Toblerone discontinues iconic dark chocolate bar in UK, disappoints fans
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Toblerone has confirmed it has discontinued its iconic dark chocolate bar in the UK, sparking disappointment among loyal fans of the iconic triangular treat.
The Swiss chocolate brand, owned by global food giant Mondelez, revealed it has stopped the production of the Toblerone Dark 360g bar.
A spokesperson for the company stated: 'We have made the difficult decision to discontinue Toblerone Dark (360g) bars in the UK. While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone and its core range.'
The decision follows weeks of speculation on social media, with fans noticing the bar's disappearance from shelves and online retailers.
Some consumers even reached out to Toblerone on X (formerly Twitter) and Facebook, asking where they could find the product.
'Has dark chocolate Toblerone been discontinued in the UK?' asked one user, echoing the concern of many.
Despite being a favorite for those who prefer a more bitter chocolate experience, the dark chocolate Toblerone joins a growing list of discontinued confectionery in the UK, including Mars' dark chocolate Bounty and Nestlé's Caramac.
However, milk and white chocolate versions of Toblerone remain widely available in UK supermarkets and duty-free outlets.
Fans have expressed frustration and sadness, with some turning to online platforms like Amazon to secure remaining stock—where prices have surged to as much as £25 per multi-pack.
While Mondelez has not specified the reason beyond business considerations, the move reflects broader industry trends where niche or lower-selling products are phased out in favor of more popular items.
Despite the backlash, the company assures consumers that the brand continues to innovate and evolve. 'We remain committed to offering high-quality chocolate experiences,' the spokesperson added.
For now, dark chocolate lovers may have to look elsewhere for their cocoa fix.
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