thankfully minimized with Parallels. After Windows is successfully downloaded and installed, the next step is to activate it. This involves paying for a Windows 11 Pro licence, which at the time of writing will set you back $200. To legally use and operate Windows, you need to buy a licence for it inside Parallels, even if you already have the operating system installed on other computers. During the licence purchase and activation process, you'll need to sign in with your Microsoft account (or sign up for one, if you haven't already). This gives you the opportunity to sync across files from any other Windows PCs you might have, which you can manage from Accounts > Windows backup in Settings. With all the preparation work taken care of, running Windows on macOS is as simple as launching Parallels Desktop for Mac. You can use Windows in full screen mode, or as a windowed app that behaves in a similar way to other macOS apps, and Parallels makes sure that you can use your Mac's keyboard and trackpad (or mouse) to control Microsoft's operating system. Key Features If you've used Windows before, you'll be right at home using it inside Parallels Desktop for Mac: It's essentially the same as using it on a PC, except you're running it inside an app. For the best experience, go into full screen mode: You can do this by clicking on the green circle in the top left corner of the window, or by choosing View > Enter Full Screen from the program menus. That same View menu also has an Enter Coherence option you can select. This mode lets you run applications inside the Windows environment as if they were Mac apps: So if you launch Windows Notepad or Paint, for example, they'll appear as apps in the Mac dock, and you can use them right alongside your macOS programs. It's handy if you just want to use a select number of Windows apps on macOS, rather than the whole operating system. To exit out of the mode, choose View > Exit Coherence from any Windows app. Parallels can help with Windows keyboard shortcuts. David Nield One aspect of Windows on macOS you may struggle with initially is keyboard shortcuts: Mac keyboards are substantially different from Windows PC keyboards (you don't have the Alt key or the Windows key, for example). If you open the Devices menu and choose Keyboard, there are quick links to a lot of common Windows keyboard shortcuts. Click Customize and you can create your own shortcuts too. Transferring files between Windows and macOS isn't difficult. You'll see there's a Mac Files folder on the Windows desktop by default: Click this to get at the main folders on your macOS system drive. If you need these files in the Windows environment, you can just drag and drop them into place, or manipulate them with the usual File Explorer commands. Files can be moved in the opposite direction in the same way. You can still get at your macOS files through Windows. David Nield Open up the File menu, and you can jump straight to key destinations inside Windows, including the Device Manager and the Task Manager. Via the Actions menu, you can put Windows to sleep, restart the virtual PC, and launch Travel Mode, which goes easier on battery life. Note that Windows will automatically be put into a pause state when you head back to macOS and your Mac apps. To configure Parallels Desktop for Mac, open up Actions and choose Configure. A wealth of options are available here, covering everything from how Windows is optimized to security features (you can have a password prompt every time Windows is launched, for example). You can also change the size of the virtual hard disk Windows is on, via the Hardware tab.


