Shakira reveals 'love-hate relationship' with her hair
Shakira has always "had a love-hate relationship" with her hair.
The 48-year-old pop music icon described her blonde locks as her "identity", which helped inspire her to launch Isima, her brand of eight hair care products.
She's quoted by Women's Wear Daily as saying: 'My hair has been my identity for a long time. "My entire life I've felt that way, and I've had a love-hate relationship with my hair.
'I love it because I need it, but I also hate it when it makes me suffer.'
The 'Hips Don't Lie' hitmaker revealed she's been left in tears after trips to the salon, and she has long been looking for the "right product".
She added: 'I'm one of those women who has left many times from the salon crying, feeling that life is over after they burn your hair trying to bleach it.
'It's been an adventure my entire life to try and search for the right product for my hair, a hair that has very complex needs.'
When it came to launching her own beauty brand, Shakira decided to focus on "experts" and scientists, rather than trying to figure it out for herself.
She explained: 'Instead of me going to some pharmacy and cocktailing products, I looked for a group of experts and a group of scientists that knew how to do this and experts that have a lot of experience in the beauty and hair care space."
Ultimately, Shakira wants her brand to be "inspiring for other women".
She said: "I want it to be empowering for women, I want my community to feel that finally they don't have to be underserved, and I don't think the old saying of 'less is more' is true for hair care.
'More is more with hair. Mine always needs more, right? That's the whole thing, the whole back-and-forth with the Isima team.'
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Shakira reveals 'love-hate relationship' with her hair
Shakira has always "had a love-hate relationship" with her hair. The 48-year-old pop music icon described her blonde locks as her "identity", which helped inspire her to launch Isima, her brand of eight hair care products. She's quoted by Women's Wear Daily as saying: 'My hair has been my identity for a long time. "My entire life I've felt that way, and I've had a love-hate relationship with my hair. 'I love it because I need it, but I also hate it when it makes me suffer.' The 'Hips Don't Lie' hitmaker revealed she's been left in tears after trips to the salon, and she has long been looking for the "right product". She added: 'I'm one of those women who has left many times from the salon crying, feeling that life is over after they burn your hair trying to bleach it. 'It's been an adventure my entire life to try and search for the right product for my hair, a hair that has very complex needs.' When it came to launching her own beauty brand, Shakira decided to focus on "experts" and scientists, rather than trying to figure it out for herself. She explained: 'Instead of me going to some pharmacy and cocktailing products, I looked for a group of experts and a group of scientists that knew how to do this and experts that have a lot of experience in the beauty and hair care space." Ultimately, Shakira wants her brand to be "inspiring for other women". She said: "I want it to be empowering for women, I want my community to feel that finally they don't have to be underserved, and I don't think the old saying of 'less is more' is true for hair care. 'More is more with hair. Mine always needs more, right? That's the whole thing, the whole back-and-forth with the Isima team.'
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