logo
New Crocs UK campaign celebrates women's Euros fanbase

New Crocs UK campaign celebrates women's Euros fanbase

Fashion Network18-07-2025
In a very timely campaign, given that the well-supported women's football Euros in Switzerland are ongoing, footwear brand Crocs has launched a 'bold' new campaign to celebrate the wider rise of women's football fandom.
It's all about the new generation of female fans 'who express their love for the game through fashion, community and self-expression'.
The campaign captures how 'real fans across the UK celebrate female football in their own unapologetic way', with the Crocs Classic Clog 'as their go-to footwear for comfort, self-expression and customisable flair thought Jibbitz charms'.
The campaign featuring Lirian Santos, English-Brazilian freestyle footballer, and her story that 'celebrates the beauty of her two cultures'.
A Brazilian-themed BBQ is 'her way of bringing friends together — celebrating the game, backing the English team, and expressing her unique identity' — all while confidently wearing her Crocs Classic Clogs, fully customised with those popular charms.
It's been a busy summer for the brand, opening a London outlet store for the first time in June with a store at Wembley Park's London Designer Outlet.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

England football shirts fly off shelves as Lionesses prep for Euros final
England football shirts fly off shelves as Lionesses prep for Euros final

Fashion Network

timean hour ago

  • Fashion Network

England football shirts fly off shelves as Lionesses prep for Euros final

Good news for US sportswear giant Nike and retail operator Fanatics. Supporters of The Lionesses — England's women's football team — have been scrambling to buy the replica shirts ahead of their appearance in the Euros finals on Sunday (27 July) against Adidas -sponsored Spain. New data from Adobe has revealed that online sales of England shirts surged by 750% following the Lionesses' last-gasp semi-final victory on Tuesday (22 July) when compared to average daily levels over the past 30 days. This surge is 6% higher than the spike seen after the Lionesses' World Cup semi-final victory in 2023, showing 'how major cultural moments can drive significant uplift in online spending', said Adobe. Meanwhile, shirt sales, alongside other merchandise, are confirmed far higher than during the team's 2023 World Cup run, reports City AM. Global retailer Fanatics, which operates England's official stores, said its sales of Lionesses' products were up 41% compared to the same stage of the last major tournament. It said consumer demand has gathered pace with sales increasing 26% week-on-week as the Lionesses have progressed in the tournament as the team competes in its third consecutive major final in six years. Since the Euros tournament began, search demand for women's football shirts have also soared 400% as fans across Europe 'are in the grip of the 'Lioness Effect' ahead of the final', according to data from Net World Sports. It reveals that 28% of football kit revenue through its platform have come from women since the Euros began.

England football shirts fly off shelves as Lionesses prep for Euros final
England football shirts fly off shelves as Lionesses prep for Euros final

Fashion Network

time2 hours ago

  • Fashion Network

England football shirts fly off shelves as Lionesses prep for Euros final

Meanwhile, shirt sales, alongside other merchandise, are confirmed far higher than during the team's 2023 World Cup run, reports City AM. Global retailer Fanatics, which operates England's official stores, said its sales of Lionesses' products were up 41% compared to the same stage of the last major tournament. It said consumer demand has gathered pace with sales increasing 26% week-on-week as the Lionesses have progressed in the tournament as the team competes in its third consecutive major final in six years. Since the Euros tournament began, search demand for women's football shirts have also soared 400% as fans across Europe 'are in the grip of the 'Lioness Effect' ahead of the final', according to data from Net World Sports. It reveals that 28% of football kit revenue through its platform have come from women since the Euros began.

England football shirts fly off shelves as Lionesses prep for Euros final
England football shirts fly off shelves as Lionesses prep for Euros final

Fashion Network

time2 hours ago

  • Fashion Network

England football shirts fly off shelves as Lionesses prep for Euros final

Good news for US sportswear giant Nike and retail operator Fanatics. Supporters of The Lionesses — England's women's football team — have been scrambling to buy the replica shirts ahead of their appearance in the Euros finals on Sunday (27 July) against Adidas -sponsored Spain. New data from Adobe has revealed that online sales of England shirts surged by 750% following the Lionesses' last-gasp semi-final victory on Tuesday (22 July) when compared to average daily levels over the past 30 days. This surge is 6% higher than the spike seen after the Lionesses' World Cup semi-final victory in 2023, showing 'how major cultural moments can drive significant uplift in online spending', said Adobe. Meanwhile, shirt sales, alongside other merchandise, are confirmed far higher than during the team's 2023 World Cup run, reports City AM. Global retailer Fanatics, which operates England's official stores, said its sales of Lionesses' products were up 41% compared to the same stage of the last major tournament. It said consumer demand has gathered pace with sales increasing 26% week-on-week as the Lionesses have progressed in the tournament as the team competes in its third consecutive major final in six years. Since the Euros tournament began, search demand for women's football shirts have also soared 400% as fans across Europe 'are in the grip of the 'Lioness Effect' ahead of the final', according to data from Net World Sports. It reveals that 28% of football kit revenue through its platform have come from women since the Euros began.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store