Forbes
an hour ago
- Forbes
Business Tech News: OpenAI Releases It's Latest And Greatest Version Of ChatGPT
Here are five things in tech that happened this week and how they affect your business. Did you miss them? This Week in Business Tech News Business Technology News #1– ChatGPT-5 is here. GPT-5, launched this week, is OpenAI's flagship model now powering ChatGPT, the API, and Microsoft Copilot. It represents a unified system that dynamically adapts its reasoning power to tasks like coding ('vibe coding'), math, and software development, eliminating the need for users to manually switch between model variants. GPT-5 delivers faster, more accurate, and more reliable responses with fewer hallucinations and elevated factuality. It supports multimodal interaction—text, image, and voice—and brings personalization enhancements like customizable 'personalities,' color themes, and integrations with Gmail and Google Calendar. While it is not AGI, GPT-5 offers notable steps toward artificial general assistance by providing more natural, context-aware, and personalized interactions. (Source: OpenAI) Why this is important for your business: It's been a two year wait, but early reviews say it's worth it. No business owner should be without a good chatbot companion, be it ChatGPT, Claude, Copilot, Grok, Gemini or others. GPT-5's biggest benefits – at least for me – is its accuracy. I already use a few chatbots to review contracts, summarize long documents, parse through interview transcripts and help me create policies and other business documents. I'll be leaning more on GPT-5 over the coming months and expect its performance to be that much better. Business Technology News #2 – Epicor expands cognitive ERP capabilities to optimizes supply chain and tax management. Epicor has announced strategic partnerships with SourceDay and Sovos to enhance its Epicor Kinetic ERP platform for manufacturers, which, according to the company will contribute towards advancing its vision of Cognitive ERP – an AI-driven approach that transforms ERP systems from passive record-keeping tools into proactive, intelligent systems of action that enable real-time data analysis. SourceDay integration automates and digitizes the entire purchase order lifecycle and improves supplier collaboration and data accuracy. Sovos enhances tax compliance capabilities while supporting automated tax reporting and regulatory adherence. (Source: Epicor) Why this is important for your business: Epicor, like many great ERP system providers are not only enhancing their AI offerings but partnering companies to fully leverage AI's benefits. Too many small and mid-sized businesses ignore these benefits are claim that they don't have enough time to implement them and I couldn't disagree more. Learning how to use these features and then investing the time and resources into getting them operational will have significant long term effects on both productivity and profitability. Regardless of whether you use Epicor, it's critical to dig into the features and functionality your business system provider is rolling out (or planning) and leaning into them. Business Technology News #3 – Zuckerberg: superintelligence is now in sight. Meta CEO Mark Zuckerberg published a post that shared Meta's vision to 'bring personal superintelligence to everyone.' Personal superintelligence – a deeply personalized AI assistant designed to help individuals achieve their goals, foster creativity, and enhance social connection – is a shift away from productivity-focused AI such as ChatGPT. Meta aims to deliver superintelligence through smart glasses and AR/VR headsets, which will become the 'primary computing devices' of the future. (Source: Meta) Why this is important for your business: 'Superintelligence has the potential to begin a new era of personal empowerment where people will have greater agency to improve the world in the directions they choose,' Zuckerberg said. Here's my concern: no one really knows what this means. I'm not sure Mark Zuckerberg even knows the full implications of superintelligence. I'm not going to predict what superintelligence means for business yet. Because, like everyone else, I don't fully know the implications either! Business Technology News #4 – FBI warns of a particular scam involving QR codes. The FBI has issued a public alert about a new scam where criminals send unexpected packages containing malicious QR codes designed to steal personal data or install malware. Packages are sent to recipients who didn't place the order. Inside or on the package is a QR code that appears to offer tracking info or delivery verification. Scanning the code may either redirect the recipient to phishing websites or prompt them to enter personal/financial information. Malware can also be immediately downloaded to the device used to scan the QR code. (Source: Digital Trends) Why this is important for your business: According to Trevor Mogg of Digital Trends this is a dangerous twist on the older 'brushing scam', where vendors sent unsolicited items to boost fake reviews. Now, the goal is data theft and fraud. The FBI is advising people not to scan QR codes from unknown packages or sources; inspect packages carefully; preview QR links with suspicious URLs; and secure devices with antivirus software. Business Technology News #5 – Walmart doubles down on GenAI as retail giant builds breakthrough tech to shape future of retail. Walmart is accelerating its investment in Generative AI (GenAI) and agentic AI technologies to revolutionize how retail software is built and deployed – aiming for greater autonomy, speed, and innovation across its operations. The company is transitioning from basic automation to fully autonomous workflows. GenAI is being used to reimagine the software development lifecycle, boosting developer productivity and innovation. Walmart sees GenAI as foundational to next-gen retail tech and is actively scouting visionary startups that can contribute to this transformation. (Source: Retail Technology Innovation Hub) Why this is important for your business: If you're in retail, it's important to keep up to date on what the big box retailers are doing with AI. Ultimately their actions will filter down to smaller chains and stores. As important as GenAI is right now I'm expecting that retailers will be leaning heavily into robotics, point-of-sale and payment technologies leveraging AI in the years to come. Each week I round up five business technology news stories and explain why they're important for your business. If you have any interesting stories, please post to my X account @genemarks